Brandon Mastromartino, Ph.D.

Director at Institute on Sports Wagering and Gaming, San Diego State University

San Diego, California, United States of America

Research Expertise

Sports Betting
Sport Marketing
Sports Fandom
Sports Sponsorship

About

Dr. Brandon Mastromartino is the Director of the Institute on Sports Wagering and Gaming and an Assistant Professor in the L. Robert Payne School of Hospitality and Tourism Management at San Diego State University. He holds an M.S. and Ph.D. in Sport Management & Policy from the University of Georgia and a B.A. in Media & Communications from the University of Western Ontario. Dr. Mastromartino’s research examines consumer behavior in the sport and gaming industries, with a particular focus on sports fans, sports bettors, and the marketing and policy environments that shape their decisions. His work integrates theories from behavioral science, social economics, digital marketing, and consumer psychology to better understand how fans engage with sport organizations, betting platforms, and sports sponsors. He also investigates regulatory frameworks, responsible gambling practices, and the broader societal implications of the rapidly evolving sports wagering landscape. He has published more than 30 peer-reviewed journal articles in leading sport marketing, sponsorship, hospitality, and gambling research outlets, including Cornell Hospitality Quarterly, UNLV Gaming Research & Review Journal, the Journal of Gambling Studies, and Sport Marketing Quarterly. He serves on multiple editorial boards, including Case Studies in Sport Management, the International Journal of Sports Marketing and Sponsorship, and Sport Marketing Quarterly. Beyond academia, Dr. Mastromartino maintains an active portfolio of industry collaborations across the sports, gaming, and entertainment sectors. In 2024, he was named to Global Gaming Business Magazine’s “25 People to Watch” list for 2025. He contributes to national working groups and task forces with the International Center for Responsible Gaming (ICRG) and the National Council on Problem Gambling (NCPG). His applied research and consulting partnerships span major professional sport organizations and gaming operators, including FanDuel, the Atlanta Braves, New York Mets, New York Rangers, Florida Panthers, Los Angeles Football Club, and Major League Baseball. At SDSU, Dr. Mastromartino teaches marketing and data-driven decision-making courses for students pursuing careers in sports, hospitality, tourism, recreation, and gaming. Prior to joining SDSU, he held faculty positions at the University of Georgia, Southern Methodist University, and the University of North Texas.

