**Dr Ayantunji Gbadamosi (BSc
(Hons), MSc, PhD, FCIM, FCMI, SFHEA,
CMBE)** is an Associate Professor in
Marketing, and the Chair for the
School Research Ethics Committee at
the Royal Docks School of Business and
Law, University of East London (UEL),
UK. He is a visiting Professor at the
University of Forte Hare, South
Africa. He has once served as the
Research Coordinator and The Chair of
the Research and Knowledge Exchange
Committee at the Royal Docks School of
Business and Law, University of East
London. He received his PhD from the
University of Salford, UK and has
taught marketing courses at various
institutions including the University
of Lagos (Nigeria), University of
Salford (UK), Manchester Metropolitan
University (UK), Liverpool Hope
University (UK), and various
professional bodies. He has published
numerous articles in top-tier journals
and has presented his work at various
conferences around the world. He has
also served as a reviewer for several
academic journals in the field of
marketing. Apart from the various
journal articles, he has
authored/edited thirteen books
including Brands, Branding, and
Consumerism (Palgrave Macmillan,
2025), Consumer Behaviour and Digital
Transformation (Routledge, 2024);
Critical Perspectives on Diversity,
Equity and Inclusion in Marketing (IGI
Global, 2022); Contemporary Issues in
Marketing (SAGE, 2019), Young Consumer
Behaviour (Routledge, 2018), Religion
and Consumer Behaviour in Developing
Nations (Edward Elgar, 2021), The
Handbook of Research on Consumerism
and Buying Behaviour in Developing
Nations (IGI Global, 2016), Principles
of Marketing – A Value-Based Approach
(Palgrave Macmillan, 2013), and
Entrepreneurship Marketing: Principles
and Practice of SME Marketing 2nd
edition (Routledge 2020). Dr Gbadamosi
is an editorial board member of
several journals. *Apart from
the supervision of several
undergraduate and Master students, he
has been a part of the success story
of eighty-nine (89) doctoral students
through his roles as a supervisor, an
examiner, and a chair of viva voces.
He has also served as the Programme
chair of the* Academy of African
Business Development (AABD)
conferences from May, 2016 – May, 2022
and served as the conference Chair for
the same conference hosted at the
University of East London in May,
2023. His past and current external
examiner roles include those at
Lancaster University, Northampton
University, University of Westminster,
University of Chester, and the
University of Suffolk. His research
interest lies in Consumer Behaviour,
SME Marketing, Marketing to Children,
Branding and Brand Management, and
Marketing Communications. His paper
won the EMERALD Best Paper award at
the International Academy of African
Business Development (IAABD)
conference, in 2014. In addition to
his academic work, Dr. Gbadamosi has
also worked as a consultant for
various organizations, providing
expert advice on marketing strategies
and consumer insights. He is highly
regarded by his colleagues and
students for his expertise,
dedication, and passion for the field
of marketing. Dr. Gbadamosi's wealth
of knowledge and experience make him a
valuable asset to any organization
seeking to enhance its marketing
efforts.