Maureen Morrin
Professor Emerita & Expert in Sensory Marketing and Consumer Behavior Research
Research Expertise
About
Legacy Map
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Education
New York University Leonard N. Stern School of Business
Doctor of Philosophy / 1994
Thunderbird American Graduate School of International Management
Master of Business Administration / 1985
Georgetown University School of Foreign Service
Bachelor of Science in Foreign Service / 1982
New York University Leonard N. Stern School of Business
Doctor of Philosophy / 1994
Thunderbird American Graduate School of International Management
Master of Business Administration / 1985
Georgetown University School of Foreign Service
Bachelor of Science in Foreign Service / 1982
Experience
Rutgers University School of Business Camden
Professor Emerita / July, 2024 — December
Continues academic contributions and provides mentorship.
Full Professor with tenure / July, 2019 — July, 2024
Senior faculty role involving research, teaching, and university service.
Henry Rutgers Professor of Marketing / July, 2019 — July, 2024
Distinguished professorship in Marketing, focusing on advanced research and academic leadership.
Associate Dean of Graduate Programs / July, 2019 — June, 2020
Provided administrative leadership for all graduate programs within the School of Business.
Academic Director of MS in Business Analytics Program / July, 2019 — July, 2024
Directed the Master of Science in Business Analytics program, including curriculum development and student guidance.
Full Professor with tenure / July, 2009 — December, 2012
Senior faculty role involving research, teaching, and university service.
Associate Professor with tenure / July, 2005 — June, 2009
Mid-career faculty position with teaching, research, and service responsibilities.
Associate Professor / July, 2003 — June, 2005
Mid-career faculty position with teaching, research, and service responsibilities.
Assistant Professor / July, 2002 — June, 2003
Junior faculty position focused on research and teaching.
Temple University Fox School of Business
Dorothy S. Washburn Senior Research Fellow / October, 2015 — July, 2019
Held a senior research fellowship, contributing to advanced academic studies.
Full Professor with tenure / January, 2013 — July, 2019
Senior faculty role involving research, teaching, and university service.
Director Consumer Sensory Innovation Laboratory / January, 2013 — July, 2019
Directed the Consumer Sensory Innovation Laboratory, overseeing research projects and initiatives.
University of Pittsburgh Joseph M. Katz Graduate School of Business
Assistant Professor / January, 1998 — May, 2002
Junior faculty position focused on research and teaching.
Boston University School of Management
Assistant Professor / September, 1994 — December, 1997
Junior faculty position focused on research and teaching.
Playtex Family Products
Associate Brand Manager / January, 1989 — December, 1990
Developed annual marketing plans for company's core brand Playtex Tampons. Managed brand's profit and loss statement, volume forecasts, trade and consumer promotion plans, and advertising strategy.
James River Corporation
Assistant Brand Manager / January, 1987 — December, 1989
Developed annual marketing plans for Bolt Paper Towels and Zee Paper Napkins. Responsible for volume forecasts, trade and consumer promotion budgets. Helped establish quality control system at recently acquired paper mill.
Ted Bates Advertising
Account Executive / January, 1985 — December, 1987
Managed broadcast and print campaigns for Kal Kan Pedigree Dog Food. As brand liaison for client and agency, provided strategic analyses of market positioning, media spending, and creative.
Rutgers University School of Business Camden NJ
Professor Emerita / July, 2024 — December
Transitioned to Emerita status after a distinguished career in marketing and consumer behavior.
Full Professor with Tenure, Henry Rutgers Professor of Marketing, Academic Director of MS in Business Analytics Program, Associate Dean of Graduate Programs / July, 2019 — July, 2024
Held senior faculty and leadership roles including Henry Rutgers Professor, Academic Director for MS in Business Analytics, and Associate Dean of Graduate Programs, contributing to academic administration and marketing research.
Full Professor with Tenure / July, 2009 — December, 2012
Served as a tenured Full Professor, contributing to academic teaching and research.
Associate Professor with Tenure / July, 2005 — June, 2009
Promoted to Associate Professor with tenure, engaged in teaching and research activities.
Associate Professor / July, 2003 — June, 2005
Served as an Associate Professor, engaged in teaching and research.
Assistant Professor / July, 2002 — June, 2003
Held an Assistant Professor position, focusing on initial academic contributions.
Temple University Fox School of Business Philadelphia PA
Dorothy S. Washburn Senior Research Fellow / October, 2015 — July, 2019
Held a senior research fellowship, focusing on advanced research initiatives.
Full Professor with Tenure, Director Consumer Sensory Innovation Laboratory / January, 2013 — July, 2019
Served as a tenured Full Professor and Director of the Consumer Sensory Innovation Laboratory, leading significant research and academic contributions.
University of Pittsburgh Joseph M. Katz Graduate School of Business Pittsburgh PA
Assistant Professor / January, 1998 — May, 2002
Taught and conducted research as an Assistant Professor.
Boston University School of Management Boston MA
Assistant Professor / September, 1994 — December, 1997
Held an Assistant Professor position, engaged in academic teaching and research.
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