Wesley R. Hartmann
The John G. McCoy-Banc One Corporation Professor of Marketing
Research Expertise
About
Publications
Modeling social interactions: Identification, empirical methods and policy implications
Marketing Letters / Jul 26, 2008
Hartmann, W. R., Manchanda, P., Nair, H., Bothner, M., Dodds, P., Godes, D., Hosanagar, K., & Tucker, C. (2008). Modeling social interactions: Identification, empirical methods and policy implications. Marketing Letters, 19(3–4), 287–304. https://doi.org/10.1007/s11002-008-9048-z
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
Marketing Science / Jul 01, 2010
Hartmann, W. R. (2010). Demand Estimation with Social Interactions and the Implications for Targeted Marketing. Marketing Science, 29(4), 585–601. https://doi.org/10.1287/mksc.1100.0559
Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program
Quantitative Marketing and Economics / Dec 05, 2007
Hartmann, W. R., & Viard, V. B. (2007). Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program. Quantitative Marketing and Economics, 6(2), 109–137. https://doi.org/10.1007/s11129-007-9035-3
Advertising Effects in Presidential Elections
Marketing Science / Jan 01, 2013
Gordon, B. R., & Hartmann, W. R. (2013). Advertising Effects in Presidential Elections. Marketing Science, 32(1), 19–35. https://doi.org/10.1287/mksc.1120.0745
Internet versus Television Advertising: A Brand-Building Comparison
Journal of Marketing Research / Oct 01, 2013
Draganska, M., Hartmann, W. R., & Stanglein, G. (2013). Internet versus Television Advertising: A Brand-Building Comparison. Journal of Marketing Research, 51(5), 578–590. https://doi.org/10.1509/jmr.13.0124
Retail Competition and the Dynamics of Demand for Tied Goods
Marketing Science / Mar 01, 2010
Hartmann, W. R., & Nair, H. S. (2010). Retail Competition and the Dynamics of Demand for Tied Goods. Marketing Science, 29(2), 366–386. https://doi.org/10.1287/mksc.1090.0518
Intertemporal effects of consumption and their implications for demand elasticity estimates
Quantitative Marketing and Economics / Oct 27, 2006
Hartmann, W. R. (2006). Intertemporal effects of consumption and their implications for demand elasticity estimates. Quantitative Marketing and Economics, 4(4), 325–349. https://doi.org/10.1007/s11129-006-9012-2
Super Bowl Ads
Marketing Science / Jan 01, 2018
Hartmann, W. R., & Klapper, D. (2018). Super Bowl Ads. Marketing Science, 37(1), 78–96. https://doi.org/10.1287/mksc.2017.1055
Advertising competition in presidential elections
Quantitative Marketing and Economics / Mar 01, 2016
Gordon, B. R., & Hartmann, W. R. (2016). Advertising competition in presidential elections. Quantitative Marketing and Economics, 14(1), 1–40. https://doi.org/10.1007/s11129-016-9165-6
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
Marketing Science / Nov 01, 2011
Hartmann, W., Nair, H. S., & Narayanan, S. (2011). Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Marketing Science, 30(6), 1079–1097. https://doi.org/10.1287/mksc.1110.0670
Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
Marketing Science / Nov 01, 2009
Gil, R., & Hartmann, W. R. (2009). Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters. Marketing Science, 28(6), 1046–1062. https://doi.org/10.1287/mksc.1090.0494
Information vs. Automation and Implications for Dynamic Pricing
Management Science / Jan 01, 2020
Bollinger, B. K., & Hartmann, W. R. (2020). Information vs. Automation and Implications for Dynamic Pricing. Management Science, 66(1), 290–314. https://doi.org/10.1287/mnsc.2018.3225
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry
Marketing Letters / Dec 01, 2005
Dubé, J.-P., Sudhir, K., Ching, A., Crawford, G. S., Draganska, M., Fox, J. T., Hartmann, W., Hitsch, G. J., Viard, V. B., Villas-Boas, M., & Vilcassim, N. (2005). Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry. Marketing Letters, 16(3–4), 209–224. https://doi.org/10.1007/s11002-005-5886-0
