Dr. Michelle Burton is a highly educated professional with a strong background in the field of apparel, merchandising, and the retail supply chain. She holds a PhD in Apparel, Merchandising, and Design from Iowa State University, as well as a Master of Science in Merchandising from the University of North Texas. With over 10 years of experience in academia, Dr. Burton has held positions as an Assistant Professor at both Montclair State University and Kent State University. Her expertise in merchandising and retail operations has also been utilized in the corporate world, where she worked as a Senior Planner for Merch Ops at WalMart. Dr. Burton has also been involved in online education, serving as an Adjunct Faculty and Course Developer at Southern New Hampshire University. She has also worked in the fashion industry as an Ecommerce Merchandise Planner at TOMS. Throughout her career, Dr. Burton has conducted extensive research in the fields of consumer behavior, retailing, and global apparel sourcing. She has published numerous articles in top academic journals and has presented her research at national and international conferences. In addition to her education and professional experience, Dr. Burton is known for her passion and dedication to teaching and mentoring students. She is committed to helping them develop a strong understanding of the fashion industry and preparing them for successful careers in the field.

Michelle Burton, Ph.D.

Assistant Professor of Merchandising at Montclair State University

Research Expertise

Consumer Behavior

Sustainability

Supply Chain

Creative Reuse

Marginalized Populations

About

Publications

The “Joy of Letting Go”: Decluttering and Apparel

Fashion Practice / Nov 04, 2021

Eike, R. J., Burton, M., Hustvedt, G., & Cho, S. (2021). The “Joy of Letting Go”: Decluttering and Apparel. Fashion Practice, 14(2), 225–241. https://doi.org/10.1080/17569370.2021.1987654

The Sustainability-Conscious Consumer: An Exploration of the Motivations, Values, Beliefs, and Norms Guiding Garment Life Extension Practices

Sustainability / Aug 06, 2023

Burton, M., & Eike, R. (2023). The Sustainability-Conscious Consumer: An Exploration of the Motivations, Values, Beliefs, and Norms Guiding Garment Life Extension Practices. Sustainability, 15(15), 12033. https://doi.org/10.3390/su151512033

External Factors That Impact Apparel Repurposing Practice: Relationships Between Factors and Repurposing Levels

Breaking Boundaries / Sep 23, 2022

Eike, R. J., Cho, S., Momotaz, F., & Burton, M. (2022, September 23). External Factors That Impact Apparel Repurposing Practice: Relationships Between Factors and Repurposing Levels. Breaking Boundaries. https://doi.org/10.31274/itaa.13500

Craft of usership: A qualitative exploration of the consumer's characteristics and decision-making processes leading to extended product life

Burton, M. D. (n.d.). Craft of usership: A qualitative exploration of the consumer’s characteristics and decision-making processes leading to extended product life [Iowa State University]. https://doi.org/10.31274/td-20240329-181

The consumer’s perspective: Care and maintenance in ‘use phase’ of clothing apparel life cycle

Sustainability in Fashion - / Jun 30, 2020

Barbour, C., Hustvedt, G., Burton, M. D., & Eike, R. (2020, June 30). The consumer’s perspective: Care and maintenance in ‘use phase’ of clothing apparel life cycle. Sustainability in Fashion -. https://doi.org/10.31274/susfashion.11521

What motivates people to repurpose their garments?: Emerging versus developed perspectives

Bridging the Divide / Jan 22, 2024

Burton, M. D., & Hahn, K. H. (2024, January 22). What motivates people to repurpose their garments?: Emerging versus developed perspectives. Bridging the Divide. https://doi.org/10.31274/itaa.17264

Effect of Microwave Heating on Vermiculite from Limpopo, South Africa

Nov. 16-17, 2023 Johannesburg (South Africa)Back 39th JOHANNESBURG International Conference on “Chemical, Biological and Environmental Engineering” (JCBEE-23) / Nov 16, 2023

Effect of Microwave Heating on Vermiculite from Limpopo, South Africa. (2023, November 16). Nov. 16-17, 2023 Johannesburg (South Africa)Back 39th JOHANNESBURG International Conference on “Chemical, Biological and Environmental Engineering” (JCBEE-23). https://doi.org/10.17758/iicbe5.c1123063

Mentor Up: Preparing for the 21st Century Classroom

Pivoting for the Pandemic / Dec 28, 2020

Crutsinger, C. A., Zorola, M., Burton, M. D., & Pookulangara, S. (2020, December 28). Mentor Up: Preparing for the 21st Century Classroom. Pivoting for the Pandemic. https://doi.org/10.31274/itaa.11879

Walmart and Bonobos: An Integration of Two Unlikely Business Models

Fashion Business Cases / Jan 01, 2020

Burton, M., Rajagopal, M., & Hurst, J. L. (2020). Walmart and Bonobos: An Integration of Two Unlikely Business Models. Fashion Business Cases; Bloomsbury Publishing Plc. https://doi.org/10.5040/9781350990258.0012

Paradigm Shift: A Call for Conceptualization of a Fast Fashion Sustainable Business Model

Jan 01, 2019

Myers, B., Burton, M. D., & Eike, R. (2019). Paradigm Shift: A Call for Conceptualization of a Fast Fashion Sustainable Business Model. Iowa State University. Library. https://doi.org/10.31274/itaa.8280

Education

Iowa State University

PhD , Apparel, Merchandising, and Design

Ames

University of North Texas

Master of Science, Merchandising

Denton, Texas, United States of America

Experience

Montclair State University

Assistant Professor of Merchandising / September, 2024 — Present

Kent State University

Assistant Professor / August, 2022 — August, 2024

WalMart

Senior Planner, Merch Ops / December, 2021 — August, 2022

contract, worked as senior planner for Kids Shoes

Southern New Hampshire University

Adjunct faculty and course developer / July, 2013 — Present

TOMS

Ecommerce Merchandise Planner / September, 2021 — November, 2021

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