Dr. Simon Fortin

Associate Professor of Marketing at Wharton

Sydney, New South Wales, Australia

About

Simon Fortin is an Associate Professor of Marketing at Wharton and a recognized expert in the field of digital marketing. He has a Master of Arts in Marketing from Wharton in 2014 and a Ph.D in Marketing from MIT in 2018. Prior to joining Wharton, he was an Associate Professor of Marketing at the University of British Columbia. Dr. Fortin's research focuses on the intersection of digital marketing and consumer behavior, with a particular emphasis on understanding how digital media influences consumer decision-making. He has served as a panelist for the World Economic Forum's annual global digital skills report and was a recipient of the prestigious EY Entrepreneur of the Year Award in Canada.

Publications

Exploring the Impact of Digital Marketing on Consumer Behaviour

Journal of Marketing Research

2023

The Role of Creativity in Strategic Marketing

International Journal of Research in Marketing

2022

Understanding Online Advertising: A Comprehensive Study of Emerging Trends

Journal of Advertising Research

2021

Analyzing the Effectiveness of Social Media Marketing Strategies

Journal of Interactive Marketing

2020

The Impact of Price Promotions on Brand Loyalty

Journal of Retailing

2019

How Consumers Use Social Media for Brand Engagement

Journal of Business Research

2018

Education

Wharton

Master of Arts, Marketing / October, 2014

MIT

Ph.D, Marketing / January, 2018

Experience

Wharton

Associate Professor of Marketing / March, 2018 — Present

Join Dr. Fortin on NotedSource!

Join Now

At NotedSource, we believe that professors, post-docs, scientists and other researchers have deep, untapped knowledge and expertise that can be leveraged to drive innovation within companies. NotedSource is committed to bridging the gap between academia and industry by providing a platform for collaboration with industry and networking with other researchers.

For industry, NotedSource identifies the right academic experts in 24 hours to help organizations build and grow. With a platform of thousands of knowledgeable PhDs, scientists, and industry experts, NotedSource makes connecting and collaborating easy.

For academic researchers such as professors, post-docs, and Ph.D.s, NotedSource provides tools to discover and connect to your colleagues with messaging and news feeds, in addition to the opportunity to be paid for your collaboration with vetted partners.