**Name / Title** Christopher Pawlus — Founder & Principal, Pawlus Design **Headline** Footwear & Product Design Executive · ex-Timberland Global VP / Creative Director · Patented Innovator · Concept-to-Commercial · Fractional & Full-Time **About Me** Christopher Pawlus is a Boston-based footwear and product design executive who takes ideas the full distance — from first concept to factory-ready, commercially proven product. Across nearly three decades he has led design and creative direction for some of the most respected names in the industry, and today he partners directly with the brands, founders, and investors who need that same senior judgment on demand. As former Global VP of Design & Creative Director for footwear and apparel at Timberland — a role he grew into after joining as a designer and rising through every level of the studio — Christopher set product vision across entire global lines and helped translate a heritage icon into modern, culturally resonant collections. He went on to hold executive design leadership at KEEN, and has shaped product for an unusually broad range of brands including Lucchese, Manitobah, Reebok, Rockport, Reef, Black Diamond, Caterpillar, and Alleviate — spanning performance, outdoor, heritage, streetwear, and luxury. What sets his work apart is mastery of both ends of the craft: executive-level creative direction and strategy, paired with genuine hands-on execution — last and outsole development, tech packs, materials, mold-making, and a trusted global factory and sourcing network that turns concepts into production. A named inventor on multiple footwear patents, he brings real innovation, not just taste. **Areas of expertise** Footwear Design · Product Design · Creative Direction · Design Strategy · CMF · Outsole & Tooling Development · Tech Packs · Materials · Mold-Making · Sourcing & Manufacturing · Trend Forecasting · Design Team Leadership **Selected brands** Timberland · KEEN · Lucchese · Manitobah · Reebok · Rockport · Reef · Black Diamond · Caterpillar · Alleviate

Christopher Pawlus

Creative Director & Product Creation Consultant | Footwear, Lifestyle & Head-to-Toe Design | Brand Storytelling Through Innovation and Factory Connections

About

Publications

Wind- Chimney (Integrating the Principles of a Wind-Catcher and a Solar-Chimney to Provide Natural Ventilation)

Unknown Venue

Footwear, leather and imitation leather goods manufacturing machines. Modular shoe repair equipment. Safety requirements

Unknown Venue

Footwear. Test methods for shanks. Longitudinal stiffness

Unknown Venue

Bootless Boot: Reducing Device Boot Latency with Byte Addressable NVRAM

2013 IEEE 10th International Conference on High Performance Computing and Communications & 2013 IEEE International Conference on Embedded and Ubiquitous Computing

2013

Methods of test for footwear and footwear materials. Testing of complete footwear

Unknown Venue

Footwear Upper Materials

Safety and Occupational Footwear

2014

The Effect of Kinesio-tape and Shock Wave Therapy on Plantar Fasciitis

Case Medical Research

2019

Prosecuting a Pending Patent Application

Patent and Trademark Tactics and Practice

1999

Education

University of Michigan

Bachelor of Fine Arts - BFA, Industrial and Product Design / December, 1993

University of Michigan Ross School of Business

Executive Management Course, Emerging Leaders Program / 9999 (anticipated)

Experience

Granite Roots Innovation and Design / www.graniteroots.id

Vice President of Design / April, 2022 — Present

Granite Roots — Innovation + Design www.graniteroots.id A talented product creation and brand-launch partner helping professional athletes and early-stage investors bring footwear brands to market. We work directly and discreetly in a client-first model, providing footwear and product design leadership from early concept and ideation through production-ready CAD, prototyping, and factory-facing technical design support.

