Dr. Robert W. Smith, Ph.D.

Associate Professor in Marketing in the Netherlands.

Research Expertise

Marketing
Psychology

About

Dr. Robert W. Smith is a highly accomplished marketing professional with a passion for research and teaching. He received his PhD in Marketing from the University of Michigan in 2013, specializing in consumer behavior, charitable giving, and branding. He has since held positions as an Associate Professor at Tilburg University and Assistant Professor at Ohio State University. Prior to pursuing his graduate studies, Dr. Smith gained valuable experience in the advertising industry as a Copywriter Intern at J Walter Thompson. This experience allowed him to develop his creativity and writing skills, which he now incorporates into his research and teaching. He has also worked and consulted for several nonprofits. Dr. Smith's research focuses on understanding consumer behavior and decision-making processes, with a particular interest in ethical marketing (e.g., CSR, sustainability), charitable giving, consumer belief formation, and branding. He has published numerous articles in top marketing and psychology journals and has presented his research at conferences around the world. In addition to his research, Dr. Smith is dedicated to teaching and mentoring the next generation of marketing professionals. He has taught a variety of courses at both the undergraduate and graduate level, covering topics such as consumer behavior, marketing strategy, and marketing research. Dr. Smith is always looking for new ways to connect and contribute to the industry.

Publications

Data from Investigating Variation in Replicability: A “Many Labs” Replication Project
Journal of Open Psychology Data
2014
More for the Many: The Influence of Entitativity on Charitable Giving
Journal of Consumer Research
2013
An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
Journal of Consumer Research
2016
Lost in the crowd: Entitative group membership reduces mind attribution
Consciousness and Cognition
2013
When promoting a charity can hurt charitable giving: A metacognitive analysis
Journal of Consumer Psychology
2012
The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations
Journal of Consumer Research
2019
Unconventional Consumption Methods and Enjoying Things Consumed: Recapturing the “First-Time” Experience
Personality and Social Psychology Bulletin
2018
Theory Building through Replication: Response to Commentaries on the “Many Labs” Replication Project
Unknown Venue
2022
The role of holistic processing in simultaneous consumption
Journal of Experimental Social Psychology
2020
Inferring Extremity from Memory: The Effects of Temporal Distance and Metacognitive Inference on Word-Of-Mouth
PsycEXTRA Dataset
2010
Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge
Journal of Marketing
2024
Self-esteem influences the willingness to engage in COVID-19 prevention behavior and persuasion efficacy
Social Science & Medicine
2023
If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences
International Journal of Research in Marketing
2021
Uniformity: The effects of organizational attire on judgments and attributions
Journal of Applied Social Psychology
2020
Supplemental Material for Metacognitive Inferences From Other People’s Memory Performance
Journal of Experimental Psychology: Applied
2016
Metacognitive inferences from other people’s memory performance.
Journal of Experimental Psychology: Applied
2016
Investigating Variation in Replicability
Social Psychology
2014
All for one: The influence of entitativity on charitable giving
PsycEXTRA Dataset
2011
The Influence of Entitativity on Charitable Giving
PsycEXTRA Dataset
2010

Education

University of Michigan

PhD, Marketing / May, 2013

Ann Arbor, Michigan, United States of America

Experience

Tilburg University

Associate Professor / September, 2019Present

Associate Professor, teaching Strategic Marketing Management and Consumer Research. Active in Research.

Ohio State University

Assistant Professor / September, 2013August, 2019

Teaching Undergraduate and MBA Consumer Behavior classes, among others

J Walter Thompson

Copywriter Intern / September, 2004August, 2005

Entry level copywriter for large advertising agency, Denver office

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