Ann Williams
Footwear Design & Industry Subject Matter Expert | Creative Consultant | Team Leader & Project Manager | Expert Witness I Speaker | Footwear Careers Advisor
About
Education
De Montfort University
BA (Hons), Footwear Design. Graduated with Honors. / December, 1993
Experience
Schwilliamz Creative Consultants, Inc.
Creative Director - Product Design and Project Management / October, 2003 — Present
Director of a leading footwear industry consultancy, designing and delivering creative strategies and commercial solutions for clients worldwide. Leveraging over 30 years of direct industry experience, my areas of expertise include: - All stages of the product design and development process, from consumer and market insight, trend research and initial concepts all the way through product launch - Project management - New business initiatives and product offerings, market expansion and go to market strategies - Branding and licensing - Team building, advising and leadership - Global industry insight and best practices - Career guidance, professional development and mentoring Uniquely equipped to consult on-site and/or remotely, throughout the US, Europe (specifically in the UK), and the Far East, given our professional and personal ties to these markets. BRANDS IN MY PORTFOLIO INCLUDE: Sperry, Converse, Stride-Rite, Ecco, Landsʼ End, Clarks International, Easy Spirit, Keds, Nine West Group, White Mountain, Reebok, Fisher-Price, BBC International, Muck, Sears Holding Corporation, Start-Rite U.K., Dockers, Marc Fisher, Kuru, Aetrex Worldwide, Viakix, ICB.
Schwilliamz Creative Consultants - Footwear Design and Development
Subject Matter Expert - Footwear product and industry / October, 2003 — Present
https://www.schwilliamz.com/footwear-expert-services Litigation Support and Expert Testifying Witness Provide expert testimony and litigation support on footwear product and industry related matters, including intellectual property and patent infringement. Expertise extends to all facets of footwear design, utility and technical issues; existing art review and analysis; materials development, applications and usage; duties and tariffs; specifications, prototyping, sampling and production techniques and technical issues; industry, consumer, product and retail trends and history. Experience working directly with counsel includes: - Providing expert witness testimony at depositions - Preparing subject matter expert reports - Giving depositions - Researching, reviewing and analyzing prior, present and potential case work - Advising on footwear intellectual property, patent infringement and related matters. Clients include: Kilpatrick Townsend LLP Other footwear product and industry expert related services include: - panel discussions and speaking engagements - media interviews - lectures and seminars - design team development, integration and management - training and instruction in both the workplace and the classroom/studio - student and peer mentoring - job candidate screening and interviewing - design portfolio review and critique - sales presentations and product demonstrations - design and sourcing integration - design and development process review, advising and implementation
The Stride Rite Corporation
Director of Product and Design / January, 1999 — January, 2003
Actively designed product and managed staff of 8-10 designers and product managers through the entire footwear design and development process, from initial strategy and concepts to final product delivery. Collaborated closely with Senior management, as well as product licensing, marketing, domestic and overseas development and merchandising teams. Responsibilities included design related operations, including calendars, timelines, budgets, processes, design reviews and seasonal internal and external sales meetings, travel, off-sites, staff development. Developed new product initiatives; coordinated closely with external partners on licensed product for complementary categories including eyeglasses, hosiery, apparel and home goods; developed and implemented new technologies. Recipient, The Stride Rite “Best Award” 2002, “In recognition of outstanding dedication, exceeding day to day expectations, while respecting and valuing others.” Selected by peers and senior management.
Reebok
Footwear Designer - Childrens / March, 1997 — April, 1999
Designed unique and original footwear, offering features, benefits and aesthetics while also staying true to core Reebok DNA. Redesigned and reengineered adult “hero” footwear to meet the unique needs and demands of children, while also ensuring feasible and cost effective production. Collaborated closely and simultaneously with both internal and third party agent development and licensing teams and related overseas production facilities, balancing different processes, timelines and duty rulings. Communicated global corporate design direction, standards, palettes and deadlines to external agents, and ensured adherence to same.
Clarks International
Footwear Designer / June, 1993 — March, 1997
Earned coveted design internship while still in university; hired full time upon graduation. Promoted quickly to lead design of the brand’s “First Shoes” line, a comprehensive collection of footwear for children aged 6 months to 2 years representing the consumer’s vital first experience with the Clark’s brand. The extensive line consisted of main range and seasonal product, designed for both the domestic UK and Continental European markets. Notable accomplishments include designing the #1 selling girls shoe in the UK.
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