PawlusDesign

CEO/ Creative Director / Principal Consultant / January, 2020 — Present

𝘚𝘱𝘦𝘢𝘳𝘩𝘦𝘢𝘥𝘦𝘥 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘢 𝘵𝘰𝘱-𝘵𝘪𝘦𝘳 𝘥𝘦𝘴𝘪𝘨𝘯 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘪𝘯𝘨 𝘧𝘪𝘳𝘮 𝘪𝘯 𝘵𝘩𝘦 𝘎𝘳𝘦𝘢𝘵𝘦𝘳 𝘉𝘰𝘴𝘵𝘰𝘯 𝘈𝘳𝘦𝘢, 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦𝘥 𝘨𝘭𝘰𝘣𝘢𝘭 𝘧𝘰𝘰𝘵𝘸𝘦𝘢𝘳 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘵𝘰 𝘣𝘰𝘵𝘩 𝘨𝘭𝘰𝘣𝘢𝘭𝘭𝘺 𝘳𝘦𝘯𝘰𝘸𝘯𝘦𝘥 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘯𝘥 𝘭𝘰𝘤𝘢𝘭 𝘴𝘵𝘢𝘳𝘵𝘶𝘱𝘴. 𝘌𝘹𝘱𝘦𝘳𝘵 𝘪𝘯 𝘯𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘯𝘨 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘦𝘴𝘪𝘨𝘯, 𝘥𝘦𝘴𝘪𝘨𝘯 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱, 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯, 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴, 𝘢𝘯𝘥 𝘤𝘰𝘮𝘱𝘳𝘦𝘩𝘦𝘯𝘴𝘪𝘷𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘴 𝘢𝘯𝘥 𝘳𝘦𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘴. 𝘙𝘦𝘯𝘰𝘸𝘯𝘦𝘥 𝘧𝘰𝘳 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘶𝘢𝘭 𝘷𝘪𝘴𝘪𝘰𝘯𝘴 𝘪𝘯𝘵𝘰 𝘮𝘢𝘳𝘬𝘦𝘵-𝘳𝘦𝘢𝘥𝘺 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯𝘴.

Creative Director / Principal Consultant / January, 2020 — Present

Manitobah

Design Director Footwear / October, 2021 — April, 2024

𝘚𝘱𝘦𝘢𝘳𝘩𝘦𝘢𝘥𝘦𝘥 𝘧𝘰𝘰𝘵𝘸𝘦𝘢𝘳 𝘥𝘦𝘴𝘪𝘨𝘯 𝘢𝘵 𝘔𝘢𝘯𝘪𝘵𝘰𝘣𝘢𝘩, 𝘢 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘊𝘢𝘯𝘢𝘥𝘪𝘢𝘯 𝘐𝘯𝘥𝘪𝘨𝘦𝘯𝘰𝘶𝘴 𝘰𝘶𝘵𝘥𝘰𝘰𝘳 𝘣𝘳𝘢𝘯𝘥, 𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘦𝘭𝘦𝘮𝘦𝘯𝘵𝘴 𝘸𝘪𝘵𝘩 𝘤𝘰𝘯𝘵𝘦𝘮𝘱𝘰𝘳𝘢𝘳𝘺 𝘥𝘦𝘮𝘢𝘯𝘥𝘴. 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦𝘥 𝘤𝘭𝘰𝘴𝘦𝘭𝘺 𝘸𝘪𝘵𝘩 𝘪𝘯𝘥𝘪𝘨𝘦𝘯𝘰𝘶𝘴 𝘢𝘳𝘵𝘪𝘴𝘵𝘴 𝘧𝘰𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘳𝘦𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘢𝘯𝘥 𝘳𝘦𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘴, 𝘦𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺. 𝘌𝘯𝘩𝘢𝘯𝘤𝘦𝘥 𝘨𝘭𝘰𝘣𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘵𝘳𝘪𝘱𝘴 𝘵𝘰 𝘝𝘪𝘦𝘵𝘯𝘢𝘮 𝘢𝘯𝘥 𝘔𝘦𝘹𝘪𝘤𝘰. 𝘓𝘦𝘥 𝘵𝘩𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘦𝘴𝘪𝘨𝘯 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘦𝘥 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘮𝘪𝘭𝘦𝘴𝘵𝘰𝘯𝘦𝘴, 𝘳𝘦𝘷𝘪𝘦𝘸𝘴, 𝘢𝘯𝘥 𝘥𝘦𝘴𝘪𝘨𝘯 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘨𝘢𝘵𝘦𝘴. 𝘋𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥 𝘦𝘹𝘵𝘦𝘯𝘴𝘪𝘷𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘴𝘬𝘦𝘵𝘤𝘩𝘦𝘴, 𝘐𝘭𝘭𝘶𝘴𝘵𝘳𝘢𝘵𝘰𝘳 𝘊𝘈𝘋𝘴, 𝘯𝘦𝘸 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘳𝘢𝘸𝘪𝘯𝘨𝘴, 𝘤𝘰𝘭𝘰𝘳 𝘵𝘳𝘦𝘯𝘥 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴, 𝘢𝘯𝘥 𝘤𝘰𝘭𝘰𝘳𝘸𝘢𝘺 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘚𝘒𝘜𝘴. 𝘈𝘤𝘩𝘪𝘦𝘷𝘦𝘥 𝘢 40% 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘴𝘦𝘢𝘴𝘰𝘯 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘶𝘱𝘥𝘢𝘵𝘦𝘴 𝘢𝘯𝘥 𝘯𝘦𝘸 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘴.

