Jennifer Aaker
General Atlantic Professor, Stanford University
Research Expertise
About
Publications
Dimensions of Brand Personality
Journal of Marketing Research / Aug 01, 1997
Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347–356. https://doi.org/10.1177/002224379703400304
When Good Brands Do Bad
Journal of Consumer Research / Jun 01, 2004
Aaker, J., Fournier, S., & Brasel, S. A. (2004). When Good Brands Do Bad. Journal of Consumer Research, 31(1), 1–16. https://doi.org/10.1086/383419
The Malleable Self: The Role of Self-Expression in Persuasion
Journal of Marketing Research / Feb 01, 1999
Aaker, J. L. (1999). The Malleable Self: The Role of Self-Expression in Persuasion. Journal of Marketing Research, 36(1), 45–57. https://doi.org/10.1177/002224379903600104
Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.
Journal of Personality and Social Psychology / Feb 01, 2004
Lee, A. Y., & Aaker, J. L. (2004). Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. Journal of Personality and Social Psychology, 86(2), 205–218. https://doi.org/10.1037/0022-3514.86.2.205
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
Journal of Personality and Social Psychology / Jan 01, 2001
Aaker, J. L., Benet-Martínez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of Personality and Social Psychology, 81(3), 492–508. https://doi.org/10.1037/0022-3514.81.3.492
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Journal of Consumer Research / Jun 01, 2001
Aaker, J. L., & Lee, A. Y. (2001). “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion. Journal of Consumer Research, 28(1), 33–49. https://doi.org/10.1086/321946
The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.
Journal of Personality and Social Psychology / Jan 01, 2000
Lee, A. Y., Aaker, J. L., & Gardner, W. L. (2000). The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus. Journal of Personality and Social Psychology, 78(6), 1122–1134. https://doi.org/10.1037/0022-3514.78.6.1122
Some key differences between a happy life and a meaningful life
The Journal of Positive Psychology / Nov 01, 2013
Baumeister, R. F., Vohs, K. D., Aaker, J. L., & Garbinsky, E. N. (2013). Some key differences between a happy life and a meaningful life. The Journal of Positive Psychology, 8(6), 505–516. https://doi.org/10.1080/17439760.2013.830764
Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
Journal of Consumer Research / Aug 01, 2010
Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter. Journal of Consumer Research, 37(2), 224–237. https://doi.org/10.1086/651566
Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures
Journal of Consumer Research / Dec 01, 1998
Aaker, J. L., & Williams, P. (1998). Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures. Journal of Consumer Research, 25(3), 241–261. https://doi.org/10.1086/209537
The Effect of Cultural Orientation on Persuasion
Journal of Consumer Research / Dec 01, 1997
Aaker, J. L., & Maheswaran, D. (1997). The Effect of Cultural Orientation on Persuasion. Journal of Consumer Research, 24(3), 315–328. https://doi.org/10.1086/209513
Brand Personality Scale
PsycTESTS Dataset / Jan 01, 1997
Aaker, J. (1997). Brand Personality Scale. PsycTESTS Dataset. https://doi.org/10.1037/t51177-000
Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being
Psychological Science / Aug 10, 2012
Rudd, M., Vohs, K. D., & Aaker, J. (2012). Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being. Psychological Science, 23(10), 1130–1136. https://doi.org/10.1177/0956797612438731
Can Mixed Emotions Peacefully Coexist?
