Jason Booms, M.A.

Senior Qualitative Research Leader and Communications Insights Strategist and Lecturer

About

Veteran qualitative researcher and communications strategist with 35 years of experience designing and executing studies that translate audience insights into actionable communications strategies. Expert moderator with over 900 focus groups and 2000+ in-depth interviews conducted across healthcare, education, government, and corporate sectors. Known for bridging research and strategy to guide brand positioning, stakeholder engagement, and reputation management. Trusted advisor to Fortune 500 companies, federal agencies, and nonprofit organizations.

Education

Southern New Hampshire University

M.A. Communication / 2018

Michigan State University James Madison College

B.A. Political Theory / 1994

Experience

Booms Insights

Founder / January, 2025 — December

Founded and lead a boutique market research firm specializing in qualitative insights that drive communications effectiveness and stakeholder alignment. Partner with corporate nonprofit and agency clients to uncover audience motivations and inform messaging strategies.

The Hannon Group

Director of Strategic Communications Research / January, 2018 — December

Lead qualitative and quantitative research engagements for federal and nonprofit clients. - Designed and moderated studies supporting campaigns for AHRQ NAMI and KIPP. - Translated qualitative findings into actionable strategies that improved public health and education communications. - Mentored junior researchers in qualitative best practices and storytelling.

CARMA

Managing Director North America / January, 2016 — December, 2018

Oversaw operations and strategic planning for CARMAs media analysis and primary research units. - Directed insight programs for clients such as Mayo Clinic Accenture Tiffany & Co. and Lockheed Martin. - Established a new primary research division expanding service offerings and client base.

Booms Research & Communications

President / January, 2006 — December, 2018

Founded and operated an independent consultancy providing qualitative research and strategic counsel. - Directed studies for NIH DuPont MIT American Red Cross and Mastercard Foundation. - Delivered actionable insights that informed national public education and branding initiatives.

GfK

Senior Vice President / January, 2015 — December, 2016

Led corporate communications consulting for one of the worlds largest research firms. - Managed global qualitative and quantitative studies for CSL Behring Cineplex DuPont and Freddie Mac.

Edelman StrategyOne

Senior Vice President / January, 1999 — December, 2006

Built Edelmans Washington D.C. research practice into a high-performing business unit. - Oversaw all qualitative operations and client engagement for major accounts including MPAA GE Nissan Pfizer and AAR. - Partnered with agency leadership to align communications strategy with data-driven insights.

Georgetown University

Adjunct Lecturer / January, 2019 — December

Teach graduate-level communications research in the Master of Professional Studies in Public Relations and Corporate Communications program.

Join Jason on NotedSource!

Join Now

At NotedSource, we believe that professors, post-docs, scientists and other researchers have deep, untapped knowledge and expertise that can be leveraged to drive innovation within companies. NotedSource is committed to bridging the gap between academia and industry by providing a platform for collaboration with industry and networking with other researchers.

For industry, NotedSource identifies the right academic experts in 24 hours to help organizations build and grow. With a platform of thousands of knowledgeable PhDs, scientists, and industry experts, NotedSource makes connecting and collaborating easy.

For academic researchers such as professors, post-docs, and Ph.D.s, NotedSource provides tools to discover and connect to your colleagues with messaging and news feeds, in addition to the opportunity to be paid for your collaboration with vetted partners.