Alleviate Inc

Product Innovation & Customer Centered Design / September, 2021 — April, 2024

𝘋𝘳𝘪𝘷𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘢𝘯𝘨𝘪𝘣𝘭𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘦𝘴𝘪𝘨𝘯 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴 𝘢𝘵 𝘵𝘩𝘪𝘴 𝘥𝘺𝘯𝘢𝘮𝘪𝘤 𝘉𝘰𝘴𝘵𝘰𝘯-𝘣𝘢𝘴𝘦𝘥 𝘵𝘩𝘦𝘳𝘢𝘱𝘺 𝘥𝘦𝘷𝘪𝘤𝘦 𝘴𝘵𝘢𝘳𝘵𝘶𝘱. 𝘔𝘢𝘯𝘢𝘨𝘦𝘥 𝘢𝘭𝘭 𝘧𝘢𝘤𝘦𝘵𝘴 𝘰𝘧 𝘸𝘦𝘢𝘳𝘢𝘣𝘭𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘢𝘭 𝘥𝘦𝘴𝘪𝘨𝘯, 3𝘋 𝘮𝘰𝘥𝘦𝘭𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘵𝘢𝘯𝘨𝘪𝘣𝘭𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘱𝘳𝘰𝘵𝘰𝘵𝘺𝘱𝘪𝘯𝘨. 𝘊𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘦𝘥 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘸𝘪𝘵𝘩 𝘈𝘴𝘪𝘢-𝘣𝘢𝘴𝘦𝘥 𝘴𝘶𝘱𝘱𝘭𝘪𝘦𝘳𝘴 𝘵𝘰 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦 𝘢𝘯𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮-𝘴𝘰𝘭𝘷𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴. 𝘚𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭𝘭𝘺 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘦𝘥 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳-𝘤𝘦𝘯𝘵𝘦𝘳𝘦𝘥 ‘𝘋𝘦𝘴𝘪𝘨𝘯-𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨-𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩’ 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘦𝘴𝘵𝘪𝘯𝘨, 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 𝘪𝘮𝘱𝘳𝘰𝘷𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘧𝘰𝘳 𝘤𝘶𝘵𝘵𝘪𝘯𝘨-𝘦𝘥𝘨𝘦 𝘵𝘩𝘦𝘳𝘢𝘱𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴. 𝘞𝘰𝘳𝘬𝘦𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘥𝘦𝘴𝘪𝘨𝘯-𝘵𝘰-𝘤𝘰𝘴𝘵 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦𝘥 𝘤𝘭𝘰𝘴𝘦𝘭𝘺 𝘸𝘪𝘵𝘩 𝘣𝘳𝘢𝘯𝘥 𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘣𝘦𝘴𝘵-𝘪𝘯-𝘤𝘭𝘢𝘴𝘴 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘵𝘰 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴.

