Dr. Cassie Mogilner Holmes, Ph.D.

Award-winning UCLA professor researching and teaching happiness and the role of time

Research Expertise

happiness

time

subjective well-being

About

Cassie Holmes is a chaired professor at UCLA’s Anderson School of Management, an award-winning teacher and researcher on time and happiness, and bestselling author of *Happier Hour: How to Beat Distraction, Expand Your Time, and Focus on What Matters Most*. *Happier Hour* is a *Wall Street Journal* Bestseller, and was selected as an Amazon Best Book of 2022, a “must read” by *Forbes,* the *Washington Post,* and the *Financial Times*, and was featured in such outlets as the Today Show, CBS Mornings, CNN, NPR’s Hidden Brain, and GOOP with Gwyneth Paltrow. Holmes’s academic research has been widely published in lead academic journals. The course that she developed and now teaches, Applying the Science of Happiness to Life Design, is among UCLA’s most popular for MBAs and Executive MBAs alike. Prior to joining UCLA, Cassie was a tenured faculty member at Wharton, and she has a Ph.D. from Stanford University’s Graduate School of Business and a B.A. from Columbia.

Publications

Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Journal of Consumer Research / Aug 01, 2010

Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter. Journal of Consumer Research, 37(2), 224–237. https://doi.org/10.1086/651566

The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction

Journal of Consumer Research / Aug 01, 2008

Mogilner, C., Rudnick, T., & Iyengar, S. S. (2008). The Mere Categorization Effect: How the Presence of Categories Increases Choosers’ Perceptions of Assortment Variety and Outcome Satisfaction. Journal of Consumer Research, 35(2), 202–215. https://doi.org/10.1086/588698

Happiness from Ordinary and Extraordinary Experiences

Journal of Consumer Research / Dec 13, 2013

Bhattacharjee, A., & Mogilner, C. (2013). Happiness from Ordinary and Extraordinary Experiences. Journal of Consumer Research, 41(1), 1–17. https://doi.org/10.1086/674724

How Happiness Affects Choice

Journal of Consumer Research / Dec 13, 2011

Mogilner, C., Aaker, J., & Kamvar, S. D. (2011). How Happiness Affects Choice. Journal of Consumer Research, 39(2), 429–443. https://doi.org/10.1086/663774

The Pursuit of Happiness

Psychological Science / Aug 23, 2010

Mogilner, C. (2010). The Pursuit of Happiness: Time, Money, and Social Connection. Psychological Science, 21(9), 1348–1354. https://doi.org/10.1177/0956797610380696

“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection

Journal of Consumer Research / Aug 01, 2009

Mogilner, C., & Aaker, J. (2009). “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection. Journal of Consumer Research, 36(2), 277–291. https://doi.org/10.1086/597161

The Shifting Meaning of Happiness

Social Psychological and Personality Science / Dec 20, 2010

Mogilner, C., Kamvar, S. D., & Aaker, J. (2010). The Shifting Meaning of Happiness. Social Psychological and Personality Science, 2(4), 395–402. https://doi.org/10.1177/1948550610393987

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1

Journal of Consumer Research / Feb 01, 2008

Mogilner, C., Aaker, J. L., & Pennington, G. L. (2008). Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention: Table 1. Journal of Consumer Research, 34(5), 670–681. https://doi.org/10.1086/521901

Time, Money, and Morality

Psychological Science / Dec 06, 2013

Gino, F., & Mogilner, C. (2013). Time, Money, and Morality. Psychological Science, 25(2), 414–421. https://doi.org/10.1177/0956797613506438

If money does not make you happy, consider time

Journal of Consumer Psychology / Mar 15, 2011

Aaker, J. L., Rudd, M., & Mogilner, C. (2011). If money does not make you happy, consider time. Journal of Consumer Psychology, 21(2), 126–130. Portico. https://doi.org/10.1016/j.jcps.2011.01.004

Experiential Gifts Foster Stronger Social Relationships Than Material Gifts

Journal of Consumer Research / Dec 11, 2016

Chan, C., & Mogilner, C. (2016). Experiential Gifts Foster Stronger Social Relationships Than Material Gifts. Journal of Consumer Research, 43(6), 913–931. https://doi.org/10.1093/jcr/ucw067

Giving Time Gives You Time

Psychological Science / Sep 12, 2012

Mogilner, C., Chance, Z., & Norton, M. I. (2012). Giving Time Gives You Time. Psychological Science, 23(10), 1233–1238. https://doi.org/10.1177/0956797612442551

Does Variety Among Activities Increase Happiness?

