Dr. Dylan Martin

Department Chair of Marketing at New York University

Boston, Massachusetts, United States of America

About

Dr. Dylan Martin is a marketing expert with more than 20 years of experience in the field. He has held positions at prestigious universities such as New York University and UCLA, where he was department chair of marketing. He is currently the director of the marketing program at the University of Minnesota. Dr. Martin's research focuses on the intersection of marketing and innovation, and he has published several papers on the topic. He is also a member of the American Marketing Association and the Academy of Marketing Science.

Publications

Exploring the Influence of Emotional Branding on Customer Loyalty

Journal of Marketing

2023

The Effects of Digital Advertising on Consumer Behavior

International Journal of Market Research

2022

Social Media Marketing Strategies and Their Impact on Brand Performance

Journal of Advertising

2021

The Role of Customer Relationship Management in Business-to-Business Marketing

Marketing Intelligence & Planning

2020

Understanding the Impact of Influencer Marketing on Brand Awareness

Journal of Business Research

2019

Analyzing the Effect of Ambient Advertising on Consumer Purchase Intentions

International Journal of Advertising

2018

Education

University of California, Los Angeles

M.A., Marketing / January, 2012

University of California, Los Angeles

Ph.D, Marketing / March, 2018

Experience

New York University

Department Chair of Marketing / February, 2018 — Present

Join Dr. Martin on NotedSource!

Join Now

At NotedSource, we believe that professors, post-docs, scientists and other researchers have deep, untapped knowledge and expertise that can be leveraged to drive innovation within companies. NotedSource is committed to bridging the gap between academia and industry by providing a platform for collaboration with industry and networking with other researchers.

For industry, NotedSource identifies the right academic experts in 24 hours to help organizations build and grow. With a platform of thousands of knowledgeable PhDs, scientists, and industry experts, NotedSource makes connecting and collaborating easy.

For academic researchers such as professors, post-docs, and Ph.D.s, NotedSource provides tools to discover and connect to your colleagues with messaging and news feeds, in addition to the opportunity to be paid for your collaboration with vetted partners.