KEEN

Vice President of Design and Innovation / January, 2018 — January, 2020

Sustainability and Design Leadership: Recruited to spearhead sustainability initiatives and design innovation, enhancing brand consistency and driving revenue growth. Focused on realigning global resources, leading materials design, and directing color strategy. Utilized consumer insights to refine design processes, ensuring product relevance and market fit. Team Development and Transformation at Keen: Oversaw the development and leadership of a 7-member creative team, reconstructing the team to align with Keen’s strategic transformation vision. Restructured the innovation team to prioritize footwear prototyping, integrating traditional crafted pattern making with advanced digital 3D concept modeling and visualization. Brand Strategy and Process Optimization: Established and enforced brand guidelines, including sustainable design principles, across all product lines. Collaborated with the Global General Manager and teams across product, logistics, operations, and marketing to streamline go-to-market strategies, ensuring cohesive and efficient product launches.

Lucchese Bootmaker

Design Consultant / January, 2018 — January, 2018

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐚𝐭 𝐋𝐮𝐜𝐜𝐡𝐞𝐬𝐞: 𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘦𝘥 𝘵𝘰 𝘴𝘱𝘦𝘢𝘳𝘩𝘦𝘢𝘥 𝘵𝘩𝘦 𝘦𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘢𝘴𝘶𝘢𝘭 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 𝘭𝘪𝘯𝘦 𝘢𝘯𝘥 𝘭𝘦𝘢𝘥 𝘢 𝘨𝘳𝘰𝘸𝘵𝘩 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦 𝘧𝘰𝘳 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘴𝘵𝘦𝘦𝘭 𝘢𝘯𝘥 𝘯𝘢𝘯𝘰-𝘵𝘰𝘦 𝘸𝘰𝘳𝘬 𝘣𝘰𝘰𝘵𝘴. 𝘗𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘨𝘶𝘪𝘥𝘢𝘯𝘤𝘦 𝘰𝘯 𝘣𝘳𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘢𝘯𝘥 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘵𝘰 𝘵𝘰𝘱 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵, 𝘬𝘦𝘺 𝘉𝘰𝘢𝘳𝘥 𝘮𝘦𝘮𝘣𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘰𝘸𝘯𝘦𝘳. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐄𝐱𝐩𝐞𝐫𝐭: 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘵𝘦𝘢𝘮𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘯 𝘌𝘭 𝘗𝘢𝘴𝘰, 𝘛𝘦𝘹𝘢𝘴, 𝘢𝘯𝘥 𝘊𝘩𝘪𝘯𝘢. 𝘓𝘦𝘥 𝘵𝘩𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 𝘢𝘯𝘥 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘰𝘧 𝘯𝘦𝘸 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴, 𝘦𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘤𝘦 𝘸𝘪𝘵𝘩 𝘴𝘢𝘧𝘦𝘵𝘺 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘴 𝘢𝘯𝘥 𝘈𝘚𝘛𝘔 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘮𝘦𝘯𝘵𝘴.

Design Consultant / 2018 — 2018

Expanded two new collections in six months – premium lifestyle and steel/nano-toe work boots – advising the President, Board and Owner. Partnered with development and production in El Paso TX and China to meet ASTM safety standards.

Timberland, a VF Company

Vice President Global Product Design and Creative Director / January, 2014 — January, 2018

