Jeff Shafiroff, Ph.D. is the founder and CEO of Mirishaf Consulting, a management consulting firm that specializes in helping pharmaceutical and medical product companies achieve their scientific and business goals. He has over 12 years of experience working with a variety of organizations, from small consulting organizations to large pharmaceutical and product companies as well as technology assessment groups in one of the largest integrated healthcare delivery systems in the US. Dr. Shafiroff holds a Ph.D. from the University of California in Health Services Research with additional course concentration and independent research dissertation work in Epidemiology and Economics in health risk behaviors. He has a strong background in project management and leadership and initiative. At Mirishaf Consulting, Dr. Shafiroff works closely with his client team to provide them with customized solutions to their ongoing development and product launch challenges. He is known for his strategic thinking, analytical skills, and ability to develop innovative solutions that drive results. He is also a published author, with articles and conference abstracts in outcomes research and health economics and real-world data studies and analysis. He is committed to helping organizations successfully meet their scientific and business needs for product value demonstration.