Greg Greenhalgh

Vinik Sports & Entertainment Program Director at University of South Florida

Research Expertise

Sport Marketing
Sport Sponsorship
Sport Consumer Behavior
Tourism, Leisure and Hospitality Management
Communication
Business and International Management
Organizational Behavior and Human Resource Management
Physical Therapy, Sports Therapy and Rehabilitation
Orthopedics and Sports Medicine
Human-Computer Interaction
Marketing
Finance
Management Science and Operations Research
Strategy and Management
Education
Sociology and Political Science
Cultural Studies
Social Psychology
Applied Psychology
Geology
Ocean Engineering
Water Science and Technology

About

Dr. Greg Greenhalgh is an experienced educator and organizational development expert. He has over 15 years of academic research and teaching experience. His research and publication focuses on exploring leadership competencies in the sport, entertainment and hospitality industries. Greg is currently an Instructor within the Vinik Sports & Entertainment program at University of South Florida where he is responsible for teaching graduate-level courses in sport and entertainment management. Previously, Greg was a professor at Tulane University, University of Louisville and Central Michigan University. In addition, he has worked as an executive consultant for multiple Fortune 500 companies.

Legacy Map

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Publications

Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets
International Journal of Sport Communication
2010
Exploring Fan Behavior: Developing a Scale to Measure Sport eFANgelism
Journal of Sport Management
2015
A new reality: Fan perceptions of augmented reality readiness in sport marketing
Computers in Human Behavior
2020
Exploring and Measuring Spectator Sport Fanaticism
Communication & Sport
2016
Professional niche sports sponsorship: an investigation of sponsorship selection criteria
International Journal of Sports Marketing and Sponsorship
2013
Understanding spectator expectations: an analysis of niche sports
International Journal of Sport Management and Marketing
2013
Study Abroad’s Impact on U.S. Sport Management Students
Sport Management Education Journal
2018
Routledge Handbook of the Business of Women’s Sport
Unknown Venue
2019
Niche- Versus Mainstream-Sport Spectators: An Analysis of Need for Uniqueness and Sport eFANgelism
International Journal of Sport Communication
2016
The effects of fantasy football participation on team identification and NFL fandom
Unknown Venue
An Assessment of Fans' Willingness to Pay for Team's Environmental Sustainability Initiatives
Sport Marketing Quarterly
2020
The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team
Sport Management Review
2015
Recalibrating the Scale: A Case of Reseating a Sold-Out Arena
Case Studies in Sport Management
2016
Can Concessions Take You Out to the Ballpark? An Investigation of Concessions Motivation
Sport Marketing Quarterly
2018
Comparing Elements of Study Abroad Among Sport Management Students
Sport Management Education Journal
2020
The role of management in achieving health outcomes in SFD programmes: A stakeholder perspective
Sport Management Review
2019
Sponsorship of women’s sport
Routledge Handbook of the Business of Women’s Sport
2019
Niche Sport Sponsorship: Providing the Target Market Sponsors Want?
Sport Marketing Quarterly
2021
Community, identity and contested notions of place: a study of Haitian recreational soccer players in the Dominican Republic
Soccer & Society
2014
Consumption of niche sports: understanding which product attributes predict consumption across different levels of team identification
International Journal of Sport Management and Marketing
2013
An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior
Sport Marketing Quarterly
2021
Theory Creation in Sport for Development: Reflections on Barriers and Strategies for Advancement
Journal of Sport Management
2019
Heterosexist Attitudes and Team Cohesion in Women’s Collegiate Athletics
Journal of Intercollegiate Sport
2016
An examination of professional niche sport sponsorship : sponsors' objectives and selection criteria.
Unknown Venue
Integration of Esports in Educational Innovation: A Design-Based Research Approach
Sport Management Education Journal
2023
The relationship between peer servant leadership, social identity, and team cohesion in intercollegiate athletics
Psychology of Sport and Exercise
2020
Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective
Sport Management Review
2020
Here’s the Pitch: The Dilemma of Selecting a New Outdoor Playing Field for Sunshine State University
Unknown Venue
2015
Here’s the Pitch: The Dilemma of Selecting a New Outdoor Playing Field for Sunshine State University
Case Studies in Sport Management
2015
Encourage women to develop careers in athletics
College Athletics and the Law
2015
The Effect Of Advanced Imagery Training On NCAA Shot Putter Performance
Medicine & Science in Sports & Exercise
2020
Establishing Athlete Brand Among Female Pakistani Fans
PODIUM Sport, Leisure and Tourism Review
2017

Education

University of Louisville

PhD, Educational Leadership & Organizational Development / 2010

Louisville, Kentucky, United States of America

Central Michigan University

MA, Sport Administration / 2007

Mount Pleasant, Michigan, United States of America

Brock University

BSc, Sport Management / 2003

St. Catharines, Ontario, Canada

Experience

University of South Florida

Instructor, Vinik Sports & Entertainment Program / 2020Present

Links & Social Media

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