Jenna Drenten, Ph.D.
Marketing professor with expertise in digital consumer culture, influencer marketing, and media studies
Research Expertise
About
Publications
Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention
Gender, Work & Organization / Apr 24, 2019
Drenten, J., Gurrieri, L., & Tyler, M. (2019). Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention. Gender, Work & Organization, 27(1), 41–66. Portico. https://doi.org/10.1111/gwao.12354
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital
Journal of Advertising / Oct 20, 2021
Brooks, G., Drenten, J., & Piskorski, M. J. (2021). Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital. Journal of Advertising, 50(5), 528–547. https://doi.org/10.1080/00913367.2021.1977737
An exploratory investigation of the dramatic play of preschool children within a grocery store shopping context
International Journal of Retail & Distribution Management / Sep 05, 2008
Drenten, J., Okleshen Peters, C., & Boyd Thomas, J. (2008). An exploratory investigation of the dramatic play of preschool children within a grocery store shopping context. International Journal of Retail & Distribution Management, 36(10), 831–855. https://doi.org/10.1108/09590550810901017
Visual storytelling and vulnerable health care consumers: normalising practices and social support through Instagram
Journal of Services Marketing / Dec 03, 2019
Gurrieri, L., & Drenten, J. (2019). Visual storytelling and vulnerable health care consumers: normalising practices and social support through Instagram. Journal of Services Marketing, 33(6), 702–720. https://doi.org/10.1108/jsm-09-2018-0262
Celebrity 2.0: Lil Miquela and the rise of a virtual star system
Feminist Media Studies / Oct 04, 2020
Drenten, J., & Brooks, G. (2020). Celebrity 2.0: Lil Miquela and the rise of a virtual star system. Feminist Media Studies, 20(8), 1319–1323. https://doi.org/10.1080/14680777.2020.1830927
Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls Jenna Drenten
Online Consumer Behavior / May 04, 2012
Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls Jenna Drenten. (2012). In Online Consumer Behavior (pp. 37–68). Routledge. https://doi.org/10.4324/9780203123911-9
Religion-Related Research in the Journal of Macromarketing, 1981-2014
Journal of Macromarketing / Jul 27, 2016
Drenten, J., & McManus, K. (2016). Religion-Related Research in the Journal of Macromarketing, 1981-2014. Journal of Macromarketing, 36(4), 377–387. https://doi.org/10.1177/0276146715623051
Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions
Journal of Business Research / Aug 01, 2013
Mason, M. J., Tanner, J. F., Piacentini, M., Freeman, D., Anastasia, T., Batat, W., Boland, W., Canbulut, M., Drenten, J., Hamby, A., Rangan, P., & Yang, Z. (2013). Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions. Journal of Business Research, 66(8), 1235–1241. https://doi.org/10.1016/j.jbusres.2012.08.017
Gamer Girls: Navigating a Subculture of Gender Inequality
Research in Consumer Behavior / Nov 28, 2016
Harrison, R. L., Drenten, J., & Pendarvis, N. (2016). Gamer Girls: Navigating a Subculture of Gender Inequality. In Consumer Culture Theory (pp. 47–64). Emerald Group Publishing Limited. https://doi.org/10.1108/s0885-211120160000018004
The feminist politics of choice: lipstick as a marketplace icon
Consumption Markets & Culture / Sep 25, 2019
Gurrieri, L., & Drenten, J. (2019). The feminist politics of choice: lipstick as a marketplace icon. Consumption Markets & Culture, 24(3), 225–240. https://doi.org/10.1080/10253866.2019.1670649
The hashtaggable body: negotiating gender performance in social media
Handbook of Research on Gender and Marketing / Feb 22, 2019
Gurrieri, L., & Drenten, J. (2019). The hashtaggable body: negotiating gender performance in social media. In Handbook of Research on Gender and Marketing. Edward Elgar Publishing. https://doi.org/10.4337/9781788115384.00010
Crossing the #BikiniBridge
The Dark Side of Social Media / Sep 14, 2017
Drenten, J., & Gurrieri, L. (2017). Crossing the #BikiniBridge. In The Dark Side of Social Media (pp. 49–70). Routledge. https://doi.org/10.4324/9781315167718-4
