Peter Rössger is an industry consultant and professional keynote speaker in automotive trends and megatrends, technology, society, humans, and machines. This includes automotive human-machine interfaces, user experience, usability, and human factors. With his thoughtful keynotes and workshops he inspires his audiences to new level of awareness, thinking, decision making, and acting by putting the human into the focus. He is certified by Greator/Gedanken Tanken as a keynote speaker. His latest book “Status Offline” was published by Remote in March 2023. Peter is the founder and owner of beyond HMI/////. We focus on creating knowledge on humans in autonomous driving, HMI concepts, usability, and user experience for the automotive industry, automated driving, software defined vehicles, the Industrial Internet, mobile machinery, and software applications. We perform studies on markets, cultures, usability, and user experience. Our strategic market analyses give deep insights into automotive markets, the future of mobility, usability, and user experience trends and technologies. Target is to lift our clients to new levels of awareness, thinking, decision making, and acting. We make our clients future prove and successful by bringing the human and its needs, wishes, dreams into the focus.