Dr. Cassie Mogilner Holmes, Ph.D.

Award-winning UCLA professor researching and teaching happiness and the role of time

Research Expertise

happiness
time
subjective well-being

About

Cassie Holmes is a chaired professor at UCLA’s Anderson School of Management, an award-winning teacher and researcher on time and happiness, and bestselling author of *Happier Hour: How to Beat Distraction, Expand Your Time, and Focus on What Matters Most*.   *Happier Hour* is a *Wall Street Journal* Bestseller, and was selected as an Amazon Best Book of 2022, a “must read” by *Forbes,* the *Washington Post,* and the *Financial Times*, and was featured in such outlets as the Today Show, CBS Mornings, CNN, NPR’s Hidden Brain, and GOOP with Gwyneth Paltrow.   Holmes’s academic research has been widely published in lead academic journals. The course that she developed and now teaches, Applying the Science of Happiness to Life Design, is among UCLA’s most popular for MBAs and Executive MBAs alike.   Prior to joining UCLA, Cassie was a tenured faculty member at Wharton, and she has a Ph.D. from Stanford University’s Graduate School of Business and a B.A. from Columbia.

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Publications

Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
Journal of Consumer Research
2010
The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction
Journal of Consumer Research
2008
Happiness from Ordinary and Extraordinary Experiences
Journal of Consumer Research
2013
How Happiness Affects Choice
Journal of Consumer Research
2011
The Pursuit of Happiness
Psychological Science
2010
“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection
Journal of Consumer Research
2009
The Shifting Meaning of Happiness
Social Psychological and Personality Science
2010
Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1
Journal of Consumer Research
2008
Time, Money, and Morality
Psychological Science
2013
If money does not make you happy, consider time
Journal of Consumer Psychology
2011
Experiential Gifts Foster Stronger Social Relationships Than Material Gifts
Journal of Consumer Research
2016
Giving Time Gives You Time
Psychological Science
2012
Does Variety Among Activities Increase Happiness?
Journal of Consumer Research
2016
Prosocial spending and buying time: Money as a tool for increasing subjective well-being
Advances in Experimental Social Psychology
2020
People Rely Less on Consumer Reviews for Experiential than Material Purchases
Journal of Consumer Research
2019
People Who Choose Time Over Money Are Happier
Social Psychological and Personality Science
2016
Having too little or too much time is linked to lower subjective well-being.
Journal of Personality and Social Psychology
2021
Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment
Journal of Consumer Research
2013
Time, money, and happiness
Current Opinion in Psychology
2016
Reinforcement versus balance response in sequential choice
Marketing Letters
2008
Rethinking time: Implications for well‐being
Consumer Psychology Review
2017
It’s time for happiness
Current Opinion in Psychology
2019
Preferences for experienced versus remembered happiness
The Journal of Positive Psychology
2018
Happiness From Treating the Weekend Like a Vacation
Social Psychological and Personality Science
2020
Know what I want but can I find it?: Examining the dynamic relationship between stated and revealed preferences
PsycEXTRA Dataset
2005
Consumer Happiness and Well-Being
The Cambridge Handbook of Consumer Psychology
2015
These 6 Things: How to Focus Your Teaching on What Matters Most
Unknown Venue
2019
Editorial overview: Time
Current Opinion in Psychology
2019
A broad view of time predicts greater subjective well-being
Personality and Individual Differences
2024
Time Poverty
Elgar Encyclopedia of Consumer Behavior
2024
Shifting product attitudes: The time > money effect
PsycEXTRA Dataset
2009
Time Poverty
Unknown Venue
2024
Financial resources impact the relationship between meaning and happiness.
Emotion
2023
Pooling finances and relationship satisfaction.
Journal of Personality and Social Psychology
2022
Consumer debt and satisfaction in life.
Journal of Experimental Psychology: Applied
2021

Education

PhD, Marketing / June, 2009

Palo Alto, California, United States of America

Columbia University

B.A., Psychology / May, 2002

New York, New York, United States of America

Experience

Wharton, University of Pennsylvania

Associate Professor / July, 2015 — July, 2016

Researcher of Happiness and Time; Taught Brand Management to MBAs

Assistant Professor / July, 2009 — July, 2015

Researcher of Happiness and Time; Taught Brand Management to MBAs

UCLA Anderson School of Management

Professor / July, 2020 — Present

Bud Knapp Chaired Professor of Marketing and Behavioral Decision Making; Researcher of Happiness and Time; Teaches "Applying the Science of Happiness to Life Design" to MBAs and Executive MBAs

Associate Professor / April, 2016 — July, 2020

Donnalisa ’86 and Bill Barnum Endowed Term Chair in Management; Researcher of Happiness and Time; Teaches "Applying the Science of Happiness to Life Design" to MBAs and Executive MBAs

Gallery Books, Simon & Schuster

Author of HAPPIER HOUR: HOW TO BEAT DISTRACTION, EXPAND YOUR TIME, AND FOCUS ON WHAT MATTERS MOST / September, 2022 — Present

TEDX Manhattan Beach

Speaker: "You can be happy without changing your life" / November, 2023 — March, 2024

Links & Social Media

Research Web Site

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