Journal of Consumer Research / Mar 01, 2002
Williams, P., & Aaker, J. L. (2002). Can Mixed Emotions Peacefully Coexist? Journal of Consumer Research, 28(4), 636–649. https://doi.org/10.1086/338206
The Happiness of Giving: The Time-Ask Effect
Journal of Consumer Research / Oct 01, 2008
Liu, W., & Aaker, J. (2008). The Happiness of Giving: The Time-Ask Effect. Journal of Consumer Research, 35(3), 543–557. https://doi.org/10.1086/588699
Understanding Regulatory Fit
Journal of Marketing Research / Feb 01, 2006
Aaker, J. L., & Lee, A. Y. (2006). Understanding Regulatory Fit. Journal of Marketing Research, 43(1), 15–19. https://doi.org/10.1509/jmkr.43.1.15
Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
Journal of Consumer Psychology / Jul 01, 2000
Aaker, J. L., Brumbaugh, A. M., & Grier, S. A. (2000). Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes. Journal of Consumer Psychology, 9(3), 127–140. https://doi.org/10.1207/15327660051044105
Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
Journal of Consumer Research / Mar 01, 2000
Aaker, J. L. (2000). Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes. Journal of Consumer Research, 26(4), 340–357. https://doi.org/10.1086/209567
Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”
Journal of Consumer Psychology / Mar 03, 2012
Aaker, J. L., Garbinsky, E. N., & Vohs, K. D. (2012). Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant.” Journal of Consumer Psychology, 22(2), 191–194. Portico. https://doi.org/10.1016/j.jcps.2011.11.012
How Happiness Affects Choice
Journal of Consumer Research / Aug 01, 2012
Mogilner, C., Aaker, J., & Kamvar, S. D. (2012). How Happiness Affects Choice. Journal of Consumer Research, 39(2), 429–443. https://doi.org/10.1086/663774
Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing
Journal of Marketing Research / Nov 01, 2005
Johar, G. V., Sengupta, J., & Aaker, J. L. (2005). Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing. Journal of Marketing Research, 42(4), 458–469. https://doi.org/10.1509/jmkr.2005.42.4.458
“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection
Journal of Consumer Research / Aug 01, 2009
Mogilner, C., & Aaker, J. (2009). “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection. Journal of Consumer Research, 36(2), 277–291. https://doi.org/10.1086/597161
Culture-Dependent Assimilation and Differentiation of the Self
Journal of Cross-Cultural Psychology / Sep 01, 2001
Aaker, J., & Schmitt, B. (2001). Culture-Dependent Assimilation and Differentiation of the Self. Journal of Cross-Cultural Psychology, 32(5), 561–576. https://doi.org/10.1177/0022022101032005003
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change: Book Review
The Foundation Review / Jan 01, 2011
Guevara, S. (2011). The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change: Book Review. The Foundation Review, 3(3). https://doi.org/10.9707/1944-5660.1059
Recalling Mixed Emotions: Figure 1
Journal of Consumer Research / Aug 01, 2008
Aaker, J., Drolet, A., & Griffin, D. (2008). Recalling Mixed Emotions: Figure 1. Journal of Consumer Research, 35(2), 268–278. https://doi.org/10.1086/588570
Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1
Journal of Consumer Research / Feb 01, 2008
Mogilner, C., Aaker, J. L., & Pennington, G. L. (2008). Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1. Journal of Consumer Research, 34(5), 670–681. https://doi.org/10.1086/521901
The Shifting Meaning of Happiness
Social Psychological and Personality Science / Dec 20, 2010
