Psychology & Marketing / Dec 11, 2014

Ashley, C., & Tuten, T. (2014). Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement. Psychology & Marketing, 32(1), 15–27. Portico. https://doi.org/10.1002/mar.20761

The SAGE Handbook of Social Media Marketing / Jan 01, 2022

Tuten, T. L., & Hanlon, A. (2022). Introduction to Social Media Marketing. In The SAGE Handbook of Social Media Marketing (pp. 3–13). SAGE Publications Ltd. https://doi.org/10.4135/9781529782493.n1

Jan 01, 2008

Tuten, T. L. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World. Greenwood Publishing Group, Inc. https://doi.org/10.5040/9798400607264

Journal of Business Research / Jun 01, 2007

Bosnjak, M., Galesic, M., & Tuten, T. (2007). Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach. Journal of Business Research, 60(6), 597–605. https://doi.org/10.1016/j.jbusres.2006.06.008

Journal of Business Research / Jan 01, 2004

Tuten, T. L., & Neidermeyer, P. E. (2004). Performance, satisfaction and turnover in call centers. Journal of Business Research, 57(1), 26–34. https://doi.org/10.1016/s0148-2963(02)00281-3

Social Behavior and Personality: an international journal / Jan 01, 2001

Tuten, T. L., & Bosnjak, M. (2001). UNDERSTANDING DIFFERENCES IN WEB USAGE: THE ROLE OF NEED FOR COGNITION AND THE FIVE FACTOR MODEL OF PERSONALITY. Social Behavior and Personality: An International Journal, 29(4), 391–398. https://doi.org/10.2224/sbp.2001.29.4.391

Industrial Marketing Management / Feb 01, 2001

Tuten, T. L., & Urban, D. J. (2001). An Expanded Model of Business-to-Business Partnership Formation and Success. Industrial Marketing Management, 30(2), 149–164. https://doi.org/10.1016/s0019-8501(00)00140-1

Journal of Computer-Mediated Communication / Jun 23, 2006

Bosnjak, M., & Tuten, T. L. (2006). Classifying Response Behaviors in Web-based Surveys. Journal of Computer-Mediated Communication, 6(3), 0–0. https://doi.org/10.1111/j.1083-6101.2001.tb00124.x

Social Science Computer Review / May 01, 2003

Bosnjak, M., & Tuten, T. L. (2003). Prepaid and Promised Incentives in Web Surveys: An Experiment. Social Science Computer Review, 21(2), 208–217. https://doi.org/10.1177/0894439303021002006

International Journal of Service Industry Management / Dec 01, 1996

Brown, S. W., Cowles, D. L., & Tuten, T. L. (1996). Service recovery: its value and limitations as a retail strategy. International Journal of Service Industry Management, 7(5), 32–46. https://doi.org/10.1108/09564239610149948

Psychology and Marketing / Jan 01, 2005

Bosnjak, M., Tuten, T. L., & Wittmann, W. W. (2005). Unit (non)response in Web-based access panel surveys: An extended planned-behavior approach. Psychology and Marketing, 22(6), 489–505. https://doi.org/10.1002/mar.20070

Journal of Consumer Behaviour / Mar 01, 2006

Bosnjak, M., Obermeier, D., & Tuten, T. L. (2006). Predicting and explaining the propensity to bid in online auctions: a comparison of two action‐theoretical models. Journal of Consumer Behaviour, 5(2), 102–116. Portico. https://doi.org/10.1002/cb.38

Tourism Management / Aug 01, 2013

Bynum Boley, B., Magnini, V. P., & Tuten, T. L. (2013). Social media picture posting and souvenir purchasing behavior: Some initial findings. Tourism Management, 37, 27–30. https://doi.org/10.1016/j.tourman.2012.11.020

Social Science Computer Review / Aug 01, 2004

Tuten, T. L., Galesic, M., & Bosnjak, M. (2004). Effects of Immediate Versus Delayed Notification of Prize Draw Results on Response Behavior in Web Surveys: An Experiment. Social Science Computer Review, 22(3), 377–384. https://doi.org/10.1177/0894439304265640