Journal of Consumer Research / May 10, 2016

Etkin, J., & Mogilner, C. (2016). Does Variety Among Activities Increase Happiness? Journal of Consumer Research, 43(2), 210–229. https://doi.org/10.1093/jcr/ucw021

Prosocial spending and buying time: Money as a tool for increasing subjective well-being

Advances in Experimental Social Psychology / Jan 01, 2020

Dunn, E. W., Whillans, A. V., Norton, M. I., & Aknin, L. B. (2020). Prosocial spending and buying time: Money as a tool for increasing subjective well-being. In Advances in Experimental Social Psychology (pp. 67–126). Elsevier. https://doi.org/10.1016/bs.aesp.2019.09.001

People Rely Less on Consumer Reviews for Experiential than Material Purchases

Journal of Consumer Research / Sep 10, 2019

Dai, H., Chan, C., & Mogilner, C. (2019). People Rely Less on Consumer Reviews for Experiential than Material Purchases. Journal of Consumer Research, 46(6), 1052–1075. https://doi.org/10.1093/jcr/ucz042

People Who Choose Time Over Money Are Happier

Social Psychological and Personality Science / Jun 23, 2016

Hershfield, H. E., Mogilner, C., & Barnea, U. (2016). People Who Choose Time Over Money Are Happier. Social Psychological and Personality Science, 7(7), 697–706. https://doi.org/10.1177/1948550616649239

Having too little or too much time is linked to lower subjective well-being.

Journal of Personality and Social Psychology / Oct 01, 2021

Sharif, M. A., Mogilner, C., & Hershfield, H. E. (2021). Having too little or too much time is linked to lower subjective well-being. Journal of Personality and Social Psychology, 121(4), 933–947. https://doi.org/10.1037/pspp0000391

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

Journal of Consumer Research / Apr 01, 2013

Mogilner, C., Shiv, B., & Iyengar, S. S. (2013). Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment. Journal of Consumer Research, 39(6), 1300–1312. https://doi.org/10.1086/668534

Time, money, and happiness

Current Opinion in Psychology / Aug 01, 2016

Mogilner, C., & Norton, M. I. (2016). Time, money, and happiness. Current Opinion in Psychology, 10, 12–16. https://doi.org/10.1016/j.copsyc.2015.10.018

Reinforcement versus balance response in sequential choice

Marketing Letters / Jun 03, 2008

Huber, J., Goldsmith, K., & Mogilner, C. (2008). Reinforcement versus balance response in sequential choice. Marketing Letters, 19(3–4), 229–239. https://doi.org/10.1007/s11002-008-9042-5

Rethinking time: Implications for well‐being

Consumer Psychology Review / Dec 25, 2017

Mogilner, C., Hershfield, H. E., & Aaker, J. (2017). Rethinking time: Implications for well‐being. Consumer Psychology Review, 1(1), 41–53. Portico. https://doi.org/10.1002/arcp.1003

It’s time for happiness

Current Opinion in Psychology / Apr 01, 2019

Mogilner, C. (2019). It’s time for happiness. Current Opinion in Psychology, 26, 80–84. https://doi.org/10.1016/j.copsyc.2018.07.002

Preferences for experienced versus remembered happiness

The Journal of Positive Psychology / Apr 05, 2018

Mogilner, C., & Norton, M. I. (2018). Preferences for experienced versus remembered happiness. The Journal of Positive Psychology, 14(2), 244–251. https://doi.org/10.1080/17439760.2018.1460688

Happiness From Treating the Weekend Like a Vacation

Social Psychological and Personality Science / Jun 15, 2020

West, C., Mogilner, C., & DeVoe, S. E. (2020). Happiness From Treating the Weekend Like a Vacation. Social Psychological and Personality Science, 12(3), 346–356. https://doi.org/10.1177/1948550620916080

Know what I want but can I find it?: Examining the dynamic relationship between stated and revealed preferences

PsycEXTRA Dataset / Jan 01, 2005

Iyengar, S. S., Simonson, I., Fisman, R., & Mogilner, C. (2005). Know what I want but can I find it?: Examining the dynamic relationship between stated and revealed preferences: (633942013-142) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e633942013-142