Mogilner, C., Kamvar, S. D., & Aaker, J. (2010). The Shifting Meaning of Happiness. Social Psychological and Personality Science, 2(4), 395–402. https://doi.org/10.1177/1948550610393987
When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
Journal of Marketing Research / Aug 01, 2006
Briley, D. A., & Aaker, J. L. (2006). When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments. Journal of Marketing Research, 43(3), 395–408. https://doi.org/10.1509/jmkr.43.3.395
Why do people give? The role of identity in giving
Journal of Consumer Psychology / Jun 26, 2009
Aaker, J. L., & Akutsu, S. (2009). Why do people give? The role of identity in giving. Journal of Consumer Psychology, 19(3), 267–270. Portico. https://doi.org/10.1016/j.jcps.2009.05.010
If money does not make you happy, consider time
Journal of Consumer Psychology / Mar 15, 2011
Aaker, J. L., Rudd, M., & Mogilner, C. (2011). If money does not make you happy, consider time. Journal of Consumer Psychology, 21(2), 126–130. Portico. https://doi.org/10.1016/j.jcps.2011.01.004
Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity
Journal of Consumer Psychology / Apr 01, 2000
Aaker, J. L., & Sengupta, J. (2000). Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. Journal of Consumer Psychology, 9(2), 67–82. https://doi.org/10.1207/15327660051044169
Getting Emotional About Health
Journal of Marketing Research / Feb 01, 2007
Agrawal, N., Menon, G., & Aaker, J. L. (2007). Getting Emotional About Health. Journal of Marketing Research, 44(1), 100–113. https://doi.org/10.1509/jmkr.44.1.100
Do you look to the future or focus on today? The impact of life experience on intertemporal decisions
Organizational Behavior and Human Decision Processes / Mar 01, 2007
Liu, W., & Aaker, J. (2007). Do you look to the future or focus on today? The impact of life experience on intertemporal decisions. Organizational Behavior and Human Decision Processes, 102(2), 212–225. https://doi.org/10.1016/j.obhdp.2006.02.004
Dimensionen der Markenpersönlichkeit
Moderne Markenführung / Jan 01, 2000
Aaker, J. L. (2000). Dimensionen der Markenpersönlichkeit. Moderne Markenführung, 91–102. https://doi.org/10.1007/978-3-322-87145-9_3
Off-Target? Changing Cognitive-Based Attitudes
Journal of Consumer Psychology / Jan 01, 2002
Drolet, A., & Aaker, J. (2002). Off-Target? Changing Cognitive-Based Attitudes. Journal of Consumer Psychology, 12(1), 59–68. https://doi.org/10.1207/153276602753338270
Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued
Journal of Marketing Research / Jun 01, 2015
Etkin, J., Evangelidis, I., & Aaker, J. (2015). Pressed for Time? Goal Conflict Shapes how Time is Perceived, Spent, and Valued. Journal of Marketing Research, 52(3), 394–406. https://doi.org/10.1509/jmr.14.0130
Dimensionen der Markenpersönlichkeit
Moderne Markenführung / Jan 01, 2005
Aaker, J. L. (2005). Dimensionen der Markenpersönlichkeit. Moderne Markenführung, 165–176. https://doi.org/10.1007/978-3-8349-4541-9_6
Money in the Bank: Feeling Powerful Increases Saving
Journal of Consumer Research / Oct 01, 2014
Garbinsky, E. N., Klesse, A.-K., & Aaker, J. (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 41(3), 610–623. https://doi.org/10.1086/676965
The effect of conspecific attraction on metapopulation dynamics
Metapopulation Dynamics: Empirical and Theoretical Investigations / Jan 01, 1991
RAY, C., GILPIN, M., & SMITH, A. T. (1991). The effect of conspecific attraction on metapopulation dynamics. Metapopulation Dynamics: Empirical and Theoretical Investigations, 123–134. https://doi.org/10.1016/b978-0-12-284120-0.50011-5
What are Your Signature Stories?
