Dr. Aparna Labroo, Ph.D.
Northwestern University
Research Expertise
About
Publications
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Journal of Marketing Research / May 01, 2004
Lee, A. Y., & Labroo, A. A. (2004). The Effect of Conceptual and Perceptual Fluency on Brand Evaluation. Journal of Marketing Research, 41(2), 151–165. https://doi.org/10.1509/jmkr.41.2.151.28665
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
Journal of Consumer Research / Apr 01, 2008
Labroo, A. A., Dhar, R., & Schwarz, N. (2008). Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation. Journal of Consumer Research, 34(6), 819–831. https://doi.org/10.1086/523290
Be better or be merry: How mood affects self-control.
Journal of Personality and Social Psychology / Jan 01, 2007
Fishbach, A., & Labroo, A. A. (2007). Be better or be merry: How mood affects self-control. Journal of Personality and Social Psychology, 93(2), 158–173. https://doi.org/10.1037/0022-3514.93.2.158
Between Two Brands: A Goal Fluency Account of Brand Evaluation
Journal of Marketing Research / Aug 01, 2006
Labroo, A. A., & Lee, A. Y. (2006). Between Two Brands: A Goal Fluency Account of Brand Evaluation. Journal of Marketing Research, 43(3), 374–385. https://doi.org/10.1509/jmkr.43.3.374
Psychological Distancing: Why Happiness Helps You See the Big Picture
Journal of Consumer Research / Feb 01, 2009
Labroo, A. A., & Patrick, V. M. (2009). Psychological Distancing: Why Happiness Helps You See the Big Picture. Journal of Consumer Research, 35(5), 800–809. https://doi.org/10.1086/593683
The “Instrumentality” Heuristic
Psychological Science / Jan 01, 2009
Labroo, A. A., & Kim, S. (2009). The “Instrumentality” Heuristic: Why Metacognitive Difficulty Is Desirable During Goal Pursuit. Psychological Science, 20(1), 127–134. https://doi.org/10.1111/j.1467-9280.2008.02264.x
Some Ways in Which Positive Affect Facilitates Decision Making and Judgment
Emerging Perspectives on Judgment and Decision Research / Jun 16, 2003
Isen, A. M., & Labroo, A. A. (2003). Some Ways in Which Positive Affect Facilitates Decision Making and Judgment. In Emerging Perspectives on Judgment and Decision Research (pp. 365–393). Cambridge University Press. https://doi.org/10.1017/cbo9780511609978.013
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Marketing Science / May 01, 2011
Landwehr, J. R., Labroo, A. A., & Herrmann, A. (2011). Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts. Marketing Science, 30(3), 416–429. https://doi.org/10.1287/mksc.1110.0633
Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation
Journal of Marketing Research / Dec 01, 2010
Pocheptsova, A., Labroo, A. A., & Dhar, R. (2010). Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation. Journal of Marketing Research, 47(6), 1059–1069. https://doi.org/10.1509/jmkr.47.6.1059
From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation
Journal of Consumer Research / Apr 01, 2011
Hung, I. W., & Labroo, A. A. (2011). From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation. Journal of Consumer Research, 37(6), 1046–1064. https://doi.org/10.1086/657240
Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation: Table 1
Journal of Consumer Research / Aug 01, 2009
Labroo, A. A., & Mukhopadhyay, A. (2009). Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation: Table 1. Journal of Consumer Research, 36(2), 242–254. https://doi.org/10.1086/597159
An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures
Motivation and Emotion / Mar 01, 2004
Isen, A. M., Labroo, A. A., & Durlach, P. (2004). An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures. Motivation and Emotion, 28(1), 43–63. https://doi.org/10.1023/b:moem.0000027277.98917.9a
Incandescent affect: Turning on the hot emotional system with bright light
Journal of Consumer Psychology / Dec 31, 2013
Xu, A. J., & Labroo, A. A. (2013). Incandescent affect: Turning on the hot emotional system with bright light. Journal of Consumer Psychology, 24(2), 207–216. Portico. https://doi.org/10.1016/j.jcps.2013.12.007
From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference
Journal of Consumer Research / Dec 01, 2011
Kim, S., & Labroo, A. A. (2011). From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference. Journal of Consumer Research, 38(4), 712–742. https://doi.org/10.1086/660806
Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation
Journal of Consumer Research / Jun 01, 2010
Labroo, A. A., & Nielsen, J. H. (2010). Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation. Journal of Consumer Research, 37(1), 143–158. https://doi.org/10.1086/649908
The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation
Journal of Marketing Research / Oct 01, 2010
Labroo, A. A., & Rucker, D. D. (2010). The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation. Journal of Marketing Research, 47(5), 955–966. https://doi.org/10.1509/jmkr.47.5.955
Embodiment in judgment and choice.