𝐁𝐫𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐭 𝐓𝐢𝐦𝐛𝐞𝐫𝐥𝐚𝐧𝐝: 𝘚𝘱𝘦𝘢𝘳𝘩𝘦𝘢𝘥𝘦𝘥 𝘢 𝘤𝘰𝘮𝘱𝘳𝘦𝘩𝘦𝘯𝘴𝘪𝘷𝘦 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦 𝘵𝘰 𝘳𝘦𝘥𝘦𝘧𝘪𝘯𝘦 𝘢𝘯𝘥 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘛𝘪𝘮𝘣𝘦𝘳𝘭𝘢𝘯𝘥’𝘴 𝘣𝘳𝘢𝘯𝘥 𝘋𝘕𝘈 𝘢𝘯𝘥 𝘴𝘪𝘨𝘯𝘢𝘵𝘶𝘳𝘦 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺. 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘢𝘱𝘱𝘢𝘳𝘦𝘭, 𝘧𝘰𝘰𝘵𝘸𝘦𝘢𝘳, 𝘣𝘢𝘨, 𝘢𝘯𝘥 𝘢𝘤𝘤𝘦𝘴𝘴𝘰𝘳𝘺 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳𝘴 𝘵𝘰 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘦 𝘵𝘰𝘦-𝘵𝘰-𝘩𝘦𝘢𝘥 𝘴𝘵𝘺𝘭𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘦𝘴𝘪𝘨𝘯𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘢𝘭𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘭𝘪𝘯𝘦𝘴, 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 𝘦𝘭𝘦𝘷𝘢𝘵𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥 𝘤𝘰𝘩𝘦𝘳𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: 𝘋𝘪𝘳𝘦𝘤𝘵𝘦𝘥 𝘢 45-𝘱𝘦𝘳𝘴𝘰𝘯 𝘨𝘭𝘰𝘣𝘢𝘭 𝘥𝘦𝘴𝘪𝘨𝘯 𝘵𝘦𝘢𝘮 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘰𝘰𝘵𝘸𝘦𝘢𝘳 𝘢𝘯𝘥 𝘢𝘱𝘱𝘢𝘳𝘦𝘭 𝘴𝘦𝘤𝘵𝘰𝘳𝘴, 𝘦𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘨𝘭𝘰𝘣𝘢𝘭 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘣𝘳𝘢𝘯𝘥 𝘥𝘦𝘴𝘪𝘨𝘯, 𝘯𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦, 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘺. 𝘗𝘪𝘰𝘯𝘦𝘦𝘳𝘦𝘥 𝘢 4-𝘴𝘦𝘢𝘴𝘰𝘯 𝘣𝘳𝘢𝘯𝘥 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘰𝘯 𝘴𝘵𝘺𝘭𝘦, 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘦𝘤𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺, 𝘮𝘢𝘳𝘬𝘦𝘥𝘭𝘺 𝘣𝘰𝘰𝘴𝘵𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐆𝐥𝐨𝐛𝐚𝐥 𝐓𝐫𝐞𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: 𝘔𝘢𝘯𝘢𝘨𝘦𝘥 𝘴𝘦𝘢𝘴𝘰𝘯𝘢𝘭 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘥𝘦𝘴𝘪𝘨𝘯, 𝘤𝘰𝘯𝘥𝘶𝘤𝘵𝘪𝘯𝘨 𝘦𝘹𝘵𝘦𝘯𝘴𝘪𝘷𝘦 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘰𝘯 𝘨𝘭𝘰𝘣𝘢𝘭 𝘴𝘵𝘺𝘭𝘦 𝘵𝘳𝘦𝘯𝘥𝘴. 𝘓𝘦𝘥 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 6-𝘮𝘰𝘯𝘵𝘩 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘉𝘔𝘞 𝘋𝘦𝘴𝘪𝘨𝘯𝘸𝘰𝘳𝘬𝘴 𝘵𝘰 𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘵𝘦 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘢 𝘨𝘭𝘰𝘣𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘷𝘪𝘴𝘪𝘰𝘯, 𝘦𝘯𝘩𝘢𝘯𝘤𝘪𝘯𝘨 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵 𝘢𝘱𝘱𝘦𝘢𝘭 𝘢𝘯𝘥 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯.

Global Senior Creative Director and Footwear Director of Design / January, 2012 — January, 2014