Consumer Happiness and Well-Being

The Cambridge Handbook of Consumer Psychology / Sep 09, 2015

Mogilner, C., & Norton, M. I. (2015). Consumer Happiness and Well-Being. In The Cambridge Handbook of Consumer Psychology (pp. 5–28). Cambridge University Press. https://doi.org/10.1017/cbo9781107706552.001

These 6 Things: How to Focus Your Teaching on What Matters Most

Jan 01, 2019

Stuart, D. (2019). These 6 Things: How to Focus Your Teaching on What Matters Most. Corwin. https://doi.org/10.4135/9781506391052

Editorial overview: Time

Current Opinion in Psychology / Apr 01, 2019

Mogilner, C., & DeVoe, S. E. (2019). Editorial overview: Time. Current Opinion in Psychology, 26, iv–vi. https://doi.org/10.1016/j.copsyc.2019.03.012

A broad view of time predicts greater subjective well-being

Personality and Individual Differences / Jul 01, 2024

Bergstrom, T., Reiff, J., Mogilner, C., & Hershfield, H. (2024). A broad view of time predicts greater subjective well-being. Personality and Individual Differences, 225, 112663. https://doi.org/10.1016/j.paid.2024.112663

Time Poverty

Elgar Encyclopedia of Consumer Behavior / Jun 13, 2024

Trupia, M. G., Engeler, I., & Holmes, C. M. (2024). Time Poverty. In Elgar Encyclopedia of Consumer Behavior (pp. 301–304). Edward Elgar Publishing. https://doi.org/10.4337/9781803926278.ch92

Shifting product attitudes: The time > money effect

PsycEXTRA Dataset / Jan 01, 2009

Mogilner, C., & Aaker, J. (2009). Shifting product attitudes: The time > money effect: (621092012-097) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e621092012-097

Time Poverty

Jun 16, 2024

Trupia, M. G., Engeler, I., & Holmes, C. M. (2024). Time Poverty. https://doi.org/10.31234/osf.io/zr6ny

Financial resources impact the relationship between meaning and happiness.

Emotion / Mar 01, 2023

Catapano, R., Quoidbach, J., Mogilner, C., & Aaker, J. L. (2023). Financial resources impact the relationship between meaning and happiness. Emotion, 23(2), 504–511. https://doi.org/10.1037/emo0001090

Pooling finances and relationship satisfaction.

Journal of Personality and Social Psychology / Dec 01, 2022

Gladstone, J. J., Garbinsky, E. N., & Mogilner, C. (2022). Pooling finances and relationship satisfaction. Journal of Personality and Social Psychology, 123(6), 1293–1314. https://doi.org/10.1037/pspi0000388

Consumer debt and satisfaction in life.

Journal of Experimental Psychology: Applied / Mar 01, 2021

Greenberg, A. E., & Mogilner, C. (2021). Consumer debt and satisfaction in life. Journal of Experimental Psychology: Applied, 27(1), 57–68. https://doi.org/10.1037/xap0000276

Education

PhD, Marketing / June, 2009

Palo Alto, California, United States of America

Columbia University

B.A., Psychology / May, 2002

New York, New York, United States of America

Experience

Wharton, University of Pennsylvania

Associate Professor / July, 2015 — July, 2016

Researcher of Happiness and Time; Taught Brand Management to MBAs

Assistant Professor / July, 2009 — July, 2015

Researcher of Happiness and Time; Taught Brand Management to MBAs

UCLA Anderson School of Management

Professor / July, 2020 — Present

Bud Knapp Chaired Professor of Marketing and Behavioral Decision Making; Researcher of Happiness and Time; Teaches "Applying the Science of Happiness to Life Design" to MBAs and Executive MBAs

Associate Professor / April, 2016 — July, 2020

Donnalisa ’86 and Bill Barnum Endowed Term Chair in Management; Researcher of Happiness and Time; Teaches "Applying the Science of Happiness to Life Design" to MBAs and Executive MBAs

Gallery Books, Simon & Schuster

Author of HAPPIER HOUR: HOW TO BEAT DISTRACTION, EXPAND YOUR TIME, AND FOCUS ON WHAT MATTERS MOST / September, 2022 — Present

TEDX Manhattan Beach

Speaker: "You can be happy without changing your life" / November, 2023 — March, 2024

Links & Social Media

Research Web Site

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