Joanna Wakefield-Scurr, known as [thebraprofessor.com](http://www.thebraprofessor.com/), is a Professor of Biomechanics and the Founder of the Research Group in Breast Health at the University of Portsmouth ([port.ac.uk/breastresearch](https://www.port.ac.uk/research/research-groups-and-centres/research-group-in-breast-health)).  The Research Group is internationally renowned for research on breast and bra science. The Group has been conducting fundamental and applied research into breasts and bras since 2005 when it developed and published the first procedure to establish dynamic breast movement in three dimensions. During this time, the breast biomechanics of thousands of women have been assessed in a variety of conditions, contributing to a unique database of the forces acting through the breast tissue and the support requirements of the breast. Joanna and her team are well known within the commercial sector, with research projects informing clinical practice and breast support design around the world. More recently, Joanna and her team have worked with elite athlete groups, such as the Lionesses and England netball in the lead up to major championships, improving athlete breast and bra knowledge, reducing breast pain and providing performance benefits.