Advanced methods for conducting online behavioral research. / Jan 01, 2010

Tuten, T. L. (2010). Conducting online surveys. In Advanced methods for conducting online behavioral research. (pp. 179–192). American Psychological Association. https://doi.org/10.1037/12076-012

International Journal of Wine Business Research / Aug 23, 2011

Sherman, S., & Tuten, T. (2011). Message on a bottle: the wine label’s influence. International Journal of Wine Business Research, 23(3), 221–234. https://doi.org/10.1108/17511061111163050

Journal of Marketing Management / Apr 01, 2005

Tuten, T. L. (2005). The Effect of Gay-Friendly and Non-Gay-Friendly Cues on Brand Attitudes: A Comparison of Heterosexual and Gay/Lesbian Reactions. Journal of Marketing Management, 21(3–4), 441–461. https://doi.org/10.1362/0267257053779073

Journal of Marketing Education / May 20, 2015

Spiller, L., & Tuten, T. (2015). Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity. Journal of Marketing Education, 37(2), 114–126. https://doi.org/10.1177/0273475315587103

Marketing Education Review / Oct 01, 2012

Tuten, T., & Marks, M. (2012). The Adoption of Social Media As Educational Technology Among Marketing Educators. Marketing Education Review, 22(3), 201–214. https://doi.org/10.2753/mer1052-8008220301

Women in Management Review / Oct 01, 2006

Tuten, T. L., & August, R. A. (2006). Work‐family conflict: a study of lesbian mothers. Women in Management Review, 21(7), 578–597. https://doi.org/10.1108/09649420610692525

Journal of Marketing Theory and Practice / Mar 02, 2018

Tuten, T., & Mintu-Wimsatt, A. (2018). ADVANCING OUR UNDERSTANDING OF THE THEORY AND PRACTICE OF SOCIAL MEDIA MARKETING: INTRODUCTION TO THE SPECIAL ISSUE. Journal of Marketing Theory and Practice, 26(1–2), 1–3. https://doi.org/10.1080/10696679.2018.1393277

Journal of Business Research / Jun 01, 2007

Bosnjak, M., Bratko, D., Galesic, M., & Tuten, T. (2007). Consumer personality and individual differences: Revitalizing a temporarily abandoned field. Journal of Business Research, 60(6), 587–589. https://doi.org/10.1016/j.jbusres.2006.12.002

Business Communication Quarterly / Mar 01, 2001

Pearce, C. G., & Tuten, T. L. (2001). Internet Recruiting in the Banking Industry. Business Communication Quarterly, 64(1), 9–18. https://doi.org/10.1177/108056990106400103

Journal of Marketing Communications / Jun 01, 2006

Tuten, T. L. (2006). Exploring the Importance of Gay‐friendliness and its Socialization Influences. Journal of Marketing Communications, 12(2), 79–94. https://doi.org/10.1080/13527260500422263

International Small Business Journal: Researching Entrepreneurship / Feb 01, 2011

Jones, R., & Rowley, J. (2011). Entrepreneurial marketing in small businesses: A conceptual exploration. International Small Business Journal: Researching Entrepreneurship, 29(1), 25–36. https://doi.org/10.1177/0266242610369743

Marketing Education Review / Mar 01, 2009

Tuten, T. (2009). Real World Experience, Virtual World Environment: The Design and Execution of Marketing Plans in Second Life. Marketing Education Review, 19(1), 1–5. https://doi.org/10.1080/10528008.2009.11489053

Journal of Technical Writing and Communication / Jul 01, 1998

Tuten, T. L. (1998). Getting a Foot in the Electronic Door: The Process of Reading or Deleting Electronic Mail. Journal of Technical Writing and Communication, 28(3), 237–250. https://doi.org/10.2190/6tn4-pwhk-f24y-6g5f

Journal of Marketing Communications / Nov 05, 2013

Tuten, T. L., & Ashley, C. (2013). Do social advergames affect brand attitudes and advocacy? Journal of Marketing Communications, 22(3), 236–255. https://doi.org/10.1080/13527266.2013.848821

Strategic Integrated Marketing Communications / Jun 20, 2008

New media and other IMC options. (2008). In Strategic Integrated Marketing Communications (pp. 139–164). Routledge. https://doi.org/10.4324/9780080878294-12

