Vanessa Patrick, Ph.D.

Award-winning researcher, teacher and author with a passion for research, teaching and learning.

About

[Vanessa Patrick, PhD.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/") is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.   She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022.   She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition.   She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing. She is the author of a new book The Power of Saying No: The New Science of How to Say No that Puts you in charge of your Life. Visit her at [vanessapatrick.net.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/")

Education

University of Southern California

Ph.D, Business / May, 2004

Los Angeles, California, United States of America

MBA, Marketing / July, 1994

Mumbai

Bachelor of Science, Microbiology & Biochemistry / May, 1993

Mumbai

Experience

University of Houston

Bauer Professor of Marketing; Associate Dean for Research / August, 2009Present

Publications

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Journal of Marketing Research / Jun 01, 2008

Hagtvedt, H., & Patrick, V. M. (2008). Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products. Journal of Marketing Research, 45(3), 379–389. https://doi.org/10.1509/jmkr.45.3.379

The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions

Psychology & Marketing / Jan 10, 2013

Labrecque, L. I., Patrick, V. M., & Milne, G. R. (2013). The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions. Psychology & Marketing, 30(2), 187–202. Portico. https://doi.org/10.1002/mar.20597

The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

Journal of Consumer Psychology / Jun 23, 2009

Hagtvedt, H., & Patrick, V. M. (2009). The broad embrace of luxury: Hedonic potential as a driver of brand extendibility. Journal of Consumer Psychology, 19(4), 608–618. Portico. https://doi.org/10.1016/j.jcps.2009.05.007

Psychological Distancing: Why Happiness Helps You See the Big Picture

Journal of Consumer Research / Feb 01, 2009

Labroo, A. A., & Patrick, V. M. (2009). Psychological Distancing: Why Happiness Helps You See the Big Picture. Journal of Consumer Research, 35(5), 800–809. https://doi.org/10.1086/593683

Art for reward's sake: Visual art recruits the ventral striatum

NeuroImage / Mar 01, 2011

Lacey, S., Hagtvedt, H., Patrick, V. M., Anderson, A., Stilla, R., Deshpande, G., Hu, X., Sato, J. R., Reddy, S., & Sathian, K. (2011). Art for reward’s sake: Visual art recruits the ventral striatum. NeuroImage, 55(1), 420–433. https://doi.org/10.1016/j.neuroimage.2010.11.027

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Journal of Consumer Research / Dec 01, 2010

Fedorikhin, A., & Patrick, V. M. (2010). Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal. Journal of Consumer Research, 37(4), 698–711. https://doi.org/10.1086/655665

Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context

Journal of Consumer Psychology / Jun 21, 2009

Patrick, V. M., Chun, H. H., & Macinnis, D. J. (2009). Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context. Journal of Consumer Psychology, 19(3), 537–545. Portico. https://doi.org/10.1016/j.jcps.2009.05.006

The Perception and Evaluation of Visual Art

Empirical Studies of the Arts / Jul 01, 2008

Hagtvedt, H., Patrick, V. M., & Hagtvedt, R. (2008). The Perception and Evaluation of Visual Art. Empirical Studies of the Arts, 26(2), 197–218. https://doi.org/10.2190/em.26.2.d

Art and the brand: The role of visual art in enhancing brand extendibility

Journal of Consumer Psychology / Jun 09, 2008

Hagtvedt, H., & Patrick, V. M. (2008). Art and the brand: The role of visual art in enhancing brand extendibility. Journal of Consumer Psychology, 18(3), 212–222. Portico. https://doi.org/10.1016/j.jcps.2008.04.010

The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?: Table 1

Journal of Consumer Research / Jun 01, 2003

Folkes, V. S., & Patrick, V. M. (2003). The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?: Table 1. Journal of Consumer Research, 30(1), 125–137. https://doi.org/10.1086/374693

“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior

Journal of Consumer Research / Nov 08, 2011

Patrick, V. M., & Hagtvedt, H. (2011). “I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior. Journal of Consumer Research, 39(2), 371–381. https://doi.org/10.1086/663212

Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation

Journal of Marketing Research / Aug 01, 2008

Cheema, A., & Patrick, V. M. (2008). Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation. Journal of Marketing Research, 45(4), 462–472. https://doi.org/10.1509/jmkr.45.4.462

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

Journal of Consumer Research / Mar 01, 2007

Patrick, V. M., MacInnis, D. J., & Whan Park, C. (2007). Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations. Journal of Consumer Research, 33(4), 479–489. https://doi.org/10.1086/510221

Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account

Journal of Marketing Research / Dec 01, 2012

Cheema, A., & Patrick, V. M. (2012). Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account. Journal of Marketing Research, 49(6), 984–995. https://doi.org/10.1509/jmr.08.0205

Spotlight on Affect: Affect and Affective Forecasting in Impulse Control

Journal of Consumer Psychology / Jan 01, 2006

MacInnis, D. J., & Patrick, V. M. (2006). Spotlight on Affect: Affect and Affective Forecasting in Impulse Control. Journal of Consumer Psychology, 16(3), 224–231. Portico. https://doi.org/10.1207/s15327663jcp1603_4

Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?

Journal of Retailing / Mar 01, 2016

Hagtvedt, H., & Patrick, V. M. (2016). Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale? Journal of Retailing, 92(1), 56–64. https://doi.org/10.1016/j.jretai.2015.07.004

Taking a shine to it: How the preference for glossy stems from an innate need for water

Journal of Consumer Psychology / Dec 27, 2013

Meert, K., Pandelaere, M., & Patrick, V. M. (2013). Taking a shine to it: How the preference for glossy stems from an innate need for water. Journal of Consumer Psychology, 24(2), 195–206. Portico. https://doi.org/10.1016/j.jcps.2013.12.005

Aesthetic Incongruity Resolution

Journal of Marketing Research / Apr 01, 2011

Patrick, V. M., & Hagtvedt, H. (2011). Aesthetic Incongruity Resolution. Journal of Marketing Research, 48(2), 393–402. https://doi.org/10.1509/jmkr.48.2.393

Getting Consumers to RecycleNOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior

Journal of Public Policy & Marketing / Sep 01, 2017

Wang, T., Mukhopadhyay, A., & Patrick, V. M. (2017). Getting Consumers to RecycleNOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior. Journal of Public Policy & Marketing, 36(2), 269–283. https://doi.org/10.1509/jppm.16.089

Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design

Psychology & Marketing / Jun 09, 2014

Hagtvedt, H., & Patrick, V. M. (2014). Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design. Psychology & Marketing, 31(7), 518–525. Portico. https://doi.org/10.1002/mar.20713

Paying before consuming: Examining the robustness of consumers’ preference for prepayment

Journal of Retailing / Jan 01, 2006

Patrick, V. M., & Park, C. W. (2006). Paying before consuming: Examining the robustness of consumers’ preference for prepayment. Journal of Retailing, 82(3), 165–175. https://doi.org/10.1016/j.jretai.2006.06.002

Looking Through the Crystal Ball

Review of Marketing Research / Jan 01, 2006

MacInnis, D. J., Patrick, V. M., & Whan Park, C. (2006). Looking Through the Crystal Ball. Review of Marketing Research, 43–80. https://doi.org/10.1108/s1548-6435(2005)0000002006

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Journal of Retailing / Mar 01, 2021

Roggeveen, A. L., Grewal, D., Karsberg, J., Noble, S. M., Nordfält, J., Patrick, V. M., Schweiger, E., Soysal, G., Dillard, A., Cooper, N., & Olson, R. (2021). Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. Journal of Retailing, 97(1), 81–98. https://doi.org/10.1016/j.jretai.2020.11.006

Crossing the chasm: Leadership nudges to help transition from strategy formulation to strategy implementation

Business Horizons / Mar 01, 2019

Tawse, A., Patrick, V. M., & Vera, D. (2019). Crossing the chasm: Leadership nudges to help transition from strategy formulation to strategy implementation. Business Horizons, 62(2), 249–257. https://doi.org/10.1016/j.bushor.2018.09.005

Approaching What We Hope for and Avoiding What We Fear: A Study of Women's Concern with Visible Signs of Skin Aging

