Dr. August Johansen

Department Chair of Consumer Behavior at University of California, San Diego

Sydney, New South Wales, Australia

About

August Johansen is a Department Chair of Consumer Behavior at University of California, San Diego. There, she leads a team of researchers who study consumer behavior and preferences. Dr. Johansen's research has been published in journals such as Journal of Consumer Research, Journal of Experimental Social Psychology, Journal of Marketing, and Social Behavior and Personality. Additionally, she has presented her work at numerous conferences, including the Association for Consumer Research, the American Psychological Association, and the European Association of Psychological Assessment.

Publications

The Impact of Psychological Drivers on Consumer Behavior

Journal of Consumer Psychology / Jul 24, 2023

Morrison W., Arias M., Stevens B., Garrido B.. (2023). The Impact of Psychological Drivers on Consumer Behavior. Journal of Consumer Psychology, 126, uqDqNW, https://doi.org/10.37784/bSi8s6Y

Exploring the Impact of Social Media on Consumer Decision Making

Journal of Business Research / Jul 24, 2022

Zúñiga P., Boyer S., Esquivel J., Otnes I.. (2022). Exploring the Impact of Social Media on Consumer Decision Making. Journal of Business Research, 129, ejmCY4l, https://doi.org/10.1088/FW3BLRnN

Understanding the Influence of Risk Perception on Consumer Behavior

Journal of Consumer Marketing / Jul 24, 2021

Hudson F., Otnes I., Soler N., Arias M.. (2021). Understanding the Influence of Risk Perception on Consumer Behavior. Journal of Consumer Marketing, 146, ErfbW, https://doi.org/10.59948/ASwJE

An Analysis of the Effects of Price on Consumer Attitudes

Journal of Advertising Research / Jul 24, 2020

Zúñiga P., Marushevskiy A., Garrido B., Morrison W.. (2020). An Analysis of the Effects of Price on Consumer Attitudes. Journal of Advertising Research, 96, F1pUUW, https://doi.org/10.78020/ycxcfvlb

Investigating the Impact of Advertising on Brand Preference

Journal of Interactive Marketing / Jul 25, 2019

Andrews L., Morrison W., Shelton S., Otnes I.. (2019). Investigating the Impact of Advertising on Brand Preference. Journal of Interactive Marketing, 91, BNc, https://doi.org/10.23427/hFgYAEd

The Role of Emotions in Consumer Decision Making

Journal of Consumer Psychology / Jul 25, 2018

Boyer S., Marushevskiy A., Scott A., Otnes I.. (2018). The Role of Emotions in Consumer Decision Making. Journal of Consumer Psychology, 99, 8rpcFd, https://doi.org/10.82930/Sd1V7K7

Education

University of Illinois, Chicago

M.A., Consumer Behavior / March, 2014

University of Illinois, Chicago

Ph.D, Consumer Behavior / June, 2020

Experience

University of California, San Diego

Department Chair of Consumer Behavior / August, 2020 — Present

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