California Management Review / May 01, 2016
Aaker, D., & Aaker, J. L. (2016). What are Your Signature Stories? California Management Review, 58(3), 49–65. https://doi.org/10.1525/cmr.2016.58.3.49
Psychological and Pharmacological Treatments for Adults With Posttraumatic Stress Disorder: A Systematic Review Update
May 17, 2018
Forman-Hoffman, V., Cook Middleton, J., Feltner, C., Gaynes, B. N., Palmieri Weber, R., Bann, C., Viswanathan, M., Lohr, K. N., Baker, C., & Green, J. (2018). Psychological and Pharmacological Treatments for Adults With Posttraumatic Stress Disorder: A Systematic Review Update. https://doi.org/10.23970/ahrqepccer207
Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise
Journal of Public Policy & Marketing / Apr 01, 2006
Briley, D. A., & Aaker, J. L. (2006). Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise. Journal of Public Policy & Marketing, 25(1), 53–66. https://doi.org/10.1509/jppm.25.1.53
Getting the most out of giving: Concretely framing a prosocial goal maximizes happiness
Journal of Experimental Social Psychology / Sep 01, 2014
Rudd, M., Aaker, J., & Norton, M. I. (2014). Getting the most out of giving: Concretely framing a prosocial goal maximizes happiness. Journal of Experimental Social Psychology, 54, 11–24. https://doi.org/10.1016/j.jesp.2014.04.002
It's not going to be that fun: negative experiences can add meaning to life
Current Opinion in Psychology / Apr 01, 2019
Vohs, K. D., Aaker, J. L., & Catapano, R. (2019). It’s not going to be that fun: negative experiences can add meaning to life. Current Opinion in Psychology, 26, 11–14. https://doi.org/10.1016/j.copsyc.2018.04.014
Screening for Cardiovascular Disease Risk With Resting or Exercise Electrocardiography
JAMA / Jun 12, 2018
Jonas, D. E., Reddy, S., Middleton, J. C., Barclay, C., Green, J., Baker, C., & Asher, G. N. (2018). Screening for Cardiovascular Disease Risk With Resting or Exercise Electrocardiography. JAMA, 319(22), 2315. https://doi.org/10.1001/jama.2018.6897
Delineating Culture
Journal of Consumer Psychology / Jan 01, 2006
Aaker, J. L. (2006). Delineating Culture. Journal of Consumer Psychology, 16(4), 343–347. https://doi.org/10.1207/s15327663jcp1604_4
The Rise of Information Systems at the Graduate School of Management, UCLA
Communications of the Association for Information Systems / Jan 01, 2016
Swanson, E. B. (2016). The Rise of Information Systems at the Graduate School of Management, UCLA. Communications of the Association for Information Systems, 38, 670–677. https://doi.org/10.17705/1cais.03832
Rethinking time: Implications for well-being
Consumer Psychology Review / Dec 25, 2017
Mogilner, C., Hershfield, H. E., & Aaker, J. (2017). Rethinking time: Implications for well-being. Consumer Psychology Review, 1(1), 41–53. Portico. https://doi.org/10.1002/arcp.1003
Cultivating Optimism: How to Frame Your Future during a Health Challenge
Journal of Consumer Research / Jun 21, 2017
Briley, D. A., Rudd, M., & Aaker, J. (2017). Cultivating Optimism: How to Frame Your Future during a Health Challenge. Journal of Consumer Research, 44(4), 895–915. https://doi.org/10.1093/jcr/ucx075
CBS News/New York Times New York City Poll, August #1, 2012
ICPSR Data Holdings / May 24, 2013
(2013). CBS News/New York Times New York City Poll, August #1, 2012. ICPSR Data Holdings. https://doi.org/10.3886/icpsr34633.v1
Making Time Matter: A Review of Research on Time and Meaning
Journal of Consumer Psychology / Feb 02, 2019
Rudd, M., Catapano, R., & Aaker, J. (2019). Making Time Matter: A Review of Research on Time and Meaning. Journal of Consumer Psychology, 29(4), 680–702. Portico. https://doi.org/10.1002/jcpy.1087
What can health psychology teach students about medicine, meaning, and the healer's power?
PsycEXTRA Dataset / Jan 01, 2011
Straub, R. (2011). What can health psychology teach students about medicine, meaning, and the healer’s power? PsycEXTRA Dataset. https://doi.org/10.1037/e669392012-024
Getting Emotional About Health
SSRN Electronic Journal / Jan 01, 2006
Menon, G., Agrawal, N., & Aaker, J. L. (2006). Getting Emotional About Health. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.935142
It’s the journey, not the destination: How metaphor drives growth after goal attainment.