The SAGE Handbook of Digital Marketing / Jan 01, 2022

Hanlon, A., & Tuten, T. L. (2022). Introduction to Digital Marketing. In The SAGE Handbook of Digital Marketing (pp. 3–16). SAGE Publications Ltd. https://doi.org/10.4135/9781529782509.n1

Journal of Marketing Education / Jan 24, 2019

Spiller, L., & Tuten, T. (2019). Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs. Journal of Marketing Education, 41(2), 77–90. https://doi.org/10.1177/0273475318822686

Qualitative Market Research: An International Journal / Jan 14, 2019

Tuten, T., & Perotti, V. (2019). Lies, brands and social media. Qualitative Market Research: An International Journal, 22(1), 5–13. https://doi.org/10.1108/qmr-02-2017-0063

Gestion 2000 / Jun 01, 2013

Tuten, T., & Angermeier, W. (2013). Before and Beyond the Social Moment of Engagement: Perspectives on the Negative Utilities of Social Media Marketing. Gestion 2000, Volume 30(3), 69–76. https://doi.org/10.3917/g2000.303.0069

Psychiatric Services / Dec 01, 1998

Salzer, M. (1998). Consumer Satisfaction. Psychiatric Services, 49(12), 1622–1622. https://doi.org/10.1176/ps.49.12.1622

Business Research / Jan 01, 1997

Hussey, J., & Hussey, R. (1997). Collecting the original data. In Business Research (pp. 139–185). Macmillan Education UK. https://doi.org/10.1007/978-1-349-25262-6_6

Business Communication Quarterly / Jun 01, 2003

Johnson, I. W., Pearce, C. G., Tuten, T. L., & Sinclair, L. (2003). Self-Imposed Silence and Perceived Listening Effectiveness. Business Communication Quarterly, 66(2), 23–38. https://doi.org/10.1177/108056990306600203

Women in Management Review / Dec 01, 2003

Neidermeyer, P. E., Tuten, T. L., & Neidermeyer, A. A. (2003). Gender differences in auditors’ attitudes towards lowballing: implications for future practice. Women in Management Review, 18(8), 406–413. https://doi.org/10.1108/09649420310507497

Psychology & Marketing / Dec 08, 2008

Tuten, T. L., & Kiecker, P. (2008). The perfect gift card: An exploration of teenagers’ gift card associations. Psychology & Marketing, 26(1), 67–90. Portico. https://doi.org/10.1002/mar.20262

Women in Management Review / May 01, 2003

August, R. A., & Tuten, T. L. (2003). The Korean Government’s role in women’s career growth. Women in Management Review, 18(3), 109–121. https://doi.org/10.1108/09649420310471073

Doing Surveys Online / Jan 01, 2016

Incentives for Respondents. (2016). In Doing Surveys Online (pp. 107–117). SAGE Publications Ltd. https://doi.org/10.4135/9781473967243.n7

Choice Reviews Online / Dec 01, 2010

Enterprise 2.0: how technology, ecommerce, and Web 2.0 are transforming business virtually: v.1: The strategic enterprise; v.2: The behavioral enterprise. (2010). Choice Reviews Online, 48(04), 48-2174-48–2174. https://doi.org/10.5860/choice.48-2174

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Jan 01, 2015

Tuten, T., Solomon, M., & Ladik, D. (2015). The Teaching of Social Media Marketing. In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… (pp. 475–475). Springer International Publishing. https://doi.org/10.1007/978-3-319-10912-1_155

Gestion 2000 / Jun 01, 2013

Tuten, T. (2013). Promoting Sustainability by Marketing Green Products to Non-Adopters. Gestion 2000, Volume 30(2), 93–102. https://doi.org/10.3917/g2000.302.0093

The International Encyclopedia of Communication / Jun 05, 2008

Fishbein, M. (2008, June 5). Reasoned Action, Theory of. The International Encyclopedia of Communication; Wiley; Portico. https://doi.org/10.1002/9781405186407.wbiecr017

Development and Learning in Organizations: An International Journal / Feb 15, 2008

Virtually teaching: Preparing students for modern business communication. (2008). Development and Learning in Organizations: An International Journal, 22(2), 28–30. https://doi.org/10.1108/14777280810850723

