Wesley R. Hartmann

The John G. McCoy-Banc One Corporation Professor of Marketing

Research Expertise

Marketing

Economics and Econometrics

Business and International Management

Management Science and Operations Research

Strategy and Management

Law

Organizational Behavior and Human Resource Management

Pharmacology (medical)

Management of Technology and Innovation

Applied Mathematics

Discrete Mathematics and Combinatorics

Analysis

About

Wesley R. Hartmann is a Professor at the Graduate School of Business at Stanford University. He received his PhD in Economics from the University of California, Los Angeles in 2003, and his MA in Economics from the University of California, Los Angeles in 2001. He also holds a BA in Economics and Political Science from the University of California, Irvine.

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Publications

Modeling social interactions: Identification, empirical methods and policy implications

Marketing Letters

2008

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Marketing Science

2010

Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program

Quantitative Marketing and Economics

2007

Advertising Effects in Presidential Elections

Marketing Science

2013

Internet versus Television Advertising: A Brand-Building Comparison

Journal of Marketing Research

2013

Retail Competition and the Dynamics of Demand for Tied Goods

Marketing Science

2010

Intertemporal effects of consumption and their implications for demand elasticity estimates

Quantitative Marketing and Economics

Advertising competition in presidential elections

Quantitative Marketing and Economics

2016

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design

Marketing Science

2011

Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters

Marketing Science

2009

Information vs. Automation and Implications for Dynamic Pricing

Management Science

2020

Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry

Marketing Letters

2005

Airing Your Dirty Laundry: Vertical Integration, Reputational Capital, and Social Networks

Journal of Law, Economics, and Organization

2009

Information vs Automation and Implications for Dynamic Pricing

SSRN Electronic Journal

2017

The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry

Review of Industrial Organization

2007

Identification Using Border Approaches and IVs

SSRN Electronic Journal

2019

Quality vs. variety: Trading larger screens for more shows in the era of digital cinema

Quantitative Marketing and Economics

2015

Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program

SSRN Electronic Journal

2007

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

SSRN Electronic Journal

2011

Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment

Marketing Science

2006

Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates

SSRN Electronic Journal

2006

A Tale of Two Flaviviruses: West Nile Virus and Zika Virus in Solid Organ Transplantation

OBM Transplantation

2018

Marketing & Experimentation for Social Change: Adapting to Drought in California

SSRN Electronic Journal

2022

Is the World Flat? Country- and Firm-Level Determinants of Law Compliance

Journal of Law, Economics, and Organization

2009

Dynamics of polynomials with disconnected Julia sets

Discrete & Continuous Dynamical Systems - A

2003

Education

University of California, Los Angeles

PhD, Economics / 2003

Los Angeles, California, United States of America

University of California, Los Angeles

MA, Economics / 2001

Los Angeles, California, United States of America

University of California, Irvine

BA, Economics & Political Science / 1996

Irvine, California, United States of America

Experience

Graduate School of Business, Stanford University

Professor

Links & Social Media

Research Web Site

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