Australasian Marketing Journal / May 01, 2011

Sobh, R. (2011). Approaching What We Hope for and Avoiding What We Fear: A Study of Women’s Concern with Visible Signs of Skin Aging. Australasian Marketing Journal, 19(2), 122–130. https://doi.org/10.1016/j.ausmj.2011.03.004

Everyday consumer aesthetics

Current Opinion in Psychology / Aug 01, 2016

Patrick, V. M. (2016). Everyday consumer aesthetics. Current Opinion in Psychology, 10, 60–64. https://doi.org/10.1016/j.copsyc.2015.12.007

Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent

Journal of the Academy of Marketing Science / Sep 17, 2008

Patrick, V. M., Lancellotti, M., & Hagtvedt, H. (2008). Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent. Journal of the Academy of Marketing Science, 37(2), 181–190. https://doi.org/10.1007/s11747-008-0119-8

Coping with non‐purchase: Managing the stress of inaction regret

Journal of Consumer Psychology / May 29, 2009

Patrick, V. M., Lancellotti, M. P., & Demello, G. (2009). Coping with non‐purchase: Managing the stress of inaction regret. Journal of Consumer Psychology, 19(3), 463–472. Portico. https://doi.org/10.1016/j.jcps.2009.04.006

Coping with non‐purchase: Managing the stress of inaction regret

Journal of Consumer Psychology / May 29, 2009

Patrick, V. M., Lancellotti, M. P., & Demello, G. (2009). Coping with non‐purchase: Managing the stress of inaction regret. Journal of Consumer Psychology, 19(3), 463–472. Portico. https://doi.org/10.1016/j.jcps.2009.04.006

Juggling work and home selves: Low identity integration feels less authentic and increases unethicality

Organizational Behavior and Human Decision Processes / May 01, 2020

Ebrahimi, M., Kouchaki, M., & Patrick, V. M. (2020). Juggling work and home selves: Low identity integration feels less authentic and increases unethicality. Organizational Behavior and Human Decision Processes, 158, 101–111. https://doi.org/10.1016/j.obhdp.2019.02.005

“Curating” the JCP special issue on aesthetics in consumer psychology: An introduction to the aesthetics issue

Journal of Consumer Psychology / Sep 06, 2010

Patrick, V. M., & Peracchio, L. A. (2010). “Curating” the JCP special issue on aesthetics in consumer psychology: An introduction to the aesthetics issue. Journal of Consumer Psychology, 20(4), 393–397. Portico. https://doi.org/10.1016/j.jcps.2010.08.003

How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness

Journal of Consumer Research / Feb 22, 2021

To, R. N., & Patrick, V. M. (2021). How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness. Journal of Consumer Research, 48(1), 123–146. https://doi.org/10.1093/jcr/ucaa063

Turning Art Into Mere Illustration

Personality and Social Psychology Bulletin / Aug 01, 2011

Hagtvedt, H., & Patrick, V. M. (2011). Turning Art Into Mere Illustration. Personality and Social Psychology Bulletin, 37(12), 1624–1632. https://doi.org/10.1177/0146167211415631

Art and aesthetics

Research Handbook on Luxury Branding / Apr 02, 2020

Hagtvedt, H. (2020). Art and aesthetics. Research Handbook on Luxury Branding. https://doi.org/10.4337/9781786436351.00022

From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal

Journal of the Association for Consumer Research / Oct 01, 2019

Koo, M., Oh, H., & Patrick, V. M. (2019). From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal. Journal of the Association for Consumer Research, 4(4), 337–351. https://doi.org/10.1086/705032

Collaborative Art: A Transformational Force within Communities

Journal of the Association for Consumer Research / Oct 01, 2019

Bublitz, M. G., Rank-Christman, T., Cian, L., Cortada, X., Madzharov, A., Patrick, V. M., Peracchio, L. A., Scott, M. L., Sundar, A., To, N. (Rita), & Townsend, C. (2019). Collaborative Art: A Transformational Force within Communities. Journal of the Association for Consumer Research, 4(4), 313–331. https://doi.org/10.1086/705023

The allure of the hidden: How product unveiling confers value

International Journal of Research in Marketing / Jun 01, 2017

Patrick, V. M., Atefi, Y., & Hagtvedt, H. (2017). The allure of the hidden: How product unveiling confers value. International Journal of Research in Marketing, 34(2), 430–441. https://doi.org/10.1016/j.ijresmar.2016.08.009

The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations.

