Nathan C Bowser

CMO AWE. Host of The AR Minute –teaching the world's leading brands how to communicate & collaborate with augmented reality (AR).

Portland, Oregon, United States of America

About

# Augmented Reality (AR) Marketing Leader, XR Trainer & Speaker, User-centric Content Marketer for Emerging Technologies. Community Builder & Advocate I've been using XR (an umbrella term for AR, VR, metaverse, etc.) for marketing since 2015; taken 2 prominent augmented reality start-ups to market as their first marketing directors; and have built dozens of apps, filters, prototypes, and proofs-of-value for usecases for: retail, fashion, social ar, industrial manufacturing, remote assistance, education, social impact, and more. I've partnered with Fortune 50 brands to launch award winning AR apps that leverage LiDAR scanning, computer vision, AI guidance, gamification, and digital twins in the ecommerce checkout flow of an existing brand app. In addition to teaching dozens of XR for business workshops for creative agencies, marketing teams, brands, government agencies, I also host The AR Minute, an interview podcast focused on demystifying metaverse technologies. In the last year I spoke with 80+ metaverse professionals across all industries, roles, and applications.

Education

The Evergreen State College

BA, Studio arts & production / May, 1999

Olympia, Washington, United States of America

Experience

AWE

Chief Marketing Officer / July, 2022 — Present

Lead marketing for the metaverse industry's oldest and largest global event series and international community of nearly 60,000 professionals.

Awesome Future

CEO / April, 2022 — Present

Metaverse media and strategy consultancy. Produces The AR Minute

Streem

Sr. Brand Manager - / February, 2019 — April, 2022

Marketing leader for an elite team of B2B content marketers supporting the GTM and product launch of multiple AR products and services internationally.

Torch

Director Digital Marketing / December, 2017 — February, 2019

Marketing leader for AR design and prototyping tool. Lead growth and sales marketing by briefing dozens of agencies, brands, and enterprise orgs on their goals for AR and then produced proof-of-value prototypes for industry specific use cases. Taught dozens of XR for business workshops for brands including Instrument, Nike, EY, US State Department, and more.

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