Vice President of Communications and Sales Enablement / Treasury Management Expert / January, 2021 — Present

• Achieved a 20% increase in sales team productivity and 21% growth in customer satisfaction by defining and establishing OKRs based on mutual teamwork, creativity, and mentorship. • Elevated customer retention by 22% via active monitoring, transparent communication, and focused attention to detail while acquiring an in-depth understanding of the customer journey. • Established strong partnerships and dynamic relationships with internal and external B2B financial institution stakeholders via effective communication and goal-oriented result strategies. • Grew the company’s digital footprint by 36% by fostering strong cross-functional collaboration, in addition to optimizing websites for SEO using data-driven insights (resulting in a 41% increase in organic traffic).• Drove the alignment of customer experience with organizational KPIs, delivering a 39% growth in revenue while enhancing customer experience via robust communication skills and boosting overall efficiency by identifying and streamlining all processes.

Senior Creative Director / February, 2015 — January, 2021

Spearheaded the development and execution of innovative, high-quality product launches with a clear corporate vision and deep knowledge of consumer metrics in a fast-paced vertical, resulting in a 29% growth in client satisfaction. • Coached and mentored the CEO and Founder of the company on building his personal and corporate brand, guided him to become one of the premier keynote speakers in the Cyber Security space, and educated him on presenting to VCs, successfully raising $134M. • Leveraged consumer behavior and human-centered design metrics to increase innovative team productivity through collaboration, successfully achieving a 19% boost in project turnaround time. • Built and fostered a diverse and inclusive team, resulting in a 30% increase in overall employee satisfaction and retention while advancing Agile practices. • Developed in-depth expertise in sales processes and drove ideation, workshops, and pitches to C-Suite executives and clients while identifying and adopting cutting-edge techniques and best practices to enhance client engagement. • Utilized expert communication skills to engage with senior clientele in B2B and B2C settings, identify key opportunities, and facilitate consistent business growth for the organization. • Partnered with technical developers to provide creative ideation and design to completed products while maintaining a comprehensive understanding of all aspects of projects.

SVP of Communications / Marketing & Sales | Interim CEO / March, 2003 — April, 2015

Delivered strategic leadership and direction in establishing the company's strategic plan, processes, frameworks, and goals to identify new opportunities while defining growth targets and KPIs to continuously monitor the progress toward goals. • Managed all company budgets, hired new employees, and instituted new company policies and procedures while leveraging a keen understanding of analytics to develop and launch new marketing campaigns that delivered positive ROI. • Monitored and conducted a comprehensive analysis of existing market trends and data to remain competitive and maintained an up- to-date knowledge of the latest industry developments. • Achieved a 34% increase in email open rates by leveraging A/B testing practices and creating and executing personalized messaging and content.

Executive Producer / April, 1998 — February, 2003

As Executive Producer I oversaw the production of our TV show Necessary Roughness, working closely with writers, directors, and the production team to ensure the show was on budget and schedule while also meeting creative goals. Responsibilities included making key decisions related to casting, budget, marketing, and distribution. As a television writer, my responsibilities included creating the scripts for my television show. I worked closely with all my producing partners to develop the show's storyline, characters, and dialogue. I was responsible in driving creativity and the writing team to craft each episode, including the plot, character development, and pacing, and ensured all writing team members were collaborate with my other writers to create a cohesive story arc for the entire season. I empowered my writing team to works closely with the directors of each episode and the actors during filming to ensure that our vision for each episode is realized on screen.