Keith Belling

Strategic Advisor, Board Member & Investor

Experience

popchips

Founder & CEO / October, 2005 — October, 2019

founder and CEO of popchips, led as CEO to nearly $100M in revenues within 5 years, then continued to serve as chairman of the board. Brand launched in May 2007

RightRice

Founder & CEO / January, 2019 — January, 2022

Founder and CEO of RightRice, developed and created the product, branding, retail, building to nearly $10M in sales within 3 years, through sale in January 2022 sale to Planting Hope.

Good Crisp

Strategic Advisor / January, 2020 — December, 2025

Straregic advisor and investor in Good Crisp through 2025 sale

Restoration Hardware

Strategic Advisor / January, 2024 — Present

active strateic advisor for snack brand

Restoration Hardware (RH)

Board of Directors, Strategic Advisor / January, 2002 — Present

Have been an active strategic advisor and then member of the board of directors for RH, member of the Board since 2015 (11+ years)

Great Circle Ventures

Strategic Fund Advisor / January, 2025 — Present

active straregic advisor and investor in this consumer focused venture capital fund

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