Airing Your Dirty Laundry: Vertical Integration, Reputational Capital, and Social Networks
Journal of Law, Economics, and Organization / Sep 25, 2009
Gil, R., & Hartmann, W. R. (2009). Airing Your Dirty Laundry: Vertical Integration, Reputational Capital, and Social Networks. Journal of Law, Economics, and Organization, 27(2), 219–244. https://doi.org/10.1093/jleo/ewp025
Information vs Automation and Implications for Dynamic Pricing
SSRN Electronic Journal / Jan 01, 2017
Bollinger, B. K., & Hartmann, W. R. (2017). Information vs Automation and Implications for Dynamic Pricing. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2543149
The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry
Review of Industrial Organization / Aug 15, 2007
Gil, R., & Hartmann, W. R. (2007). The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry. Review of Industrial Organization, 30(4), 325–347. https://doi.org/10.1007/s11151-007-9139-7
Identification Using Border Approaches and IVs
SSRN Electronic Journal / Jan 01, 2019
Li, X., Hartmann, W. R., & Amano, T. (2019). Identification Using Border Approaches and IVs. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3402187
Quality vs. variety: Trading larger screens for more shows in the era of digital cinema
Quantitative Marketing and Economics / Jun 01, 2015
Rao, A., & Hartmann, W. R. (2015). Quality vs. variety: Trading larger screens for more shows in the era of digital cinema. Quantitative Marketing and Economics, 13(2), 117–134. https://doi.org/10.1007/s11129-015-9156-z
Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program
SSRN Electronic Journal / Jan 01, 2007
Hartmann, W. R., & Viard, V. B. (2007). Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.921877
Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design
SSRN Electronic Journal / Jan 01, 2011
Hartmann, W. R., Nair, H., & Narayanan, S. (2011). Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1525113
Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment
Marketing Science / Nov 01, 2006
Hartmann, W. R. (2006). Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment. Marketing Science, 25(6), 620–621. https://doi.org/10.1287/mksc.1050.0184
Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates
SSRN Electronic Journal / Jan 01, 2006
Hartmann, W. R. (2006). Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.929489
A Tale of Two Flaviviruses: West Nile Virus and Zika Virus in Solid Organ Transplantation
OBM Transplantation / Nov 02, 2018
Robinson, M., Enriquez, K., & Ho, D. (2018). A Tale of Two Flaviviruses: West Nile Virus and Zika Virus in Solid Organ Transplantation. OBM Transplantation, 3(1), 1–1. https://doi.org/10.21926/obm.transplant.1901038
Marketing & Experimentation for Social Change: Adapting to Drought in California
SSRN Electronic Journal / Jan 01, 2022
Brecko, K., & Hartmann, W. R. (2022). Marketing & Experimentation for Social Change: Adapting to Drought in California. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4143753
Is the World Flat? Country- and Firm-Level Determinants of Law Compliance
Journal of Law, Economics, and Organization / Jun 26, 2009
Chong, A., & Gradstein, M. (2009). Is the World Flat? Country- and Firm-Level Determinants of Law Compliance. Journal of Law, Economics, and Organization, 27(2), 272–300. https://doi.org/10.1093/jleo/ewp010
Dynamics of polynomials with disconnected Julia sets
Discrete & Continuous Dynamical Systems - A / Jan 01, 2003
D. Emerson, N. (2003). Dynamics of polynomials with disconnected Julia sets. Discrete & Continuous Dynamical Systems - A, 9(4), 801–834. https://doi.org/10.3934/dcds.2003.9.801
Education
University of California, Los Angeles
PhD, Economics / 2003
University of California, Los Angeles
MA, Economics / 2001
University of California, Irvine
BA, Economics & Political Science / 1996
Experience
Graduate School of Business, Stanford University
Professor
Links & Social Media
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