Artem Timoshenko, Ph.D.

Professor at Kellogg School of Management

Chicago, Illinois, United States of America

Research Expertise

Marketing
Management
Innovation
Artificial Intelligence

About

I am a Professor of Marketing at Kellogg School of Management at Northwestern University. My research and consulting focus on the business applications of AI, including innovation, product management, marketing, and sales. Happy to collaborate!

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Publications

Identifying Customer Needs from User-Generated Content
Marketing Science
2019
Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges
Management Science
2020
Product Aesthetic Design: A Machine Learning Augmentation
Marketing Science
2023
Product Choice with Large Assortments: A Scalable Deep-Learning Model
Management Science
2022
Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments
Management Science
2020
Game Changer: Big data in marketing analytics
Nov/Dec 2015
2019
Soul and machine (learning)
Marketing Letters
2020
A Sample Size Calculation for Training and Certifying Targeting Policies
SSRN Electronic Journal
2022
Scaling Human Effort in Idea Screening and Content Evaluation
SSRN Electronic Journal
2020
How do successful scholars get their best research ideas? An exploration
Marketing Letters
2019
Using Past Responders to Target Non-Responders
SSRN Electronic Journal
2017

Education

Massachusetts Institute of Technology

Ph.D., Management Science / May, 2019

Cambridge, Massachusetts, United States of America

Experience

Kellogg School of Management

Professor / June, 2019 — Present

My research focuses on the business applications of AI, incl. product development, marketing, and operations. I also teach on the topics of marketing and innovation at the MBA and PhD programs.

Links & Social Media

University Website

Personal Website

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