Work with thought leaders and academic experts in strategic marketing
Companies can benefit from collaborating with academic researchers in Strategic Marketing in several ways. These researchers have in-depth knowledge and expertise in the field, allowing them to provide valuable insights and recommendations for marketing strategies. They can conduct market research and analysis to identify target audiences, consumer behavior, and market trends. Academic researchers can also help companies develop effective marketing campaigns, optimize pricing strategies, and improve customer engagement. Additionally, they can assist in evaluating the effectiveness of marketing initiatives and provide recommendations for continuous improvement. Collaborating with academic researchers in Strategic Marketing can give companies a competitive edge and drive business growth.
Strategic marketing leader with expertise launching global brands in the healthcare industry. Experienced in developing strategy through entire product life-cycle.
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Chief Strategy Officer for Havas (healthcare ad. agency) and Adj. Prof. For Pharma. Mktg. & Prod. Dev. 24+ yrs exp in various leadership roles within emerging to large pharma&bio
Most Relevant Research Interests
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Example strategic marketing projects
How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on strategic marketing?
Market Segmentation Analysis
An academic researcher can conduct a comprehensive market segmentation analysis to identify different customer segments based on demographics, psychographics, and behavior. This analysis can help companies tailor their marketing strategies and messages to effectively target each segment, resulting in higher customer engagement and conversion rates.
Brand Positioning Strategy
Collaborating with an academic researcher can help companies develop a strong brand positioning strategy. The researcher can analyze the competitive landscape, consumer perceptions, and market trends to identify unique value propositions and positioning opportunities. This strategy can differentiate the company from competitors and attract the target audience.
Digital Marketing Optimization
Academic researchers can assist companies in optimizing their digital marketing efforts. They can analyze website traffic, user behavior, and conversion rates to identify areas for improvement. Researchers can also provide recommendations for search engine optimization (SEO), content marketing, social media strategies, and online advertising to increase brand visibility and drive website traffic.
Customer Journey Mapping
Collaborating with an academic researcher can help companies understand the customer journey and identify touchpoints where they can enhance customer experience. The researcher can conduct qualitative and quantitative research to map the customer journey, identify pain points, and recommend strategies to improve customer satisfaction and loyalty.
Marketing Analytics and ROI Measurement
Academic researchers can help companies measure the effectiveness of their marketing initiatives and calculate return on investment (ROI). They can analyze marketing data, conduct statistical analysis, and develop models to assess the impact of marketing campaigns on sales, brand awareness, and customer acquisition. This analysis can provide valuable insights for optimizing marketing strategies and allocating resources effectively.