Journal of Personality and Social Psychology / Jan 01, 2016

Mead, N. L., & Patrick, V. M. (2016). The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations. Journal of Personality and Social Psychology, 110(1), 20–35. https://doi.org/10.1037/a0039946

Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships

Journal of the Association for Consumer Research / Apr 01, 2018

Zhang, Z., & Patrick, V. M. (2018). Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships. Journal of the Association for Consumer Research, 3(2), 147–162. https://doi.org/10.1086/697074

Mastering survivorship: How brands facilitate the transformation to heroic survivor

Journal of Business Research / Jan 01, 2016

Hollenbeck, C. R., & Patrick, V. M. (2016). Mastering survivorship: How brands facilitate the transformation to heroic survivor. Journal of Business Research, 69(1), 73–82. https://doi.org/10.1016/j.jbusres.2015.07.022

Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life

Journal of the Association for Consumer Research / Oct 01, 2016

Mead, N. L., Patrick, V. M., Gunadi, M. P., & Hofmann, W. (2016). Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life. Journal of the Association for Consumer Research, 1(4), 527–539. https://doi.org/10.1086/688287

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Journal of Marketing / Jun 04, 2021

Zhang, Z., & Patrick, V. M. (2021). Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity. Journal of Marketing, 85(5), 58–73. https://doi.org/10.1177/0022242921996277

How to say “no”: Conviction and identity attributions in persuasive refusal

International Journal of Research in Marketing / Dec 01, 2012

Patrick, V. M., & Hagtvedt, H. (2012). How to say “no”: Conviction and identity attributions in persuasive refusal. International Journal of Research in Marketing, 29(4), 390–394. https://doi.org/10.1016/j.ijresmar.2012.04.004

Advertising with Art: Creative Visuals

Encyclopedia of Creativity / Jan 01, 2011

Patrick, V. M., & Hagtvedt, H. (2011). Advertising with Art: Creative Visuals. Encyclopedia of Creativity, 18–23. https://doi.org/10.1016/b978-0-12-375038-9.00003-0

The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement

Journal of Retailing / Dec 01, 2019

Izadi, A., Rudd, M., & Patrick, V. M. (2019). The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement. Journal of Retailing, 95(4), 143–157. https://doi.org/10.1016/j.jretai.2019.10.005

Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks

Journal of Business Research / May 01, 2021

Bayuk, J. B., & Patrick, V. M. (2021). Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks. Journal of Business Research, 128, 436–449. https://doi.org/10.1016/j.jbusres.2021.02.012

Introduction to Special Issue: Uncovering the Potential of Aesthetics and Design to Transform Everyday Life

Journal of the Association for Consumer Research / Oct 01, 2019

Patrick, V. M., Peracchio, L. A., & Townsend, C. (2019). Introduction to Special Issue: Uncovering the Potential of Aesthetics and Design to Transform Everyday Life. Journal of the Association for Consumer Research, 4(4), 306–312. https://doi.org/10.1086/705027

Winning Hearts and Minds

University of Illinois Press / Apr 20, 2017

Paul, D. C. (2017). Winning Hearts and Minds. University of Illinois Press. https://doi.org/10.5406/illinois/9780252037498.003.0004

Unpacking the Black Box of Lexical Inferencing: Briefing the Factors Affecting L2 Learners’ Lexical Inferencing

Advances in Social Sciences Research Journal / Sep 30, 2014

Mohebbi, Z., & Mohebbi, H. (2014). Unpacking the Black Box of Lexical Inferencing: Briefing the Factors Affecting L2 Learners’ Lexical Inferencing. Advances in Social Sciences Research Journal, 1(5), 22–28. https://doi.org/10.14738/assrj.15.241

Building and growing luxury brands: strategies for pursuing growth while maintaining brand coherence

