PhD Student / September, 2019 — September, 2024

In the fall of 2024, I earned my PhD in marketing with a strong focus on consumer engagement, commercialization, and brand building. My dissertation was rooted in the world of elite sports but also analyzed branding on a broader level and how brands can foster engagement in today’s society. Beyond research, I also lectured in marketing, particularly in consumer psychology, for undergraduate and master's students.

Marketing Coordinator / March, 2019 — June, 2019

Worked as a customer service representative and marketing communicator for Göteborgsvarvet 2019. This project-based role primarily involved marketing the event’s various races, collaborating across different teams, and managing social media communication. Responsibilities included working with an art director, writing copy, developing a new app, and more.

Sports Journalist & Social Media Specialist / April, 2018 — Present

Started as a summer temp in early spring, which later evolved into my current full-time position at Corren. In addition to traditional sports journalism, I have taken on expanded responsibilities, including managing Corren-Sporten's social media accounts, conducting audience analysis, producing engaging human-interest stories, editing podcasts, filming and editing videos, photography, and much more.

Retail & Event Coordinator / August, 2018 — February, 2019

Organized and marketed events (Icebug Xperiences). This role involved writing newsletters, marketing and coordinating events on social media, presenting to companies, and developing the brand. I also shared main responsibility for the Icebug Concept Store, where I assisted customers and promoted events related to the store.