Dr. First Last

Assistant Professor of Brand Management at University of Illinois at Urbana-Champaign

Houston, Texas, United States of America

About

Dr. First Last is an Assistant Professor of Brand Management at the University of Illinois at Urbana-Champaign. She has a M.A. in Brand Management from the University of California, Davis and a Ph.D. in Brand Management from Northwestern University. Her research focuses on the intersection of marketing, consumer behavior, and digital marketing.

Publications

Leveraging Brand Equity Through Strategic Brand Management

Journal of Brand Management

2023

Brand Management in the Digital Age

International Journal of Research in Marketing

2022

Exploring the Impact of Brand Management on Customer Loyalty

Journal of Business Research

2021

Understanding Brand Management and Its Role in Corporate Strategy

Journal of Marketing Management

2020

The Role of Design in Brand Management

Design Management Review

2019

The Role of Social Media in Brand Management

Journal of Interactive Marketing

2018

Education

University of California, Davis

M.A., Brand Management / October, 2015

Northwestern University

Ph.D, Brand Management / August, 2020

Experience

University of Illinois at Urbana-Champaign

Assistant Professor of Brand Management / October, 2020 — Present

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