Research Handbook on Luxury Branding / Apr 02, 2020

Patrick, V. M., & Basu Monga, A. (Sonia). (2020). Building and growing luxury brands: strategies for pursuing growth while maintaining brand coherence. Research Handbook on Luxury Branding. https://doi.org/10.4337/9781786436351.00018

The Busyness Paradox: Overworked Professionals and the Timeflow of Busyness

Academy of Management Proceedings / Aug 01, 2017

Lupu, I., & Rokka, J. (2017). The Busyness Paradox: Overworked Professionals and the Timeflow of Busyness. Academy of Management Proceedings, 2017(1), 17326. https://doi.org/10.5465/ambpp.2017.17326abstract

The Role of Empirical Aesthetics in Consumer Behavior

The Oxford Handbook of Empirical Aesthetics / Jul 09, 2020

Patrick, V. M., & Hagtvedt, H. (2020). The Role of Empirical Aesthetics in Consumer Behavior. The Oxford Handbook of Empirical Aesthetics, 1010–1026. https://doi.org/10.1093/oxfordhb/9780198824350.013.49

Losers, Winners, and Biased Trades

Journal of Consumer Research / Sep 01, 2005

Johnson, J., Tellis, G. J., & Macinnis, D. J. (2005). Losers, Winners, and Biased Trades. Journal of Consumer Research, 32(2), 324–329. https://doi.org/10.1086/432241

International media coverage of the Firestone tyre recall

Journal of Communication Management / Jul 01, 2002

Freitag, A. (2002). International media coverage of the Firestone tyre recall. Journal of Communication Management, 6(3), 239–256. https://doi.org/10.1108/13632540210807080

BRAND EXTENSIONS IN THE LUXURY INDUSTRY

Luxury Strategy in Action

Stankeviciute, R. (n.d.). BRAND EXTENSIONS IN THE LUXURY INDUSTRY. Luxury Strategy in Action. https://doi.org/10.1057/9780230361546.0013

Popularization, Praise, and the Aesthetic Pleasures of Science

Resistance to Science in Contemporary American Poetry / Sep 26, 2011

Popularization, Praise, and the Aesthetic Pleasures of Science. (2011). Resistance to Science in Contemporary American Poetry, 23–36. https://doi.org/10.4324/9780203161555-6

Goal‐Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not

Journal of Consumer Research / Dec 01, 2005

Bosmans, A., & Baumgartner, H. (2005). Goal‐Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not. Journal of Consumer Research, 32(3), 424–434. https://doi.org/10.1086/497554

Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-to-Peer Online Patient Survivor Networks

Review of Marketing Research / Aug 01, 2017

Hollenbeck, C. R., & Patrick, V. M. (2017). Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-to-Peer Online Patient Survivor Networks. Qualitative Consumer Research, 139–160. https://doi.org/10.1108/s1548-643520170000014010

Minimalist Versus Maximalist Approach to the Degenerative Spine

Journal of Neurosurgery / Jun 01, 1997

Minimalist Versus Maximalist Approach to the Degenerative Spine. (1997). Journal of Neurosurgery, 86(6). https://doi.org/10.3171/jns.1997.86.6.1069a

Chapter 6 Art and Aesthetics in the Future of Luxury

The Future of Luxury Brands / Feb 07, 2022

Hagtvedt, H. (2022). Chapter 6 Art and Aesthetics in the Future of Luxury. The Future of Luxury Brands, 115–134. https://doi.org/10.1515/9783110732757-006

What we think and what we feel

The Emotional Learner / Dec 14, 2017

What we think and what we feel. (2017). The Emotional Learner, 68–89. https://doi.org/10.4324/9781315163475-4

Public policy marketing: marketing exchange in the public sector

European Journal of Marketing / Dec 01, 2001

Buurma, H. (2001). Public policy marketing: marketing exchange in the public sector. European Journal of Marketing, 35(11/12), 1287–1302. https://doi.org/10.1108/eum0000000006483

Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective

Jan 01, 2019

Slaton, K., & Linda, N. S. (2019). Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective. https://doi.org/10.31274/itaa.8468

How the Brand Dream Process Took Shape

Brand Enigma / Jan 02, 2012

How the Brand Dream Process Took Shape. (2012). Brand Enigma, 95–122. Portico. https://doi.org/10.1002/9781119207207.ch4