Journal of Neuroscience, Psychology, and Economics / May 01, 2012
Reimann, M., Feye, W., Malter, A. J., Ackerman, J. M., Castaño, R., Garg, N., Kreuzbauer, R., Labroo, A. A., Lee, A. Y., Morrin, M., Nenkov, G. Y., Nielsen, J. H., Perez, M., Pol, G., Rosa, J. A., Yoon, C., & Zhong, C.-B. (2012). Embodiment in judgment and choice. Journal of Neuroscience, Psychology, and Economics, 5(2), 104–123. https://doi.org/10.1037/a0026855
Metacognition and consumer judgment: fluency is pleasant but disfluency ignites interest
Current Opinion in Psychology / Aug 01, 2016
Labroo, A. A., & Pocheptsova, A. (2016). Metacognition and consumer judgment: fluency is pleasant but disfluency ignites interest. Current Opinion in Psychology, 10, 154–159. https://doi.org/10.1016/j.copsyc.2016.01.008
The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes
Journal of Consumer Research / Mar 01, 2007
Labroo, A. A., & Ramanathan, S. (2007). The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes. Journal of Consumer Research, 33(4), 523–528. https://doi.org/10.1086/510226
Cueing Morality: The Effect of High-Pitched Music on Healthy Choice
Journal of Marketing / Jan 09, 2019
Huang, X. (Irene), & Labroo, A. A. (2019). Cueing Morality: The Effect of High-Pitched Music on Healthy Choice. Journal of Marketing, 84(6), 130–143. https://doi.org/10.1177/0022242918813577
A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research
Journal of Consumer Research / Jul 13, 2016
Janiszewski, C., Labroo, A. A., & Rucker, D. D. (2016). A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research. Journal of Consumer Research, 43(2), 200–209. https://doi.org/10.1093/jcr/ucw023
The “Name-Ease” Effect and Its Dual Impact on Importance Judgments
Psychological Science / Dec 01, 2009
Labroo, A. A., Lambotte, S., & Zhang, Y. (2009). The “Name-Ease” Effect and Its Dual Impact on Importance Judgments. Psychological Science, 20(12), 1516–1522. https://doi.org/10.1111/j.1467-9280.2009.02477.x
Feeling disconnected from others: The effects of ambient darkness on hedonic choice
International Journal of Research in Marketing / Mar 01, 2018
Huang, X. (Irene), Dong, P., & Labroo, A. A. (2018). Feeling disconnected from others: The effects of ambient darkness on hedonic choice. International Journal of Research in Marketing, 35(1), 144–153. https://doi.org/10.1016/j.ijresmar.2017.12.005
Not always the best medicine: Why frequent smiling can reduce wellbeing
Journal of Experimental Social Psychology / Jul 01, 2014
Labroo, A. A., Mukhopadhyay, A., & Dong, P. (2014). Not always the best medicine: Why frequent smiling can reduce wellbeing. Journal of Experimental Social Psychology, 53, 156–162. https://doi.org/10.1016/j.jesp.2014.03.001
The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences
Journal of Consumer Psychology / Jul 01, 2021
Labroo, A. A., & Goldsmith, K. (2021). The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences. Journal of Consumer Psychology, 31(3), 417–428. Portico. https://doi.org/10.1002/jcpy.1261
It’s About Time: A Call for More Longitudinal Consumer Research Insights
Journal of the Association for Consumer Research / Jul 01, 2020
Chintagunta, P., & Labroo, A. A. (2020). It’s About Time: A Call for More Longitudinal Consumer Research Insights. Journal of the Association for Consumer Research, 5(3), 240–247. https://doi.org/10.1086/709858
Change it Up: Inactivity and Repetitive Activity Reduce Creative Thinking
The Journal of Creative Behavior / Sep 03, 2018
Main, K. J., Aghakhani, H., Labroo, A. A., & Greidanus, N. S. (2018). Change it Up: Inactivity and Repetitive Activity Reduce Creative Thinking. The Journal of Creative Behavior, 54(2), 395–406. Portico. https://doi.org/10.1002/jocb.373
Reaching for rigor and relevance: better marketing research for a better world
Marketing Letters / Sep 23, 2022
Madan, S., Johar, G. V., Berger, J., Chandon, P., Chandy, R., Hamilton, R., John, L. K., Labroo, A. A., Liu, P. J., Lynch, J. G., Mazar, N., Mead, N. L., Mittal, V., Moorman, C., Norton, M. I., Roberts, J., Soman, D., Viswanathan, M., & White, K. (2022). Reaching for rigor and relevance: better marketing research for a better world. Marketing Letters, 34(1), 1–12. https://doi.org/10.1007/s11002-022-09648-1
So difficult to smile: Why unhappy people avoid enjoyable activities.
