Avery Gilbert, Ph.D.

Noted smell scientist, entrepreneur, and author.

About

Avery Gilbert is a scientific pioneer in the area of human odor perception and was elected a Fellow of the Association for Psychological Science. Gilbert is a fragrance industry innovator who created a sensory psychology research group for international fragrance company Givaudan and founded three olfactory-related startups. These include Headspace Sensory LLC, a company engaged in the sensory analysis of cannabis aroma. Gilbert’s book *What the Nose Knows: The Science of Scent in Everyday Life* was a finalist for the Los Angeles Times Book Prize in Science & Technology, and short-listed for the Royal Society Science Book Prize. It has been translated into eight languages. Dr. Gilbert has published more than thirty scientific papers as well as numerous articles in newspapers and magazines. His work is regularly cited in the media. Gilbert has discussed the science of smell on national television and radio, including FOX, NPR, CNN, CBS and MSNBC, and at the World Science Festival and SXSW. For three years running he appeared in television commercials for Shiseido’s Ag DEO24 products in Japan. Gilbert writes on the science and culture of smell at Substack.

Publications

Human olfactory discrimination of genetic variation within Cannabis strains

Frontiers in Psychology

2022

Cannabis: The Uncertain Path from Agricultural Commodity to Luxury Consumable

Luxury

2021

Human olfactory detection of packaged cannabis

Science & Justice

2020

Use of rating scales versus check‐all‐that‐apply ballots in quantifying strain‐specific Cannabis aroma

Journal of Sensory Studies

2019

Consumer perceptions of strain differences in Cannabis aroma

PLOS ONE

2018

The color of emotion: A metric for implicit color associations

Food Quality and Preference

2016

An olfactory demography of a diverse metropolitan population

BMC Neuroscience

2012

Dollars and scents: commercial opportunities in olfaction and taste

Nature Neuroscience

2002

VARIATION IN SENSORY CONCEPTUAL STRUCTURE: AN INVESTIGATION INVOLVING THE SORTING OF ODOR STIMULI

Journal of Sensory Studies

1997

Auditory Pitch as a Perceptual Analogue to Odor Quality

Psychological Science

1997

Sex Differences in Task Performance Associated with Attention to Ambient Odor

Archives of Environmental Health: An International Journal

1997

Odor Intensity and Color Lightness Are Correlated Sensory Dimensions

The American Journal of Psychology

1997

Odor Perception Phenotypes: Multiple, Specific Hyperosmias to Musks

Chemical Senses

1996

Cross-Modal Correspondence between Vision and Olfaction: The Color of Smells

The American Journal of Psychology

1996

Tenacious nipple attachment in rodents: the sibling competition hypothesis

Animal Behaviour

1995

Workplace, Age, and Sex as Mediators of Olfactory Function: Data from the National Geographic Smell Survey

The Journals of Gerontology Series B: Psychological Sciences and Social Sciences

1995

Life Span Changes in the Verbal Categorization of Odors

Journal of Gerontology

1993

Hand preference and age in the United States

Neuropsychologia

1992

Quantitative assessment of olfactory experience during pregnancy.

Psychosomatic Medicine

1991

Emotional State, Physical Well‐Being, and Performance in the Presence of Feigned Ambient Odor ¹

Journal of Applied Social Psychology

1990

Reciprocity Versus Rhythmicity in Spontaneous Alternations of Nasal Airflow

Chronobiology International

1989

Sex, handedness and side of nose modulate human odor perception

Neuropsychologia

1989

Hedonic and social determinants of facial displays to odors

Chemical Senses

1987

Biological Rhythmicity of Nasal Airway Patency: A Re-examination of the ‘Nasal Cycle’

Acta Oto-Laryngologica

1987

The neuropsychology of olfaction in Alzheimer's disease

Neurobiology of Aging

1986

Mammary number and litter size in Rodentia: The “one-half rule”

Proceedings of the National Academy of Sciences

1986

Olfactory discrimination of mouse strains (Mus musculus) and major histocompatibility types by humans (Homo sapiens).

Journal of Comparative Psychology

1986

Timing of parturition and postpartum mating in norway rats: Interaction of an interval timer and a circadian gate

Physiology & Behavior

1985

Postpartum and lactational estrus: A comparative analysis in rodentia.

Journal of Comparative Psychology

1984

Sexual and maternal behaviour at the postpartum oestrus: The role of experience in time-sharing

Animal Behaviour

1984

Mother-weanling interactions in norway rats in the presence of a successive litter produced by postpartum mating☆

Physiology & Behavior

1983

Postpartum copulatory and maternal behaviour in Norway rats under seminatural conditions

Animal Behaviour

1980

Stimulus Selection in the Design and Interpretation of Olfactory Studies

Science of Olfaction

1992

A Consideration of Some Psychological and Physiological Mechanisms of Odour Perception

Perfumes

1994

National Geographic Smell Survey: Effects of Age Are Heterogenous

Annals of the New York Academy of Sciences

1989

Genetic Basis for Individual Discriminations: The Major Histocompatibility Complex of the Mouse

Chemical Signals in Vertebrates 4

1986

The emperor of scent: a story of perfume, obsession, and the last mystery of the senses

Choice Reviews Online

Emotions and Facial Expression

Science

1985

Reading About Writing About Studying … Animals

Contemporary Psychology: A Journal of Reviews

1984

How to build an aroma lexicon for cannabis

Unknown Venue

2024

Education

University of Pennsylvania

PhD, Psychology / 1982

University of Pennsylvania

MA, Biology / 1982

University of California Berkeley

AB, Psychology / 1977

Experience

Headspace Sensory LLC

Founder and Managing Member / 2016 — Present

Founder and Managing Member.

Synesthetics Inc.

Founder and President / 1995 — Present

Founder and President.

Cranial One Corporation

President / 1997 — 2005

President of company from founding to sale.

The Sense of Smell Institute

President / 2001 — 2002

President.

The Olfactory Research Fund

Scientific Affairs Director / 1995 — 2000

Scientific Affairs Director.

DigiScents Inc.

Vice President Sensory RD / 1999 — 2000

Vice President Sensory RD.

Givaudan-Roure Fragrances

Vice President Sensory Psychology / 1991 — 1994

Vice President Sensory Psychology.

Roure Inc.

Director Olfactory Science / 1988 — 1991

Director Olfactory Science.

Monell Chemical Senses Center

Assistant Member / 1985 — 1988

Assistant Member at Monell Chemical Senses Center.

NINCDS Postdoctoral Research Fellow / 1983 — 1985

NINCDS Postdoctoral Research Fellow at Monell Chemical Senses Center.

Postdoctoral Fellow NIH Training Grant / 1982 — 1983

Postdoctoral Fellow (NIH Training Grant) at Monell Chemical Senses Center.

Links & Social Media

My FirstNerve substack

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