**ESG / Sustainability & Business Content Manager, Writer** ## Engaging audiences with creative storytelling and high impact digital experiences Experienced content strategist who works closely with clients and experts to uncover compelling insights and deliver stories designed to engage global audiences. A strategic thinker with deep technology and cross-industry expertise. A confident and collaborative interviewer, driven by curiosity to find the “hook”, regardless of the story. Strong researcher adept at demystifying complex topics and increasing mindshare. Track record of delivering data-driven content that is compelling, credible and consumable across a broad range of digital media including websites, interactive media and tools, videos, data dashboards, thought leadership reports and social media. Passionate about applying a diverse skill set to help solve environmental challenges both locally and globally. Interests – green technology, sustainability, corporate social responsibility, ESG, environmental writing, renewables, smart cities, forests, carbon markets, conservation, climate change, decarbonization, climate action, wildlife and biodiversity. | -       **CSR/ Social Responsibility / Citizenship** | -       **Environmental / Conservation Issues** | | ------------------------------------------------ | ------------------------------------------- | | -       **Climate Action / Carbon Credits**
-       **Interactive Content**
-       **Blog Management / Editing**
-       **Research / Science Communications** | -       **In-Depth Reporting / Article Writing**
-       **Social Media / Web Manager**
-       **Technology for Good / Social Impact**
-       **Digital / Editorial Strategy** |

Julie Yamamoto, MS

Sustainability, Climate & Tech Content Strategist | 15+ Years in ESG, B2B Tech, & Environmental Communications | Driving Engagement with Data-Driven Storytelling | ex-IBM

About

**ESG / Sustainability & Business Content Manager, Writer** ## Engaging audiences with creative storytelling and high impact digital experiences Experienced content strategist who works closely with clients and experts to uncover compelling insights and deliver stories designed to engage global audiences. A strategic thinker with deep technology and cross-industry expertise. A confident and collaborative interviewer, driven by curiosity to find the “hook”, regardless of the story. Strong researcher adept at demystifying complex topics and increasing mindshare. Track record of delivering data-driven content that is compelling, credible and consumable across a broad range of digital media including websites, interactive media and tools, videos, data dashboards, thought leadership reports and social media. Passionate about applying a diverse skill set to help solve environmental challenges both locally and globally. Interests – green technology, sustainability, corporate social responsibility, ESG, environmental writing, renewables, smart cities, forests, carbon markets, conservation, climate change, decarbonization, climate action, wildlife and biodiversity. | - **CSR/ Social Responsibility / Citizenship** | - **Environmental / Conservation Issues** | | ------------------------------------------------ | ------------------------------------------- | | - **Climate Action / Carbon Credits** - **Interactive Content** - **Blog Management / Editing** - **Research / Science Communications** | - **In-Depth Reporting / Article Writing** - **Social Media / Web Manager** - **Technology for Good / Social Impact** - **Digital / Editorial Strategy** |

Education

MS, Business Management and Marketing

Nagoya

Oglethorpe University

BA, Business Administration and Japanese Studies

Atlanta, Georgia, United States of America

Experience

Cloverly, EcoTech Storycraft

Senior Manager, ESG and Climate Content, Freelance / February, 2023 — Present

• Define and lead content strategy, brand messaging narratives and editorial calendar across channels including the website and blog, marketing campaigns, email, newsletter, social media, etc. • Manage other marketing initiatives including webinars, partner marketing, website migration, SEO optimization, customer success/ case studies, etc. • Built the resource library of content from the ground-up and increased monthly inbound leads by 200-fold on average.

OneTrust, Bright Funds

Content Marketing Manager (ESG, Carbon Mgmt, Corporate Social Responsibility) / May, 2021 — January, 2023

• Define and lead content strategy, brand messaging narratives and editorial calendar across channels including the website and blog, marketing campaigns, email, newsletter, social media, events, influencer interviews, etc. • Collaborate with global content and product offering teams to achieve joint integrated marketing goals across product-specific and thought leadership pieces. • Develop content assets that increase SEO, brand visibility, thought leadership, and leads such as blogs, infographics, ebooks, videos, influencer interviews, one-pagers, white papers, case studies, web pages, etc.

CXO Communication

Sustainability and Technology Writer / November, 2018 — May, 2021

• Work directly with client to develop content covering a wide variety of topics including their sustainability strategy, renewables, diversity, social impact, smart cities, artificial intelligence, the internet of things, 5G and more. • Ghostwrite blogs and contributed articles for technology executives and experts across multiple regions. • Interview experts and create playbooks on strategic priorities for client’s press and analyst teams. • Edit case studies, sustainability report, video scripts, white papers, solution briefs, messaging architecture, etc.

The Climate Reality Project

Climate Reality Leader / March, 2019 — Present

The Climate Reality Project, Atlanta trained March 2019

Species360, Freelance, IBM

Nonprofit & Corporate Communications Writer / March, 2014 — October, 2018

• Created tech content for a large telecom client that was well-received, covering drones, environmental monitoring, smart cities, and hosted voice communications. • Managed all content marketing, communications, PR, and social media for a nonprofit as a one-person team. Increased social media metrics by 3-9x, improved Google search ranking significantly, and produced an animated video that earned a standing ovation at a global conference. • (IBM) Developed and wrote thought leadership materials, including white papers, infographics, videos, and dashboards, boosting IBM's presence in emerging tech markets. Led the IBM AI for Social Good (Sustainability) project, showcasing AI's role in environmental protection through expert interviews. • (IBM) Led the redesign of several IBM branded channels, tripling digital community traffic, doubling blogger contributions, and significantly increasing engagement on Twitter and blog shares.

IBM Brand System Workforce Enablement

Global Social Brand & Community Manager / November, 2011 — February, 2014

• Pioneered the transition of the alumni program from a website to a social media-based community model, increasing engagement and saving $600k in platform costs. As a result, other branded communities such as IBM HR, the Center for CIO Leadership and IBM Club adopted model for their audiences. • Developed a first-of-a-kind automated email solution, delivering team member registration status for employee values jam to managers and encouraging attendance, doubling overall employee participation.

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