Journal of Marketing Research / Jun 01, 2008

Hagtvedt, H., & Patrick, V. M. (2008). Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products. Journal of Marketing Research, 45(3), 379–389. https://doi.org/10.1509/jmkr.45.3.379

Psychology & Marketing / Jan 10, 2013

Labrecque, L. I., Patrick, V. M., & Milne, G. R. (2013). The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions. Psychology & Marketing, 30(2), 187–202. Portico. https://doi.org/10.1002/mar.20597

Journal of Consumer Psychology / Jun 23, 2009

Hagtvedt, H., & Patrick, V. M. (2009). The broad embrace of luxury: Hedonic potential as a driver of brand extendibility. Journal of Consumer Psychology, 19(4), 608–618. Portico. https://doi.org/10.1016/j.jcps.2009.05.007

Journal of Consumer Research / Feb 01, 2009

Labroo, A. A., & Patrick, V. M. (2009). Psychological Distancing: Why Happiness Helps You See the Big Picture. Journal of Consumer Research, 35(5), 800–809. https://doi.org/10.1086/593683

NeuroImage / Mar 01, 2011

Lacey, S., Hagtvedt, H., Patrick, V. M., Anderson, A., Stilla, R., Deshpande, G., Hu, X., Sato, J. R., Reddy, S., & Sathian, K. (2011). Art for reward’s sake: Visual art recruits the ventral striatum. NeuroImage, 55(1), 420–433. https://doi.org/10.1016/j.neuroimage.2010.11.027

Journal of Consumer Research / Dec 01, 2010

Fedorikhin, A., & Patrick, V. M. (2010). Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal. Journal of Consumer Research, 37(4), 698–711. https://doi.org/10.1086/655665

Journal of Consumer Psychology / Jun 21, 2009

Patrick, V. M., Chun, H. H., & Macinnis, D. J. (2009). Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context. Journal of Consumer Psychology, 19(3), 537–545. Portico. https://doi.org/10.1016/j.jcps.2009.05.006

Empirical Studies of the Arts / Jul 01, 2008

Hagtvedt, H., Patrick, V. M., & Hagtvedt, R. (2008). The Perception and Evaluation of Visual Art. Empirical Studies of the Arts, 26(2), 197–218. https://doi.org/10.2190/em.26.2.d

Journal of Consumer Psychology / Jun 09, 2008

Hagtvedt, H., & Patrick, V. M. (2008). Art and the brand: The role of visual art in enhancing brand extendibility. Journal of Consumer Psychology, 18(3), 212–222. Portico. https://doi.org/10.1016/j.jcps.2008.04.010

Journal of Consumer Research / Jun 01, 2003

Folkes, V. S., & Patrick, V. M. (2003). The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?: Table 1. Journal of Consumer Research, 30(1), 125–137. https://doi.org/10.1086/374693

Journal of Consumer Research / Nov 08, 2011

Patrick, V. M., & Hagtvedt, H. (2011). “I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior. Journal of Consumer Research, 39(2), 371–381. https://doi.org/10.1086/663212

Journal of Marketing Research / Aug 01, 2008

Cheema, A., & Patrick, V. M. (2008). Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation. Journal of Marketing Research, 45(4), 462–472. https://doi.org/10.1509/jmkr.45.4.462

Journal of Consumer Research / Mar 01, 2007

Patrick, V. M., MacInnis, D. J., & Whan Park, C. (2007). Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations. Journal of Consumer Research, 33(4), 479–489. https://doi.org/10.1086/510221

Journal of Marketing Research / Dec 01, 2012

Cheema, A., & Patrick, V. M. (2012). Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account. Journal of Marketing Research, 49(6), 984–995. https://doi.org/10.1509/jmr.08.0205

Journal of Consumer Psychology / Jan 01, 2006

MacInnis, D. J., & Patrick, V. M. (2006). Spotlight on Affect: Affect and Affective Forecasting in Impulse Control. Journal of Consumer Psychology, 16(3), 224–231. Portico. https://doi.org/10.1207/s15327663jcp1603_4

Journal of Retailing / Mar 01, 2016

Hagtvedt, H., & Patrick, V. M. (2016). Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale? Journal of Retailing, 92(1), 56–64. https://doi.org/10.1016/j.jretai.2015.07.004

Journal of Consumer Psychology / Dec 27, 2013

Meert, K., Pandelaere, M., & Patrick, V. M. (2013). Taking a shine to it: How the preference for glossy stems from an innate need for water. Journal of Consumer Psychology, 24(2), 195–206. Portico. https://doi.org/10.1016/j.jcps.2013.12.005

Journal of Marketing Research / Apr 01, 2011

Patrick, V. M., & Hagtvedt, H. (2011). Aesthetic Incongruity Resolution. Journal of Marketing Research, 48(2), 393–402. https://doi.org/10.1509/jmkr.48.2.393

Journal of Public Policy & Marketing / Sep 01, 2017

Wang, T., Mukhopadhyay, A., & Patrick, V. M. (2017). Getting Consumers to RecycleNOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior. Journal of Public Policy & Marketing, 36(2), 269–283. https://doi.org/10.1509/jppm.16.089