Journal of Personality and Social Psychology / Oct 01, 2019
Huang, S.-C., & Aaker, J. (2019). It’s the journey, not the destination: How metaphor drives growth after goal attainment. Journal of Personality and Social Psychology, 117(4), 697–720. https://doi.org/10.1037/pspa0000164
How Happiness Affects Choice
SSRN Electronic Journal / Jan 01, 2011
Mogilner, C., Aaker, J. L., & Kamvar, S. (2011). How Happiness Affects Choice. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1952193
Squeezed: Coping with Constraint through Efficiency and Prioritization
Journal of Consumer Research / Feb 01, 2015
Fernbach, P. M., Kan, C., & Lynch, J. G. (2015). Squeezed: Coping with Constraint through Efficiency and Prioritization. Journal of Consumer Research, 41(5), 1204–1227. https://doi.org/10.1086/679118
The Effect of Cultural Orientation on Persuasion
SSRN Electronic Journal / Jan 01, 2000
Maheswaran, D., & Aaker, J. L. (2000). The Effect of Cultural Orientation on Persuasion. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.945457
Psychology Giving, for Fall 2009
PsycEXTRA Dataset / Jan 01, 2009
Psychology Giving, for Fall 2009. (2009). PsycEXTRA Dataset. https://doi.org/10.1037/e506582011-001
Wireless Success Story - Industrial Technologies Program (ITP)
May 01, 2010
none,. (2010). Wireless Success Story - Industrial Technologies Program (ITP). https://doi.org/10.2172/1218803
Consulting Role of Internal Auditors: Exploratory Evidence from Malaysia
Journal of Business and Management / Sep 28, 2016
Shahimi, S., Mahzan, N. D., & Zulkifli, N. (2016). Consulting Role of Internal Auditors: Exploratory Evidence from Malaysia. Journal of Business and Management, 5(2), 22–40. https://doi.org/10.12735/jbm.v5n2p22
Reminders of money cause people to focus on dissimilarities and behave in contrast to situational cues
PsycEXTRA Dataset / Jan 01, 2012
Vohs, K. D., Liu, J. (Elke), & Smeesters, D. (2012). Reminders of money cause people to focus on dissimilarities and behave in contrast to situational cues. PsycEXTRA Dataset. https://doi.org/10.1037/e549982013-030
Samuel S. Franklin: The Psychology of Happiness; a Good Human Life
Journal of Happiness Studies / Mar 20, 2010
Bergsma, A. (2010). Samuel S. Franklin: The Psychology of Happiness; a Good Human Life. Journal of Happiness Studies, 11(5), 659–661. https://doi.org/10.1007/s10902-010-9193-y
Financial resources impact the relationship between meaning and happiness.
Emotion / Mar 01, 2023
Catapano, R., Quoidbach, J., Mogilner, C., & Aaker, J. L. (2023). Financial resources impact the relationship between meaning and happiness. Emotion, 23(2), 504–511. https://doi.org/10.1037/emo0001090
Transformation of Resources to Reserves: Next Generation Heavy-Oil Recovery Techniques
Sep 30, 2007
(2007). Transformation of Resources to Reserves: Next Generation Heavy-Oil Recovery Techniques. https://doi.org/10.2172/927775
SPECIAL SYMPOSIUM LECTURE: SIR HANS L. KORNBERG
Advances in Enzyme Regulation / Jan 01, 2002
SPECIAL SYMPOSIUM LECTURE: SIR HANS L. KORNBERG. (2002). Advances in Enzyme Regulation, 42, EX17. https://doi.org/10.1016/s0065-2571(01)00055-3
Empathy versus Price: The Influence of Emotional Appeals Across Cultures
SSRN Electronic Journal / Jan 01, 1998
Williams, P., & Aaker, J. L. (1998). Empathy versus Price: The Influence of Emotional Appeals Across Cultures. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.945435
Leave Them Smiling: How Small Goals Create More Happiness than Large Goals
PsycEXTRA Dataset / Jan 01, 2013
Rudd, M., Aaker, J., & Norton, M. (2013). Leave Them Smiling: How Small Goals Create More Happiness than Large Goals. PsycEXTRA Dataset. https://doi.org/10.1037/e570052013-005