Journal of Personality and Social Psychology / Jul 01, 2020
Shen, H., Labroo, A., & Wyer, R. S. (2020). So difficult to smile: Why unhappy people avoid enjoyable activities. Journal of Personality and Social Psychology, 119(1), 23–39. https://doi.org/10.1037/pspa0000186
Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales
GfK Marketing Intelligence Review / May 01, 2013
Landwehr, J. R., Labroo, A. A., Ellison, P. C., & Herrmann, A. (2013). Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales. GfK Marketing Intelligence Review, 5(1), 38–43. https://doi.org/10.2478/gfkmir-2014-0025
Reconsidering prosocial behavior as intersocial: A literature review and a new perspective
Consumer Psychology Review / Dec 07, 2022
Labroo, A. A., Khan, U., & Su, S. J. (2022). Reconsidering prosocial behavior as intersocial: A literature review and a new perspective. Consumer Psychology Review, 6(1), 92–108. Portico. https://doi.org/10.1002/arcp.1088
Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice
Journal of the Association for Consumer Research / Jan 01, 2019
Gamlin, J., Dong, P., Labroo, A. A., & Robinson, A. (2019). Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice. Journal of the Association for Consumer Research, 4(1), 87–96. https://doi.org/10.1086/700844
Commentaries on “Abductive Theory Construction”
Journal of Consumer Psychology / Dec 15, 2021
Kardes, F., Fischer, E., Spiller, S., Labroo, A., Bublitz, M., Peracchio, L., & Huber, J. (2021). Commentaries on “Abductive Theory Construction.” Journal of Consumer Psychology, 32(1), 194–207. Portico. https://doi.org/10.1002/jcpy.1279
14. The Psychology of Giving: Small Interventions That Make a Difference
Flux / Dec 31, 2012
Labroo, A. A. (2012). 14. The Psychology of Giving: Small Interventions That Make a Difference. In Flux (pp. 261–279). University of Toronto Press. https://doi.org/10.3138/9781442698390-016
JCP : The next mile
Journal of Consumer Psychology / Jan 01, 2024
Wooten, D. B., Bagchi, R., & Labroo, A. (2024). <scp>JCP</scp>: The next mile. Journal of Consumer Psychology, 34(1), 3–5. Portico. https://doi.org/10.1002/jcpy.1402
Editorial: Perspectives on Psychological Science—A Key Journal to Foster the Quality of Research
Perspectives on Psychological Science / Jan 01, 2022
Fiedler, K., Galesic, M., Garcia-Marques, L., Labroo, A., Lowrey, T. M., Morey, R. D., & Pleskac, T. J. (2022). Editorial: Perspectives on Psychological Science—A Key Journal to Foster the Quality of Research. Perspectives on Psychological Science, 17(1), 3–5. https://doi.org/10.1177/17456916211066918
Introduction to special issue on gender and ethnicity in the marketing professoriate
Marketing Letters / Aug 07, 2021
Labroo, A. A., Mizik, N., & Winer, R. S. (2021). Introduction to special issue on gender and ethnicity in the marketing professoriate. Marketing Letters, 32(3), 273–274. https://doi.org/10.1007/s11002-021-09591-7
Not Always the Best Medicine: Frequent Smiling Can Reduce Wellbeing
PsycEXTRA Dataset / Jan 01, 2014
Labroo, A., Mukhopadhyay, A., & Dong, P. (2014). Not Always the Best Medicine: Frequent Smiling Can Reduce Wellbeing: (509992015-233) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e509992015-233
Between Two Brands: A Goal Fluency Account of Brand Evaluation
SSRN Electronic Journal / Jan 01, 2007
Labroo, A. A., & Lee, A. Y. (2007). Between Two Brands: A Goal Fluency Account of Brand Evaluation. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.964767
Education
Cornell University
Ph.D., Consumer Behavior / April, 2004
Experience
Kellogg School of Management, Northwestern University
Professor of Marketing / June, 2013 — Present
Professor of Marketing, Rotman School of Management, University of Toronto (2011-2013)
Assistant/ Associate Professor of Marketing, Chicago Booth, University of Chicago (2003-2011)
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