Feeling the urge to splurge: The effect of valence and arousal of consumer mood states on impulsive consumption

PsycEXTRA Dataset / Jan 01, 2004

Fedorikhin, A. (Sasha), & Patrick, V. (2004). Feeling the urge to splurge: The effect of valence and arousal of consumer mood states on impulsive consumption. PsycEXTRA Dataset. https://doi.org/10.1037/e621312012-072

Verbal Presentations: What to Say and How to Say It

Get the Job You Want, Even When No One's Hiring / Jun 01, 2009

Verbal Presentations: What to Say and How to Say It. (2009). Get the Job You Want, Even When No One’s Hiring, 61–65. Portico. https://doi.org/10.1002/9781118257951.ch34

A R.E.C.I.P.E. FOR INCLUSION: A SIX-STEP JOURNEY TO TEACHING INCLUSIVE MARKETING ORIENTATION

Marketing Education Review / Feb 09, 2023

Hollenbeck, C. R., & Patrick, V. M. (2023). A R.E.C.I.P.E. FOR INCLUSION: A SIX-STEP JOURNEY TO TEACHING INCLUSIVE MARKETING ORIENTATION. Marketing Education Review, 33(2), 142–148. https://doi.org/10.1080/10528008.2022.2159439

Advance Praise for The Future of Luxury Brands: Artification and Sustainability

The Future of Luxury Brands / Feb 07, 2022

Advance Praise for The Future of Luxury Brands: Artification and Sustainability. (2022). The Future of Luxury Brands, V–VIII. https://doi.org/10.1515/9783110732757-202

Consumers’ Perceptions and Evaluations of Luxury and Luxury Brands

The Oxford Handbook of Luxury Business / Jul 14, 2021

Wiedmann, K.-P. (2021). Consumers’ Perceptions and Evaluations of Luxury and Luxury Brands. The Oxford Handbook of Luxury Business, 286–308. https://doi.org/10.1093/oxfordhb/9780190932220.013.16

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

Journal of the Academy of Marketing Science / Mar 14, 2022

Wu, F., Reimann, M., Pol, G., & Park, C. W. (2022). The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-021-00831-w

leading-a-board-what-makes-an-effective-chair

Research Outreach / Dec 10, 2021

leading-a-board-what-makes-an-effective-chair. (2021). Research Outreach, 127. https://doi.org/10.32907/ro-127-1990577649

'Being Alone Is More Painful than Getting Hurt': The Moderating Role of Workplace Loneliness in the Association between Workplace Ostracism and Job Performance

Central European Business Review / Mar 19, 2021

Uslu, O. (2021). “Being Alone Is More Painful than Getting Hurt”: The Moderating Role of Workplace Loneliness in the Association between Workplace Ostracism and Job Performance. Central European Business Review, 10(1), 19–38. https://doi.org/10.18267/j.cebr.257

Journal of Retailing Updates

Journal of Retailing / Mar 01, 2020

Roggeveen, A. L., & Sethuraman, R. (2020). Journal of Retailing Updates. Journal of Retailing, 96(1), 1–2. https://doi.org/10.1016/j.jretai.2020.02.001

‘Thank you so much! mystery solved’: online expressions of gratitude by IMDb* members = Çok teşekkürler! gizem çözüldü: IMDb kullanıcılarının çevrimiçi şükran ifadeleri

Dil Dergisi / Jan 01, 2018

Zeynep, K. (2018). ‘Thank you so much! mystery solved’: online expressions of gratitude by IMDb* members = Çok teşekkürler! gizem çözüldü: IMDb kullanıcılarının çevrimiçi şükran ifadeleri. Dil Dergisi, 0(169), 21–50. https://doi.org/10.1501/dilder_0000000246

How Does Eye-Gaze Relate to Gesture Movement in an Automotive Pointing Task?