Virtual Social Identity and Consumer Behavior / Dec 18, 2014

Brown, J. E., & Tuten, T. L. (2014). I Don’t Know You, But I Trust You. In Virtual Social Identity and Consumer Behavior (pp. 61–72). Routledge. https://doi.org/10.4324/9781315698342-4

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference / Oct 12, 2014

Tuten, T., Wetsch, L., & Munoz, C. (2014). Conversation Beyond the Classroom: Social Media and Marketing Education. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 317–317). Springer International Publishing. https://doi.org/10.1007/978-3-319-11797-3_182

Journal of College Teaching & Learning (TLC) / Oct 01, 2006

Harbrecht, A., Neidermeyer, P. E., & Tuten, T. L. (2006). Changes In Higher Education: How To Address The Learning Needs Of The Latino Population. Journal of College Teaching & Learning (TLC), 3(10). https://doi.org/10.19030/tlc.v3i10.1672

Human Resource Management / Jan 01, 1998

Tuten, T. L., Urban, D. J., & Gray, G. (1998). Electronic mail as social influence in downsized organizations. Human Resource Management, 37(34), 249–261. https://doi.org/10.1002/(sici)1099-050x(199823)37:3/4<249::aid-hrm7>3.3.co;2-t

Jan 01, 2000

Grove, T. (2000). Nurses’ attitudes toward patients with AIDS examined by hours of AIDS education. Portland State University Library. https://doi.org/10.15760/etd.5955

Jan 01, 2022

Hanlon, A., & Tuten, T. (2022). The SAGE Handbook of Social Media Marketing. SAGE Publications Ltd. https://doi.org/10.4135/9781529782493

Public Opinion Quarterly / Dec 01, 2008

Malhotra, N. (2008). Completion Time and Response Order Effects in Web Surveys. Public Opinion Quarterly, 72(5), 914–934. https://doi.org/10.1093/poq/nfn050

Journal of Applied Business Research (JABR) / Aug 31, 2011

Neidermeyer, P. E., Tuten, T. L., & Neidermeyer, A. A. (2011). ierarchical Difference In Auditors Perceptions Of Lowballing: A Study Of Current Attitudes. Journal of Applied Business Research (JABR), 14(3), 93. https://doi.org/10.19030/jabr.v14i3.5707

The SAGE Handbook of Digital Marketing / Jan 01, 2022

Ferreira, M. C., & Scaraboto, D. (2022). Qualitative insights for digital marketing. In The SAGE Handbook of Digital Marketing (pp. 159–178). SAGE Publications Ltd. https://doi.org/10.4135/9781529782509.n10

The SAGE Handbook of Social Media Marketing / Jan 01, 2022

Baumann, S. (2022). Geopolitical Overview of Social Media Platforms: From Beijing to Berlin. In The SAGE Handbook of Social Media Marketing (pp. 183–204). SAGE Publications Ltd. https://doi.org/10.4135/9781529782493.n11

Mar 06, 2019

Comment développer votre activité grâce aux médias sociaux. (2019). Dunod. https://doi.org/10.3917/dunod.march.2019.01

The Sustainable Global Marketplace / Oct 08, 2014

Tuten, T., Ashley, C., & Oliver, J. (2014). Social Media Applications for Marketing Educators. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 4–4). Springer International Publishing. https://doi.org/10.1007/978-3-319-10873-5_4

Journal of Advertising Education / May 01, 2014

Tuten, T. (2014). Book Review: The Culture of Connectivity: A Critical History of Social Media. Journal of Advertising Education, 18(1), 42–42. https://doi.org/10.1177/109804821401800107

Marketing Education Review / Mar 01, 2007

Tuten, T. L. (2007). Deconstructing Identity: An Exercise to Clarify the Determinants of Brand Legitimacy. Marketing Education Review, 17(1), 57–61. https://doi.org/10.1080/10528008.2007.11488988

University of Pennsylvania Law Review / May 01, 1996

Lessig, L. (1996). Social Meaning and Social Norms. University of Pennsylvania Law Review, 144(5), 2181. https://doi.org/10.2307/3312651