𝐋𝐞𝐚𝐝 𝐃𝐞𝐬𝐢𝐠𝐧 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐁𝐞𝐚𝐮𝐭𝐢𝐟𝐮𝐥 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 - 𝘣𝘭𝘦𝘯𝘥𝘪𝘯𝘨 𝘰𝘶𝘵𝘥𝘰𝘰𝘳 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘸𝘪𝘵𝘩 𝘛𝘪𝘮𝘣𝘦𝘳𝘭𝘢𝘯𝘥 𝘌𝘢𝘳𝘵𝘩𝘬𝘦𝘦𝘱𝘦𝘳𝘴®, 𝘢𝘯 𝘦𝘤𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘤𝘰𝘯𝘴𝘤𝘪𝘰𝘶𝘴 𝘰𝘶𝘵𝘥𝘰𝘰𝘳 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘰𝘯. 𝐋𝐞𝐚𝐝 𝐃𝐞𝐬𝐢𝐠𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐒𝐞𝐧𝐬𝐨𝐫𝐟𝐥𝐞𝐱 𝐜𝐨𝐧𝐜𝐞𝐩𝐭 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘦𝘥 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘦𝘯𝘵𝘪𝘳𝘦 𝘴𝘩𝘰𝘦 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘰𝘯, 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 5𝘔+ 𝘶𝘯𝘪𝘵 𝘴𝘢𝘭𝘦𝘴 𝘰𝘷𝘦𝘳 3 𝘺𝘦𝘢𝘳𝘴 𝘢𝘯𝘥 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘢 𝘤𝘢𝘵𝘢𝘭𝘺𝘴𝘵 𝘧𝘰𝘳 𝘭𝘪𝘨𝘩𝘵𝘸𝘦𝘪𝘨𝘩𝘵 𝘛𝘪𝘮𝘣𝘦𝘳𝘭𝘢𝘯𝘥 𝘧𝘰𝘰𝘵𝘸𝘦𝘢𝘳 𝘸𝘪𝘵𝘩 𝘢 𝘮𝘰𝘥𝘦𝘳𝘯 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤. 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞𝐝 𝘧𝐨𝐫𝐦𝐚𝐥𝐥𝐲 𝘣𝘺 𝘵𝘩𝘦 𝘴𝘦𝘯𝘪𝘰𝘳 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘧𝘰𝘳 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘨𝘳𝘰𝘶𝘯𝘥-𝘣𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴, 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘥𝘦𝘴𝘪𝘨𝘯 𝘵𝘩𝘢𝘵 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘥 𝘵𝘰 𝘝𝘍 𝘊𝘰𝘳𝘱’𝘴 𝘵𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘛𝘪𝘮𝘣𝘦𝘳𝘭𝘢𝘯𝘥.

Senior Global Creative Director / Creative Director Women's Footwear Design / January, 2009 — January, 2012

𝐖𝐨𝐦𝐞𝐧’𝐬 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐓𝐮𝐫𝐧𝐚𝐫𝐨𝐮𝐧𝐝: 𝘏𝘢𝘯𝘥𝘱𝘪𝘤𝘬𝘦𝘥 𝘵𝘰 𝘳𝘦𝘷𝘪𝘵𝘢𝘭𝘪𝘻𝘦 𝘵𝘩𝘦 𝘞𝘰𝘮𝘦𝘯'𝘴 𝘍𝘰𝘰𝘵𝘸𝘦𝘢𝘳 𝘥𝘪𝘷𝘪𝘴𝘪𝘰𝘯 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴. 𝘚𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭𝘭𝘺 𝘭𝘦𝘥 𝘥𝘦𝘴𝘪𝘨𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯𝘴, 𝘰𝘷𝘦𝘳𝘴𝘢𝘸 𝘵𝘳𝘦𝘯𝘥 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩, 𝘢𝘯𝘥 𝘤𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘦𝘧𝘧𝘰𝘳𝘵𝘴. 𝘋𝘪𝘳𝘦𝘤𝘵𝘦𝘥 𝘵𝘩𝘦 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘰𝘧 𝘯𝘦𝘸 𝘧𝘢𝘣𝘳𝘪𝘤 𝘢𝘯𝘥 𝘭𝘦𝘢𝘵𝘩𝘦𝘳 𝘮𝘢𝘵𝘦𝘳𝘪𝘢𝘭𝘴 𝘸𝘩𝘪𝘭𝘦 𝘮𝘢𝘯𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 𝘵𝘦𝘢𝘮 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘨𝘰𝘢𝘭𝘴. 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐧 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐚𝐧𝐝 𝐀𝐩𝐩𝐚𝐫𝐞𝐥: 𝘜𝘯𝘥𝘦𝘳𝘵𝘰𝘰𝘬 𝘢 𝘥𝘶𝘢𝘭 𝘳𝘰𝘭𝘦 𝘵𝘰 𝘴𝘱𝘦𝘢𝘳𝘩𝘦𝘢𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘤𝘳𝘰𝘴𝘴 𝘣𝘰𝘵𝘩 𝘧𝘰𝘰𝘵𝘸𝘦𝘢𝘳 𝘢𝘯𝘥 𝘢𝘱𝘱𝘢𝘳𝘦𝘭 𝘴𝘦𝘨𝘮𝘦𝘯𝘵𝘴. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘭𝘦𝘥 𝘴𝘦𝘢𝘴𝘰𝘯𝘢𝘭 𝘥𝘦𝘴𝘪𝘨𝘯 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴, 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘣𝘳𝘪𝘥𝘨𝘪𝘯𝘨 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘦𝘴 𝘵𝘰 𝘶𝘯𝘪𝘧𝘺 𝘢𝘯𝘥 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘣𝘳𝘢𝘯𝘥 𝘥𝘦𝘴𝘪𝘨𝘯 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘪𝘵𝘺 𝘢𝘤𝘳𝘰𝘴𝘴 𝘢𝘭𝘭 𝘴𝘦𝘢𝘴𝘰𝘯𝘴.

