Work with thought leaders and academic experts from University of Vaasa

Mujde Yuksel is an accomplished academic and marketing professional with extensive education and experience in her field. She holds a Ph.D. from the University of Massachusetts Amherst, which she earned in 2014. She is currently an Associate Professor of Marketing at Suffolk University, where she has been teaching since 2014. Mujde's expertise in marketing has also been recognized internationally. In 2023-2024, she was selected as a Fulbright US Scholar and conducted research at the University of Vaasa in Finland. In addition to her teaching and research, Mujde has also published numerous articles in prestigious academic journals and presented her work at conferences around the world. Overall, Mujde's impressive education and experience make her a highly knowledgeable and skilled marketing professional, with a strong passion in consumer well-being, sports and entertainment consumption and digital consumer experiences. Prior to academia, she was a professional basketball player with a Nike endorsement deal and also worked for the organization of the 2010 FIBA World Championship event for a year. She currently sits on the Board of Directors of Merrimack Valley YMCA and is part of the Collective Think Tank, which aims to increase women representation and presence in all aspects of sports and entertainment.