Legacy Map

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Publications

The sport industry in growing economies: critical issues and challenges
International Journal of Sports Marketing and Sponsorship
2018
Thinking outside the ‘box’: a discussion of sports fans, teams, and the environment in the context of COVID-19
Sport in Society
2020
How do perceptions of non-mega sport events impact quality of life and support for the event among local residents?
Sport in Society
2020
Affective Outcomes of Membership in a Sport Fan Community
Frontiers in Psychology
2020
Dimensions of Sense of Membership in a Sport Fan Community: Factors, Outcomes, and Social Capital Implications
Communication & Sport
2020
The Passion That Unites Us All
Advances in Marketing, Customer Relationship Management, and E-Services
2018
(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media
International Journal of Sports Marketing and Sponsorship
2021
Developing a Fanbase in Niche Sport Markets: An Examination of NHL Fandom and Social Sustainability in the Sunbelt
Sustainability
2020
Skating in the Sun
Journal of Emerging Sport Studies
2022
Growth in Sport Media and the Rise of New Sport Fandom
Advances in Religious and Cultural Studies
2020
Sport Fan Consumption
Advances in Marketing, Customer Relationship Management, and E-Services
2020
Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands
Sustainability
2022
Impact of perceived value on behavior intention of parent-child runners in a marathon event
Sport in Society
2020
Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study
International Journal of Sports Marketing and Sponsorship
2022
Managerial perspectives of fan socialisation strategies for marketing to new NHL fans
Journal of Brand Strategy
2020
Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans
Review of Managerial Science
2022
Scoping practical implications and managerial relevance in sport management
Sport, Business and Management: An International Journal
2023
Human capital development in sport marketing: industry insights
International Journal of Sports Marketing and Sponsorship
2024
Digital Marketing in Sports
Unknown Venue
2023
Identifying Strategic Leadership Behaviors of Sport Industry Leaders: A Phenomenological Method
Asia Pacific Journal of Applied Sport Sciences
2022
Better understanding hockey fans
Sport Business in the United States
2020
Value Co-Creation in Participatory Sports Event Tourism: A Mixed Methods Study
Behavioral Sciences
2025
COVID-19 and Professional Sport Teams
Routledge Handbook of Sport and COVID-19
2022
Letting the Dogs Out: The Impact of Team Service Dogs on Brand Image, Perceived Altruism, and Behavioral Intention
Sport Marketing Quarterly
2022
Selling fun and making a fortune: an examination of Mark Cuban’s impact on sport and business
Sport in Society
2020
Understanding esports venue operations: how venue characteristics influence spectator outcomes
Marketing Intelligence & Planning
2025
Attitudes, perceptions, and intentions toward sports betting legalization: a cluster analysis of California residents
Journal of Policy Research in Tourism, Leisure and Events
2024
Transforming Sports Business with Digital Marketing
Digital Marketing in Sports
2023
Puck Drop in the Pacific Northwest: Building Brand Equity for a New Professional Sport Franchise
Case Studies in Sport Management
2019
The Nexus of Sports Fandom and Sports Wagering: A Scoping Review
UNLV Gaming Research & Review Journal
2025
Motor sports
Routledge Handbook of Global Sport
2020
The Passion That Unites Us All
Sports Media, Marketing, and Management
Guest editorial: Sport business research in the era of artificial intelligence
International Journal of Sports Marketing and Sponsorship
2025
Strategic Implementation of Responsible Sports Betting Marketing: The Case of VictoryWager
Case Studies in Sport Management
2025
Tribal Sports Betting in the United States: A Comparative Analysis of Regulatory Frameworks
Cornell Hospitality Quarterly
2025
A gendered socialization perspective on gender differences in sport fandom
International Journal of Sports Marketing and Sponsorship
2025
Between the Lines: Legal Consciousness and Consumer Perceptions of Online Sports Betting
Journal of Gambling Studies
2025
Efficiency of financial investment in Formula One racing
Sport Governance and Operations
2021
Internships, practicum, and professional marketability
Sport Business in the United States
2020
Chile
Unknown Venue
2019
Sport Fan Consumption
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports
2021
Critical perspectives in education: Introduction to the Special Issue
Journal of Hospitality, Leisure, Sport & Tourism Education
2017
How do perceptions of non-mega sport events impact quality of life and support for the event among local residents?
Sport in Society
2021
Case 41: Marty McSorley and Donald Brashear
Corruption and Scandal in American Sports
2023
Awards Presented at the 39th Annual Meeting of the Behavior Genetics Association Saturday, June 20, 2009, Minneapolis, MN
Behavior Genetics
2009
The effects of storage on the net calorific value of wood pellets.
Canadian Biosystems Engineering
2015
APLS 2006 Annual Conference: St. Petersburg, FL - Mar. 2-5th
PsycEXTRA Dataset
2005
Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels
Journal of Travel & Tourism Marketing
2023
No name, no logo, no problem?: Examining early fan connections to NHL Seattle
Sport Management Review
2021
Surfing
The Ocean Reader
2020
Ends and Means: Can Market Demand Satisfy Spectator Motives for Sport Consumption in the WNBA?
Journal of Global Sport Management
2025
Gaming and Recent American Indian Economic Development
American Nations
2020
North American Society for the Psychology of Sport and Physical Activity Annual Conference, June 3–5, 2025
Journal of Sport and Exercise Psychology
2025
Helping students build competences in physical education: theoretical proposals and illustrations
Sport, Education and Society
2017
Diversity in sport innovation
International Sport Business Management
2021
Research on the Realization Path from “PAD Class” to “Generative Classroom Instruction” in College Classroom Teaching
Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
2019
Research on the development space of urban leisure sports in China
Proceedings of the 2018 5th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2018)
2018
The Technical Parameters of the Creation Process for Kayak Paddles as a Sport Product
Annals of Applied Sport Science
2020
The North American Society for Sport Management Conference 2016
Japanese Journal of Sport Management
2017

Education

University of Georgia

Ph.D., Sport Management & Policy / 2020

University of Georgia

M.S., Sport Management & Policy / 2018

University of Western Ontario

B.A., Media & Communications / 2016

Experience

Institute on Sports Wagering and Gaming, San Diego State University

Director / May, 2025Present

None

San Diego State University

Assistant Professor, Experiential Marketing / August, 2022Present

None

Southern Methodist University

Clinical Assistant Professor, Sport Management / August, 2020July, 2022

Professor of Sport Management

Experiential Insights

Principal & Founder / October, 2022Present

Research consultancy

Octagon

Manager, Insights & Strategy / April, 2018May, 2019

Sports & Entertainment sponsorship agency

Florida Panthers

Marketing Analyst / May, 2017April, 2018

Fan analytics and research

Links & Social Media

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