Global Creative Director, Authentic Youth / January, 2007 — January, 2009

Design Director, Urban Footwear Team / January, 2004 — January, 2007

Senior Designer, Invention Factory / January, 2002 — January, 2004

Inline Designer, Outdoor / January, 1997 — January, 2002

The Rockport Company

Inline and Advanced Concepts Designer / January, 1993 — January, 1997

Inline & Advanced Concepts Designer / 1993 — 1997

Reebok / Rockport

DesignOvation Winner / January, 1993 — January, 1993

Pawlus Design LLC

Founder, Principal Design Consultant / 2020 — Present

Founded a footwear and product design consultancy delivering concept-to-launch design, design leadership and sourcing for global brands, founders and PE-backed startups. Lead industrial design, 3D modeling and rapid prototyping for Alleviate Inc. (consumer therapy-tech) including patentable product content. Provided footwear design direction for Manitobah collaborating with Indigenous artists on an authentic rebrand and relaunch; additional clients include 741 Performance, Reef, CAT, Rip-It and Wolverine.

KEEN Footwear

Vice President Design & Innovation / 2018 — 2020

Built and led a 7-person design team and managed up to 1M in resources and contracts; reported to the Global GM and CEO/Owner. Raised tech-pack handoff reliability from 40% to 90% and improved milestone on-time delivery by 70% through team restructuring and process standardization. Launched five eco-conscious collections and codified a sustainable brand toolkit (Consciously Constructed: recycled PET, LWG gold-rated leathers, reduced PFCs).

Timberland (VF Corp.)

Vice President Global Product Design & Creative Director / 2014 — 2018

Directed a 45-person global footwear and apparel design team across the US, London and Switzerland; helped grow the brand from 350M to 2B over a 20+ year tenure. Created the SPG (Style Performance Green) design framework adopted company-wide; led a six-month brand-vision initiative with BMW Designworks. Drove Sensorflex (5M+ units over three years) and embedded consumer insights to elevate product relevance and seasonal creative direction.

Global Senior Creative Director, Footwear Design Director / 2012 — 2014

Set global footwear creative direction, product stories, color palettes, materials and trend across mens, womens and kids.

Senior Global Creative Director Womens Footwear / 2009 — 2012

Built Timberland Earthkeepers, an eco-conscious outdoor-performance womens footwear line.

Global Creative Director Authentic Youth, Design Director Urban Footwear, Senior Designer The Invention Factory, Brand Creative Director Mens Casual, Performance Outdoor Inline Designer / 1997 — 2009

Held various roles including Global Creative Director Authentic Youth, Design Director Urban Footwear, Senior Designer The Invention Factory, Brand Creative Director Mens Casual, and Performance Outdoor Inline Designer.

Reebok

DesignOvation International Design Competition Winner / 1993 — 1993

Links & Social Media

Personal Web Site

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