Dr. Monika Leroy

Department Chair of Marketing at INSEAD

Mexico City

About

Dr. Monika Leroy is an experienced academic expert in the field of marketing. She has an M.A. in Marketing from the University of Chicago and a Ph.D in Marketing from the University of Cambridge. Dr. Leroy is currently the Department Chair of Marketing at INSEAD, where she has been teaching and conducting research since 2020. Her research focuses on the measurement and analysis of social media advertising and digital marketing effectiveness. She is highly skilled in designing and executing comprehensive marketing strategies, developing digital marketing plans, and overseeing the day-to-day operations of the marketing department. With her unique expertise, Dr. Leroy has helped numerous organizations reach their full potential with innovative and effective marketing campaigns.

Publications

The Impact of Digital Advertising on Consumer Behaviour

The Journal of Marketing

2023

Understanding the Role of Social Media in Contemporary Marketing Strategies

Journal of Digital and Social Media Marketing

2022

Exploring the Role of Consumer Psychology in Brand Loyalty

Journal of Consumer Psychology

2021

The Evolution of Advertising in the Digital Age

International Journal of Advertising

2020

Examining the Effectiveness of Content Marketing

Journal of Content Marketing

2019

The Role of Emotional Intelligence in Strategic Marketing

International Journal of Strategic Marketing and Research

2018

Education

University of Chicago

M.A., Marketing / September, 2012

University of Cambridge

Ph.D, Marketing / December, 2018

Experience

INSEAD

Department Chair of Marketing / June, 2018 — Present

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