Jan 01, 2022

Hanlon, A., & Tuten, T. (2022). The SAGE Handbook of Digital Marketing. SAGE Publications Ltd. https://doi.org/10.4135/9781529782509

Managing Social Media and Consumerism / Jan 01, 2013

Rajagopal. (2013). Globalization and Consumer Behavior. In Managing Social Media and Consumerism (pp. 217–229). Palgrave Macmillan UK. https://doi.org/10.1057/9781137281920_11

AQA Psychology A Level Paper Three / Apr 28, 2020

Gorman, P. (2020). Theories of romantic relationships 3: Rusbult’s investment model. In AQA Psychology A Level Paper Three (pp. 86–98). Routledge. https://doi.org/10.4324/9780429355837-8

Urban Studies / Mar 01, 2000

Dewhurst, J. H. L. (2000). Foreign Direct Investment and Development-agency Intervention: A Theoretical Model. Urban Studies, 37(3), 497–511. https://doi.org/10.1080/0042098002087

Marketing Shares, Sharing Markets

The Birth of a Share. (n.d.). In Marketing Shares, Sharing Markets. Palgrave Macmillan. https://doi.org/10.1057/9780230361621.0011

Encyclopedia of Social Media and Politics / Jan 01, 2014

U.S. Pentagon Social Media in Strategic Communications Program. (2014). In Encyclopedia of Social Media and Politics. SAGE Publications, Inc. https://doi.org/10.4135/9781452244723.n553

The Journal of Psychology / Feb 14, 2014

Winefield, H. R., Boyd, C., & Winefield, A. H. (2014). Work-Family Conflict and Well-Being in University Employees. The Journal of Psychology, 148(6), 683–697. https://doi.org/10.1080/00223980.2013.822343

Oct 01, 2014

Social Media Grabbing a Major Share of the Marketing Budget. (2014). IEDP Ideas for Leaders. https://doi.org/10.13007/456

Tourism Management / Oct 01, 2014

Tuten, T. (2014). Tourism and Souvenirs: Glocal Perspectives from the Margins. Tourism Management, 44, 125. https://doi.org/10.1016/j.tourman.2014.03.003

Jan 01, 2012

Tuten, T. (2012). Advertisers at Work. Apress. https://doi.org/10.1007/978-1-4302-3829-4

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). David Oakley. In Advertisers at Work (pp. 129–153). Apress. https://doi.org/10.1007/978-1-4302-3829-4_9

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Chris Raih. In Advertisers at Work (pp. 1–14). Apress. https://doi.org/10.1007/978-1-4302-3829-4_1

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). John Zhao. In Advertisers at Work (pp. 247–265). Apress. https://doi.org/10.1007/978-1-4302-3829-4_15

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Jayanta Jenkins. In Advertisers at Work (pp. 169–189). Apress. https://doi.org/10.1007/978-1-4302-3829-4_11

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Ellen Steinberg Jim Russell. In Advertisers at Work (pp. 267–284). Apress. https://doi.org/10.1007/978-1-4302-3829-4_16

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Eric Kallman. In Advertisers at Work (pp. 191–207). Apress. https://doi.org/10.1007/978-1-4302-3829-4_12

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Kristen Cavallo. In Advertisers at Work (pp. 15–28). Apress. https://doi.org/10.1007/978-1-4302-3829-4_2

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Ryan O’Hara Theisen and Jonathan Rosen. In Advertisers at Work (pp. 227–245). Apress. https://doi.org/10.1007/978-1-4302-3829-4_14

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Edward Boches. In Advertisers at Work (pp. 87–106). Apress. https://doi.org/10.1007/978-1-4302-3829-4_7

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Doug Fidoten. In Advertisers at Work (pp. 107–128). Apress. https://doi.org/10.1007/978-1-4302-3829-4_8

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Mike Hughes. In Advertisers at Work (pp. 39–52). Apress. https://doi.org/10.1007/978-1-4302-3829-4_4

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Craig Allen. In Advertisers at Work (pp. 209–225). Apress. https://doi.org/10.1007/978-1-4302-3829-4_13

Advertisers at Work / Jan 01, 2012

Tuten, T. (2012). Susan Credle. In Advertisers at Work (pp. 53–71). Apress. https://doi.org/10.1007/978-1-4302-3829-4_5