Work with Jennifer Aaker | NotedSource
Jennifer Aaker is a marketing professor at Stanford
Graduate School of Business and the author of several
books on the topic, including The Dragonfly Effect: Quick,
Effective, and Powerful Ways to Use Social Media to Drive
Social Change. She has also conducted research on the
psychology of happiness and self-regulation.
https://cv.notedsource.io/me/47LX1KQL
Jennifer Aaker
General Atlantic Professor, Stanford University
Research Expertise
The psychology of time
money
and happiness
Marketing
Economics and Econometrics
Business and International Management
Anthropology
Sociology and Political Science
Social Psychology
Applied Psychology
Cultural Studies
Clinical Psychology
Organizational Behavior and Human Resource
Management
Strategy and Management
Information Systems
Pharmacology (medical)
Cancer Research
Genetics
Molecular Biology
Molecular Medicine
Health Policy
Accounting
Political Science and International Relations
About
Jennifer Aaker is a marketing professor at
Stanford Graduate School of Business and the
author of several books on the topic,
including The Dragonfly Effect: Quick,
Effective, and Powerful Ways to Use Social
Media to Drive Social Change. She has also
conducted research on the psychology of
happiness and self-regulation.
Legacy Map
Full ViewPublications
Dimensions of Brand Personality
Journal of Marketing Research
1997
When Good Brands Do Bad
Journal of Consumer Research
2004
The Malleable Self: The Role of
Self-Expression in Persuasion
Journal of Marketing Research
1999
Bringing the Frame Into Focus: The
Influence of Regulatory Fit on Processing
Fluency and Persuasion.
Journal of Personality and Social
Psychology
2004
Consumption symbols as carriers of
culture: A study of Japanese and Spanish
brand personality constucts.
Journal of Personality and Social
Psychology
2001
“I” Seek Pleasures and “We” Avoid Pains:
The Role of Self-Regulatory Goals in
Information Processing and Persuasion
Journal of Consumer Research
2001
The pleasures and pains of distinct
self-construals: The role of
interdependence in regulatory focus.
Journal of Personality and Social
Psychology
2000
Some key differences between a happy life
and a meaningful life
The Journal of Positive
Psychology
2013
Nonprofits Are Seen as Warm and
For-Profits as Competent: Firm Stereotypes
Matter
Journal of Consumer Research
2010
Empathy Versus Pride: the Influence of
Emotional Appeals Across Cultures
Journal of Consumer Research
1998
The Effect of Cultural Orientation on
Persuasion
Journal of Consumer Research
1997
Brand Personality Scale
PsycTESTS Dataset
1997
Awe Expands People’s Perception of Time,
Alters Decision Making, and Enhances
Well-Being
Psychological Science
2012
Can Mixed Emotions Peacefully Coexist?
Journal of Consumer Research
2002
The Happiness of Giving: The Time-Ask
Effect
Journal of Consumer Research
2008
Understanding Regulatory Fit
Journal of Marketing Research
2006
Nontarget Markets and Viewer
Distinctiveness: The Impact of Target
Marketing on Advertising Attitudes
Journal of Consumer Psychology
2000
Accessibility Or Diagnosticity?
Disentangling the Influence of Culture on
Persuasion Processes and Attitudes
Journal of Consumer Research
2000
Cultivating admiration in brands: Warmth,
competence, and landing in the “golden
quadrant”
Journal of Consumer Psychology
2012
How Happiness Affects Choice
Journal of Consumer Research
2012
Two Roads to Updating Brand Personality
Impressions: Trait versus Evaluative
Inferencing
Journal of Marketing Research
2005
“The Time vs. Money Effect”: Shifting
Product Attitudes and Decisions through
Personal Connection
Journal of Consumer Research
2009
Culture-Dependent Assimilation and
Differentiation of the Self
Journal of Cross-Cultural
Psychology
2001
The Dragonfly Effect: Quick, Effective,
and Powerful Ways to Use Social Media to
Drive Social Change: Book Review
The Foundation Review
2011
Recalling Mixed Emotions: Figure 1
Journal of Consumer Research
2008
Time Will Tell: The Distant Appeal of
Promotion and Imminent Appeal of
Prevention: Table 1
Journal of Consumer Research
2008
The Shifting Meaning of Happiness
Social Psychological and Personality
Science
2010
When Does Culture Matter? Effects of
Personal Knowledge on the Correction of
Culture-Based Judgments
Journal of Marketing Research
2006
Why do people give? The role of identity
in giving
Journal of Consumer Psychology
2009
If money does not make you happy, consider
time
Journal of Consumer Psychology
2011
Additivity Versus Attenuation: The Role of
Culture in the Resolution of Information
Incongruity
Journal of Consumer Psychology
2000
Getting Emotional About Health
Journal of Marketing Research
2007
Do you look to the future or focus on
today? The impact of life experience on
intertemporal decisions
Organizational Behavior and Human
Decision Processes
2007
Dimensionen der Markenpersönlichkeit
Moderne Markenführung
2000
Off-Target? Changing Cognitive-Based
Attitudes
Journal of Consumer Psychology
2002
Pressed for Time? Goal Conflict Shapes how
Time is Perceived, Spent, and Valued
Journal of Marketing Research
2015
Dimensionen der Markenpersönlichkeit
Moderne Markenführung
2005
Money in the Bank: Feeling Powerful
Increases Saving
Journal of Consumer Research
2014
The effect of conspecific attraction on
metapopulation dynamics
Metapopulation Dynamics: Empirical and
Theoretical Investigations
1991
What are Your Signature Stories?
