Started career in Marketing & Sales function in MNC before moving to Academics; Strong research attitude and skills and believes in quantitative research; Regular invited as a guest speaker for conduction seminar/workshop on advertising, Digital media marketing in Gujarat as well as Maharashtra for well known Institute and University; Social Media Evangelist; Hands- on experience for PPC Model, Social media marketing, E-commerce marketing and content strategy development for digitization. Worked on several research papers for digital media and consumer psychology for online media and published in international journals and international conferences as well. <br> Teaching Specialties: Teaching interest in Marketing Management, Advertising, Consumer Behaviour, E-commerce, Gamification, critical writer of advertising/promotion activities for academic application, Strong interest in communication skill, Leadership skill for developing management students and innovative pedagogy