Roberta Baxter

Advisor to the world's leading subscription-based companies | Keynote Speaker | Author of The Membership Economy and The Forever Transaction | Host of Subscription Stories Podcast

Education

Harvard University

AB, English

Stanford University Graduate School of Business

MBA, Strategy, Marketing, Entrepreneurship

Experience

Peninsula Strategies

Founder, Peninsula Strategies / September, 2001 — Present

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

tendercare

Advisor / July, 2025 — Present

Pavilion

Board Member / October, 2024 — Present

Midi Health

Advisor / January, 2022 — Present

Instructor / January, 2016 — Present

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Strava

Advisory Board Member / June, 2020 — January, 2025

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