Advances in Intelligent Systems and Computing / Jun 24, 2017

Ahmad, B. I., Langdon, P. M., Skrypchuk, L., & Godsill, S. J. (2017). How Does Eye-Gaze Relate to Gesture Movement in an Automotive Pointing Task? Advances in Human Aspects of Transportation, 423–434. https://doi.org/10.1007/978-3-319-60441-1_42

Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations

Advances in Chinese Brand Management / Jan 01, 2017

Schmitt, B., & Zhang, S. (2017). Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations. Advances in Chinese Brand Management, 178–192. https://doi.org/10.1057/978-1-352-00011-5_8

A Study on City Branding Direction: Focused on Tongyeong

The Convergence Tourism Contents Society / Nov 06, 2017

Park, S.-J. (2017). A Study on City Branding Direction: Focused on Tongyeong. The Convergence Tourism Contents Society, 3(2), 29–40. https://doi.org/10.22556/jctc.2017.2.2.29

Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values

Food Research International / Sep 01, 2017

Olsen, S. O., & Tuu, H. H. (2017). Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values. Food Research International, 99, 98–105. https://doi.org/10.1016/j.foodres.2017.05.008

Is a Picture Really Worth More Than a Thousand Words?

The Routledge Companion to Copyright and Creativity in the 21st Century / Nov 25, 2020

Paul, M. (2020). Is a Picture Really Worth More Than a Thousand Words? The Routledge Companion to Copyright and Creativity in the 21st Century, 29–38. https://doi.org/10.4324/9781315658445-5

Consumer motivation for organic food consumption

Emirates Journal of Food and Agriculture / Jan 01, 2015

Ergönül, B., & Ergönül, P. (2015). Consumer motivation for organic food consumption. Emirates Journal of Food and Agriculture, 27(5), 416. https://doi.org/10.9755/ejfa.2015.04.034

Rudd, Daniel (1854-1933), newspaper editor and Catholic lay leader

American National Biography Online / Feb 01, 2000

Davis, C. (2000). Rudd, Daniel (1854-1933), newspaper editor and Catholic lay leader. American National Biography Online. https://doi.org/10.1093/anb/9780198606697.article.0802173

Self-control and Self-control Resource

Advances in Psychological Science / Jun 11, 2013

ZHAN, J., & REN, J. (2013). Self-control and Self-control Resource. Advances in Psychological Science, 20(9), 1457–1466. https://doi.org/10.3724/sp.j.1042.2012.01457

Building a Spending Plan: Step 6 - Sticking to Your Plan

EDIS / Aug 31, 2012

Torres, N. I., Turner, J., & Williams, B. C. (2012). Building a Spending Plan: Step 6 - Sticking to Your Plan. EDIS, 2012(8). https://doi.org/10.32473/edis-he826-2012

Designing for All: Consumer Response to Inclusive Design

Journal of Consumer Psychology / Mar 18, 2021

Patrick, V. M., & Hollenbeck, C. R. (2021). Designing for All: Consumer Response to Inclusive Design. Journal of Consumer Psychology, 31(2), 360–381. Portico. https://doi.org/10.1002/jcpy.1225

The power of the pen: Handwritten fonts promote haptic engagement

Psychology & Marketing / Dec 19, 2019

Izadi, A., & Patrick, V. M. (2019). The power of the pen: Handwritten fonts promote haptic engagement. Psychology & Marketing, 37(8), 1082–1100. Portico. https://doi.org/10.1002/mar.21318

Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice

Journal of Retailing / Jun 01, 2020

Chen, H., Pang, J., Koo, M., & Patrick, V. M. (2020). Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice. Journal of Retailing, 96(2), 266–281. https://doi.org/10.1016/j.jretai.2019.08.003

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Research Interests

Marketing
Everyday Aesthetics
Affect and Sensory Issues
Luxury
Consumer Behavior
Economics and Econometrics
Business and International Management
Applied Psychology
Cognitive Neuroscience
Neurology
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Anthropology
Literature and Literary Theory
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Visual Arts and Performing Arts
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Social Psychology
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Surfaces, Coatings and Films
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Education
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Metals and Alloys
Mechanical Engineering
Mechanics of Materials
Food Science
Agronomy and Crop Science
Animal Science and Zoology
Applied Microbiology and Biotechnology
General Earth and Planetary Sciences
General Engineering
General Environmental Science
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