Sridhar Narayanan

Professor of Marketing, Stanford University Graduate School of Business

Research Expertise

Online advertising
Emerging Markets
Small Business Development
Social Networks
Learning
Marketing
Economics and Econometrics
Business and International Management
Pharmacology (medical)
Strategy and Management
Health Policy

About

Sridhar Narayanan’s research focuses on empirical analysis of marketing problems, through the estimation of econometric models on behavioral data and through field experiments. His current streams of streams focus on various problems in digital advertising and other aspects of digital marketing, and on the adoption and usage of modern marketing practices and technologies by small businesses in emerging markets. He has focused on causal estimation using experimental, quasi-experimental and econometric approaches. Topics he has focused on in the past include learning and decision-making under uncertainty, peer effects, pharmaceutical marketing, the role of marketing over the product life cycle among others. A particular area of interest of his is the application of Bayesian methods to problems in marketing and empirical industrial organization.

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Publications

Temporal Differences in the Role of Marketing Communication in New Product Categories
Journal of Marketing Research
2005
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Journal of Marketing
2004
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
Marketing Science
2009
The role of self selection, usage uncertainty and learning in the demand for local telephone service
Quantitative Marketing and Economics
2007
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
Marketing Science
2015
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Journal of Marketing Research
2013
Inefficiencies in Digital Advertising Markets
Journal of Marketing
2020
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
Marketing Letters
2005
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
Journal of Marketing Research
2019
An empirical analysis of individual level casino gambling behavior
Quantitative Marketing and Economics
2011
Study II: Effectiveness of Search Engine Advertising
Effectiveness of Online Marketing Campaigns
2013
Discrete choice models of firms’ strategic decisions
Marketing Letters
2008
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
Marketing Science
2011
The Informative versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market
SSRN Electronic Journal
2003
Bayesian estimation of discrete games of complete information
Quantitative Marketing and Economics
2012
The Impact of Mobile App Failures on Online and Offline Purchases
SSRN Electronic Journal
2018
Psychosocial Correlates of HIV-related Sexual Risk Factors among Male Clients in Southern India
International Journal of Psychology and Behavioral Sciences
2012
Wavelet and multiple linear regression analysis for identifying factors affecting particulate matter PM2.5 in Mumbai City, India
International Journal of Quality & Reliability Management
2019
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Journal of Marketing Research
2022
Effects of Attention and Recognition on Engagement, Content Creation and Sharing: Experimental Evidence from an Image Sharing Social Network
SSRN Electronic Journal
2020
Does Emotional Matching Between Video Ads and Content Lead to Better Engagement: Evidence from a Large-Scale Field Experiment
SSRN Electronic Journal
2022
The Causal Effect of Attention and Recognition on the Nature of User-Generated Content: Experimental Results from an Image-Sharing Social Network
SSRN Electronic Journal
2022
Stanford Graduate School of Business
Grad's Guide to Graduate Admissions Essays
2021
Identifying Complementarities in Subscription Software Usage Using Advertising Experiments
SSRN Electronic Journal
2021
Modernizing Retailers in an Emerging Market: Investigating Externally-focused and Internally-focused Approaches
SSRN Electronic Journal
2020
Identification and measurement of health-related spillovers in impact evaluations
Unknown Venue
2016
Motivating employees to acquire digital skills
Russian Management Journal
2020
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
SSRN Electronic Journal
2017
The Sealed-Bid Abstraction in Online Auctions
Marketing Science
2010
Pharmaceutical marketing return‐on‐investment: a European perspective
International Journal of Pharmaceutical and Healthcare Marketing
2007
Customer Satisfaction, Cash Flow, and Shareholder Value
Journal of Marketing
2005

Education

University of Chicago

PhD, Marketing / 2005

Chicago, Illinois, United States of America

University of Delhi

MBA / 1997

New Delhi

University of Delhi

BEng, Electrical Engineering / 1995

New Delhi

Experience

Stanford University, Graduate School of Business

Professor of Marketing / 2021Present

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