Tell-Me-A-Story
Encyclopedia of Cross-Cultural School Psychology / Jan 01, 2010
Tell-Me-A-Story. (2010). Encyclopedia of Cross-Cultural School Psychology, 980–980. https://doi.org/10.1007/978-0-387-71799-9_423
Should it be about them or me? Emotional underpinnings of the persuasiveness of health messages
PsycEXTRA Dataset / Jan 01, 2004
Agarwal, N., Aaker, J., & Menon, G. (2004). Should it be about them or me? Emotional underpinnings of the persuasiveness of health messages. PsycEXTRA Dataset. https://doi.org/10.1037/e621312012-078
Some Key Differences between a Happy Life and a Meaningful Life
SSRN Electronic Journal / Jan 01, 2012
Baumeister, R., Vohs, K., Aaker, J. L., & Garbinsky, E. N. (2012). Some Key Differences between a Happy Life and a Meaningful Life. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2168436
A Monte Carlo Study of Growth Regressions
Jan 01, 2004
Hauk, W., & Wacziarg, R. (2004). A Monte Carlo Study of Growth Regressions. https://doi.org/10.3386/t0296
The U.S. Gun Culture Seen Through the Lens of Consumer Culture Theory: Self-Sufficiency, Safety, and Privacy
Research in Consumer Behavior / Dec 06, 2013
Littlefield, J. (2013). The U.S. Gun Culture Seen Through the Lens of Consumer Culture Theory: Self-Sufficiency, Safety, and Privacy. Consumer Culture Theory, 25–40. https://doi.org/10.1108/s0885-2111(2013)0000015002
An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising
International Journal of Pharmaceutical and Healthcare Marketing / Mar 30, 2012
Limbu, Y. B., Huhmann, B. A., & Peterson, R. T. (2012). An examination of humor and endorser effects on consumers’ responses to direct‐to‐consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing, 6(1), 23–38. https://doi.org/10.1108/17506121211216888
Second Mover Advantage and Entry Timing
The Journal of Industrial Economics / Sep 01, 2012
Tran, V. D., Sibley, D. S., & Wilkie, S. (2012). Second Mover Advantage and Entry Timing. The Journal of Industrial Economics, 60(3), 517–535. https://doi.org/10.1111/j.1467-6451.2012.00490.x
The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending
SSRN Electronic Journal / Jan 01, 2020
De La Rosa, W., & Tully, S. (2020). The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3658727
How Happiness Impacts Choice
SSRN Electronic Journal / Jan 01, 2011
Mogilner, C., Aaker, J. L., & Kamvar, S. (2011). How Happiness Impacts Choice. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1905650
Why People (Dis)like the Public Service: Citizen Perception of the Public Service and the NPM Doctrine
Politics & Policy / Dec 01, 2011
ARIELY, G. (2011). Why People (Dis)like the Public Service: Citizen Perception of the Public Service and the NPM Doctrine. Politics & Policy, 39(6), 997–1019. https://doi.org/10.1111/j.1747-1346.2011.00329.x
How the experience of happiness shifts across the life course
PsycEXTRA Dataset / Jan 01, 2011
Mogilner, C., Kamvar, S., & Aaker, J. (2011). How the experience of happiness shifts across the life course. PsycEXTRA Dataset. https://doi.org/10.1037/e620972012-069
Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences
Journal of Consumer Research / Sep 01, 2000
Ariely, D. (2000). Controlling the Information Flow: Effects on Consumers’ Decision Making and Preferences. Journal of Consumer Research, 27(2), 233–248. https://doi.org/10.1086/314322
Education
Stanford University
PhD, Marketing, minor in Psychology / 1996
University of California, Berkeley
BA, Psychology / 1989
Experience
Stanford Graduate School of Business
General Atlantic Professor / 2005 — Present
Links & Social Media
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