California Management Review
2016
Psychological and Pharmacological
Treatments for Adults With Posttraumatic
Stress Disorder: A Systematic Review
Update
Unknown Venue
2018
Bridging the Culture Chasm: Ensuring that
Consumers are Healthy, Wealthy, and Wise
Journal of Public Policy &
Marketing
2006
Getting the most out of giving: Concretely
framing a prosocial goal maximizes
happiness
Journal of Experimental Social
Psychology
2014
It's not going to be that fun: negative
experiences can add meaning to life
Current Opinion in Psychology
2019
Screening for Cardiovascular Disease Risk
With Resting or Exercise
Electrocardiography
JAMA
2018
Delineating Culture
Journal of Consumer Psychology
2006
The Rise of Information Systems at the
Graduate School of Management, UCLA
Communications of the Association for
Information Systems
2016
Rethinking time: Implications for
well-being
Consumer Psychology Review
2017
Cultivating Optimism: How to Frame Your
Future during a Health Challenge
Journal of Consumer Research
2017
CBS News/New York Times New York City
Poll, August #1, 2012
ICPSR Data Holdings
2013
Making Time Matter: A Review of Research
on Time and Meaning
Journal of Consumer Psychology
2019
What can health psychology teach students
about medicine, meaning, and the healer's
power?
PsycEXTRA Dataset
2011
Getting Emotional About Health
SSRN Electronic Journal
2006
It’s the journey, not the destination: How
metaphor drives growth after goal
attainment.
Journal of Personality and Social
Psychology
2019
How Happiness Affects Choice
SSRN Electronic Journal
2011
Squeezed: Coping with Constraint through
Efficiency and Prioritization
Journal of Consumer Research
2015
The Effect of Cultural Orientation on
Persuasion
SSRN Electronic Journal
2000
Psychology Giving, for Fall 2009
PsycEXTRA Dataset
2009
Wireless Success Story - Industrial
Technologies Program (ITP)
Unknown Venue
2010
Consulting Role of Internal Auditors:
Exploratory Evidence from Malaysia
Journal of Business and
Management
2016
Reminders of money cause people to focus
on dissimilarities and behave in contrast
to situational cues
PsycEXTRA Dataset
2012
Samuel S. Franklin: The Psychology of
Happiness; a Good Human Life
Journal of Happiness Studies
2010
Financial resources impact the
relationship between meaning and
happiness.
Emotion
2023
Transformation of Resources to Reserves:
Next Generation Heavy-Oil Recovery
Techniques
Unknown Venue
2007
SPECIAL SYMPOSIUM LECTURE: SIR HANS L.
KORNBERG
Advances in Enzyme Regulation
2002
Empathy versus Price: The Influence of
Emotional Appeals Across Cultures
SSRN Electronic Journal
1998
Leave Them Smiling: How Small Goals Create
More Happiness than Large Goals
PsycEXTRA Dataset
2013
Tell-Me-A-Story
Encyclopedia of Cross-Cultural School
Psychology
2010
Should it be about them or me? Emotional
underpinnings of the persuasiveness of
health messages
PsycEXTRA Dataset
2004
Some Key Differences between a Happy Life
and a Meaningful Life
SSRN Electronic Journal
2012
A Monte Carlo Study of Growth Regressions
Unknown Venue
2004
The U.S. Gun Culture Seen Through the Lens
of Consumer Culture Theory:
Self-Sufficiency, Safety, and Privacy
Research in Consumer Behavior
2013
An examination of humor and endorser
effects on consumers' responses to
direct‐to‐consumer advertising
International Journal of Pharmaceutical
and Healthcare Marketing
2012
Second Mover Advantage and Entry Timing
The Journal of Industrial
Economics
2012
The Impact of Payment Frequency on
Subjective Wealth Perceptions and
Discretionary Spending
SSRN Electronic Journal
2020
How Happiness Impacts Choice
SSRN Electronic Journal
2011
Why People (Dis)like the Public Service:
Citizen Perception of the Public Service
and the NPM Doctrine
Politics & Policy
2011
How the experience of happiness shifts
across the life course
PsycEXTRA Dataset
2011
Controlling the Information Flow: Effects
on Consumers' Decision Making and
Preferences
Journal of Consumer Research
2000
Education
Stanford University
PhD, Marketing, minor in Psychology / 1996
Stanford, California, United States
of America
University of California, Berkeley
BA, Psychology / 1989
Berkeley, California, United States
of America
Experience
Stanford Graduate School of Business
General Atlantic Professor / 2005 — Present
Links & Social Media
Join Jennifer on NotedSource!
Join Now
At NotedSource, we believe that professors, post-docs, scientists and other researchers have deep, untapped knowledge and expertise that can be leveraged to drive innovation within companies. NotedSource is committed to bridging the gap between academia and industry by providing a platform for collaboration with industry and networking with other researchers.
For industry, NotedSource identifies the right academic experts in 24 hours to help organizations build and grow. With a platform of thousands of knowledgeable PhDs, scientists, and industry experts, NotedSource makes connecting and collaborating easy.
For academic researchers such as professors, post-docs, and Ph.D.s, NotedSource provides tools to discover and connect to your colleagues with messaging and news feeds, in addition to the opportunity to be paid for your collaboration with vetted partners.
Expert Institutions
Proudly trusted by