Death consumes us – dispatches from the “death professors”
Consumption Markets & Culture / Sep 03, 2017
Dobscha, S., & Podoshen, J. S. (2017). Death consumes us – dispatches from the “death professors.” Consumption Markets & Culture, 20(5), 383–386. https://doi.org/10.1080/10253866.2017.1368470
Digital Payment, “Venmo Me” Culture, and Sociality
The Routledge Handbook of Digital Consumption / Aug 05, 2022
Drenten, J. (2022). Digital Payment, “Venmo Me” Culture, and Sociality. In The Routledge Handbook of Digital Consumption (pp. 98–110). Routledge. https://doi.org/10.4324/9781003317524-10
Big Brother is monitoring
The Routledge Companion to Marketing and Feminism / Jan 06, 2022
Gurrieri, L., & Drenten, J. (2022). Big Brother is monitoring. In The Routledge Companion to Marketing and Feminism (pp. 368–387). Routledge. https://doi.org/10.4324/9781003042587-29
Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey
Marketing Letters / Sep 01, 2021
Dobscha, S., Coleman, C., Drenten, J., Ferguson, S., Finkelstein-Young, S., Gurrieri, L., Harrison, R., Hein, W., Houston, H. R., McVey, L., Cherup, A. N., Ostberg, J., Ourahmoune, N., Peñaloza, L., Pounders, K., Prothero, A., Bettany, S., Sredl, K., … Steinfield, L. (2021). Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey. Marketing Letters, 32(3), 341–347. https://doi.org/10.1007/s11002-021-09588-2
When kids are the last to know: embodied tensions in surprising children with family vacations
Young Consumers / Jun 18, 2018
Drenten, J. (2018). When kids are the last to know: embodied tensions in surprising children with family vacations. Young Consumers, 19(2), 199–217. https://doi.org/10.1108/yc-08-2017-00728
Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Peñaloza, and Craig Thompson
Journal of the Association for Consumer Research / Apr 01, 2021
Drenten, J., Maclaran, P., Peñaloza, L., & Thompson, C. J. (2021). Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Peñaloza, and Craig Thompson. Journal of the Association for Consumer Research, 6(2), 296–305. https://doi.org/10.1086/713088
Gone but Not Forgotten: Symbolic Meaning and Motives in Gift-Giving to the Deceased
Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Jan 01, 2015
Drenten, J., McManus, K., & Labrecque, L. (2015). Gone but Not Forgotten: Symbolic Meaning and Motives in Gift-Giving to the Deceased. In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… (pp. 792–795). Springer International Publishing. https://doi.org/10.1007/978-3-319-10912-1_247
Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing
Journal of Marketing Management / Jul 24, 2023
Gurrieri, L., Drenten, J., & Abidin, C. (2023). Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing. Journal of Marketing Management, 39(11–12), 911–932. https://doi.org/10.1080/0267257x.2023.2255053
Digital ventriloquism and celebrity access: Cameo and the emergence of paid puppeteering on digital platforms
New Media & Society / Sep 03, 2021
Drenten, J., & Psarras, E. (2021). Digital ventriloquism and celebrity access: Cameo and the emergence of paid puppeteering on digital platforms. New Media & Society, 25(12), 3350–3369. https://doi.org/10.1177/14614448211041175
Curating a consumption ideology: Platformization and gun influencers on Instagram
Marketing Theory / Oct 10, 2023
Drenten, J., Gurrieri, L., Huff, A. D., & Barnhart, M. (2023). Curating a consumption ideology: Platformization and gun influencers on Instagram. Marketing Theory. https://doi.org/10.1177/14705931231207329
More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance
Journal of Consumer Research / Oct 03, 2022
Drenten, J., Harrison, R. L., & Pendarvis, N. J. (2022). More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance. Journal of Consumer Research, 50(1), 2–24. https://doi.org/10.1093/jcr/ucac046
Centering transgender consumers in conceptualizations of marketplace marginalization and digital spaces
Journal of Consumer Affairs / Mar 06, 2023
Hansman, B., & Drenten, J. (2023). Centering transgender consumers in conceptualizations of marketplace marginalization and digital spaces. Journal of Consumer Affairs. Portico. https://doi.org/10.1111/joca.12520
Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy
Gender, Work & Organization / Oct 12, 2022
Gurrieri, L., Prothero, A., Bettany, S., Dobscha, S., Drenten, J., Ferguson, S., Finkelstein, S., McVey, L., Ourahmoune, N., Steinfield, L., & Tuncay Zayer, L. (2022). Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy. Gender, Work & Organization. Portico. https://doi.org/10.1111/gwao.12912
The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being
Journal of Consumer Affairs / Jun 14, 2022
Ekpo, A. E., Drenten, J., Albinsson, P. A., Anong, S., Appau, S., Chatterjee, L., Dadzie, C. A., Echelbarger, M., Muldrow, A., Ross, S. M., Santana, S., & Weinberger, M. F. (2022). The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being. Journal of Consumer Affairs, 56(3), 1062–1078. Portico. https://doi.org/10.1111/joca.12458
Conversations about conducting marketing research in mental health
Journal of Consumer Marketing / Jun 07, 2022
Machin, J. E., Brister, T., Bossarte, R. M., Drenten, J., Hill, R. P., Holland, D. L., Martik, M., Mulder, M., Martik, M., Viswanathan, M., Yeh, M. A., Mirabito, A. M., Rapp Farrell, J., Crosby, E., & Ross Adkins, N. (2022). Conversations about conducting marketing research in mental health. Journal of Consumer Marketing, 39(6), 569–578. https://doi.org/10.1108/jcm-02-2022-5212
Video gaming as a gendered pursuit
Handbook of Research on Gender and Marketing / Feb 22, 2019
Drenten, J., Harrison, R. L., & Pendarvis, N. J. (2019). Video gaming as a gendered pursuit. In Handbook of Research on Gender and Marketing. Edward Elgar Publishing. https://doi.org/10.4337/9781788115384.00007
The Role of Digital Virtual Consumption in Navigating Risk-Laden Life Events
Journal of the Association for Consumer Research / Jan 01, 2018
Drenten, J., & Zayer, L. T. (2018). The Role of Digital Virtual Consumption in Navigating Risk-Laden Life Events. Journal of the Association for Consumer Research, 3(1), 46–62. https://doi.org/10.1086/695700
Graves, gifts, and the bereaved consumer: a restorative perspective of gift exchange
Consumption Markets & Culture / Sep 03, 2017
Drenten, J., McManus, K., & Labrecque, L. I. (2017). Graves, gifts, and the bereaved consumer: a restorative perspective of gift exchange. Consumption Markets & Culture, 20(5), 423–455. https://doi.org/10.1080/10253866.2017.1367680
The Role of Market-Mediated Milestones in Negotiating Adolescent Identity Tensions
Research in Consumer Behavior / Dec 06, 2013
Drenten, J. (2013). The Role of Market-Mediated Milestones in Negotiating Adolescent Identity Tensions. In Consumer Culture Theory (pp. 97–122). Emerald Group Publishing Limited. https://doi.org/10.1108/s0885-2111(2013)0000015006
Royal Rivalry and the Quest for a Son
PsycCRITIQUES / Jan 01, 2009
Zinkhan, G. M., & Drenten, J. M. (2009). Royal Rivalry and the Quest for a Son. PsycCRITIQUES, 54(5). https://doi.org/10.1037/a0014899
Adventure, Courage, and Perseverance
PsycCRITIQUES / Jan 01, 2008
Zinkhan, G. M., & Drenten, J. M. (2008). Adventure, Courage, and Perseverance. PsycCRITIQUES, 53(42). https://doi.org/10.1037/a0013402
A Foundation for Theory Building in Neuroscience and Communication
PsycCRITIQUES / Jan 01, 2008
Zinkhan, G. M., & Drenten, J. M. (2008). A Foundation for Theory Building in Neuroscience and Communication. PsycCRITIQUES, 53(10). https://doi.org/10.1037/a0011184
Future Technology, Consumerism, and the Human Condition
PsycCRITIQUES / Jan 01, 2008
Zinkhan, G. M., & Drenten, J. M. (2008). Future Technology, Consumerism, and the Human Condition. PsycCRITIQUES, 53(51). https://doi.org/10.1037/a0013880
Education
University of Georgia
PhD, Marketing / May, 2012
Winthrop University
BS, Integrated Marketing Communications / May, 2007
Experience
Loyola University Chicago
Associate Professor of Marketing / July, 2020 — Present
Assistant Professor of Marketing / July, 2014 — June, 2020
John Carroll University
Assistant Professor of Marketing / July, 2012 — June, 2014
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