Dr. Maurice O’ Sullivan is a
sensory scientist and senior lecturer
in food science working in the School
of Food and Nutritional Sciences, UCC.
In the past Maurice has worked in the
food industry as a sensory scientist
and flavour chemist for Diageo Baileys
and Guinness. He has worked as a food
technologist and process/product
development scientist for the
processed foods sector in the 1990’s
as well as more recently a product
development consultant to the dairy,
meat and beverage industries. He has a
Ph.D. in Sensory and Consumer science
from the Department of Food Science,
University of Copenhagen, Denmark as
well as MSc. and BSc. Degrees in Food
Science and Technology from University
College Cork (UCC).
Currently Maurice works in the
School of Food and Nutritional
Sciences, University College Cork as a
senior lecturer and sensory and
product reformulation project
coordinator on large scale
multi-million euro research projects.
For many years he has also managed the
“Sensory Unit” at UCC working on
sensory and flavour based projects
involving a diverse selection of
products. This sensory science
based service (at UCC) includes
testing the difference, affective and
descriptive analysis of foods and
beverages as well as assessing
shelf-life and comparing sensory
results to microbiological and
analytical (instrumental,
physic-chemical) data using
multivariate data analysis (MVA).
Sensory testing is critical for new
product development/optimisation,
ingredient substitution and devising
appropriate packaging and comparing
foods or beverages to competitor’s
products. Again, the key to unlocking
the hidden secrets of this multimodal
data is with MVA (Multivariate Data
Analysis). To date Maurice has secured
significant research funding of
€5,300,000 Gross, €3,843,329.30 to
UCC. He has worked in the area of
targeted ingredient (salt, fat, sugar)
reduction in foods since 1997. The
focus of this research has been
reduction of negative ingredients
linked to civilisation diseases
(Diabetes, Obesity, Heart Disease,
Anaemia) while maintaining sensory
properties, but also improving
nutritional quality of developed
products. To date this research has
produced numerous publications with
many more in development. Other
research areas include Cross Cultural
Sensory Perception of Irish Dairy
Products in Asia, Europe and North
America as well as Foods for the
Elderly, Packaging and Meat
optimisation. Maurice
has published more than 200
sensory or consumer research based
articles (papers, book chapters,
proceedings etc.).