Amanda Stockwell

UX research and strategy consultant, writer, speaker, and educator specializing in lean user research methods and integrating user knowledge with business goals.

About

Amanda Stockwell has worked in user experience research and strategy since 2008, collaborating with all sorts of organizations, from Fortune 100 companies to small startups. Amanda specializes in deeply understanding users and marrying that information with business objectives to drive product and experience strategy. She helps teams assimilate research practices into their processes and provides a broad array of UX research services. Amanda is especially experienced working with Agile and Lean research practices. Amanda has also focused much of her career on training and building teams, providing custom training and teaching on many platforms. When not working, you can find her spoiling her dog Bromer, hiking, or sharing lobster facts from her days working at an aquarium.

Education

Tufts University

B.S., Engineering Psychology / May, 2008

Medford, Massachusetts, United States of America

Experience

Tufts Center for Engineering Education Outreach

STOMP Fellow / February, 2006 — May, 2008

Developed engineering-based curriculum for many ages and taught elementary-school children

Stockwell Strategy

Principal Researcher / August, 2016 — Present

UX research and strategy consultant, writer, speaker, and educator specializing in lean research methods and integrating user knowledge with business goals.

LinkedIn Learning

UX Course Author / March, 2016 — Present

Develop and present course material for LinkedIn Learning (formerly Lynda.com) on various UX topics, including; UX Research Basics Research in Agile Teams Lean Experimentation Remote UX Research Guerrilla Research UX Research Mapping Conducting UX Interviews Conducting Card Sorts Usability Test Deep Dive Remote Research Interviews Remote Brainstorming Foundational Research Analyzing UX Data

three five two, inc.

Vice President of User Experience / April, 2015 — September, 2016

Lead the team that provides user research, usability testing, design and UX strategy services to a variety of clients Set and maintained growth plans for all team members Hired and trained UX strategists Developed user experience sales strategy and assisted in ongoing client pitches

Senior UX Strategist / February, 2013 — April, 2015

Helped set and document standard processes for user experience methods Provided user experience expertise and planning estimates to assist UX sales process Presented UX assimilation process to design and development teams and coordinated efforts to provide more cross-functional service Worked with clients to identify user experience needs and shape research plans Wrote, executed, and analyzed market and usage surveys Planned, implemented, and analyzed remote moderated research Designed, ran, and evaluated remote un-moderated user research and usability tests Mapped out validated persona research plan and created personas, use cases, and user journeys from the data Performed heuristic reviews and expert evaluations to identify existing strengths and weaknesses of client websites

Aquent

User Experience Expert / March, 2013 — October, 2017

Planned UX community events to engage existing and potential clients and talent Collaborated with internal team to define user experience recruiting criteria Assisted in evaluating job descriptions Interviewed potential candidates and analyzed skill sets to match individuals to UX jobs Coached job candidates on most appropriate way to present themselves and their work Implemented standardized UX screening process for one of Aquent's largest corporate clients Trained talent agents on screening user experience candidates Contributed to sales/marketing and training materials such as whitepapers, skill maps, and assessment guides

Staples

Usability Project Manager / November, 2011 — October, 2014

Applied human factors principles and usability heuristics to identify the strengths and shortcomings of multiple interactions and websites Analyzed and compared feature and interaction strengths of competitors Provided expert reviews and opinions on the best user experience for a variety of cross-channel projects Designed, ran, and analyzed goal-directed usability tests and presented recommendations to a variety of audiences Planned, wrote, analyzed, and presented goal and usage surveys Performed in-store shopping intercepts to gather customer feedback on retail programs and processes Planned, ran, analyzed, and presented associate focus groups

iContact

User Experience Designer / November, 2008 — November, 2011

Lead user experience for iContact for Salesforce CRM, including competitive analyses, user research, heuristic reviews, create and maintain personas, lead team as Scrum Master, created and kept processes and success metrics for my team

Links & Social Media

LinkedIn Profile for Amanda Stockwell, UX research and strategy consultant and trainer

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