Psychology & Marketing / Jun 09, 2014

Hagtvedt, H., & Patrick, V. M. (2014). Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design. Psychology & Marketing, 31(7), 518–525. Portico. https://doi.org/10.1002/mar.20713

Journal of Retailing / Jan 01, 2006

Patrick, V. M., & Park, C. W. (2006). Paying before consuming: Examining the robustness of consumers’ preference for prepayment. Journal of Retailing, 82(3), 165–175. https://doi.org/10.1016/j.jretai.2006.06.002

Review of Marketing Research / Jan 01, 2006

MacInnis, D. J., Patrick, V. M., & Whan Park, C. (2006). Looking Through the Crystal Ball. Review of Marketing Research, 43–80. https://doi.org/10.1108/s1548-6435(2005)0000002006

Journal of Retailing / Mar 01, 2021

Roggeveen, A. L., Grewal, D., Karsberg, J., Noble, S. M., Nordfält, J., Patrick, V. M., Schweiger, E., Soysal, G., Dillard, A., Cooper, N., & Olson, R. (2021). Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. Journal of Retailing, 97(1), 81–98. https://doi.org/10.1016/j.jretai.2020.11.006

Business Horizons / Mar 01, 2019

Tawse, A., Patrick, V. M., & Vera, D. (2019). Crossing the chasm: Leadership nudges to help transition from strategy formulation to strategy implementation. Business Horizons, 62(2), 249–257. https://doi.org/10.1016/j.bushor.2018.09.005

Australasian Marketing Journal / May 01, 2011

Sobh, R. (2011). Approaching What We Hope for and Avoiding What We Fear: A Study of Women’s Concern with Visible Signs of Skin Aging. Australasian Marketing Journal, 19(2), 122–130. https://doi.org/10.1016/j.ausmj.2011.03.004

Current Opinion in Psychology / Aug 01, 2016

Patrick, V. M. (2016). Everyday consumer aesthetics. Current Opinion in Psychology, 10, 60–64. https://doi.org/10.1016/j.copsyc.2015.12.007

Journal of the Academy of Marketing Science / Sep 17, 2008

Patrick, V. M., Lancellotti, M., & Hagtvedt, H. (2008). Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent. Journal of the Academy of Marketing Science, 37(2), 181–190. https://doi.org/10.1007/s11747-008-0119-8

Journal of Consumer Psychology / May 29, 2009

Patrick, V. M., Lancellotti, M. P., & Demello, G. (2009). Coping with non‐purchase: Managing the stress of inaction regret. Journal of Consumer Psychology, 19(3), 463–472. Portico. https://doi.org/10.1016/j.jcps.2009.04.006

Organizational Behavior and Human Decision Processes / May 01, 2020

Ebrahimi, M., Kouchaki, M., & Patrick, V. M. (2020). Juggling work and home selves: Low identity integration feels less authentic and increases unethicality. Organizational Behavior and Human Decision Processes, 158, 101–111. https://doi.org/10.1016/j.obhdp.2019.02.005

Journal of Consumer Psychology / Sep 06, 2010

Patrick, V. M., & Peracchio, L. A. (2010). “Curating” the JCP special issue on aesthetics in consumer psychology: An introduction to the aesthetics issue. Journal of Consumer Psychology, 20(4), 393–397. Portico. https://doi.org/10.1016/j.jcps.2010.08.003

Journal of Consumer Research / Feb 22, 2021

To, R. N., & Patrick, V. M. (2021). How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness. Journal of Consumer Research, 48(1), 123–146. https://doi.org/10.1093/jcr/ucaa063

Personality and Social Psychology Bulletin / Aug 01, 2011

Hagtvedt, H., & Patrick, V. M. (2011). Turning Art Into Mere Illustration. Personality and Social Psychology Bulletin, 37(12), 1624–1632. https://doi.org/10.1177/0146167211415631

Research Handbook on Luxury Branding / Apr 02, 2020

Hagtvedt, H. (2020). Art and aesthetics. Research Handbook on Luxury Branding. https://doi.org/10.4337/9781786436351.00022

Journal of the Association for Consumer Research / Oct 01, 2019

Koo, M., Oh, H., & Patrick, V. M. (2019). From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal. Journal of the Association for Consumer Research, 4(4), 337–351. https://doi.org/10.1086/705032

Journal of the Association for Consumer Research / Oct 01, 2019

Bublitz, M. G., Rank-Christman, T., Cian, L., Cortada, X., Madzharov, A., Patrick, V. M., Peracchio, L. A., Scott, M. L., Sundar, A., To, N. (Rita), & Townsend, C. (2019). Collaborative Art: A Transformational Force within Communities. Journal of the Association for Consumer Research, 4(4), 313–331. https://doi.org/10.1086/705023

International Journal of Research in Marketing / Jun 01, 2017

Patrick, V. M., Atefi, Y., & Hagtvedt, H. (2017). The allure of the hidden: How product unveiling confers value. International Journal of Research in Marketing, 34(2), 430–441. https://doi.org/10.1016/j.ijresmar.2016.08.009

Journal of Personality and Social Psychology / Jan 01, 2016

Mead, N. L., & Patrick, V. M. (2016). The taming of desire: Unspecific postponement reduces desire for and consumption of postponed temptations. Journal of Personality and Social Psychology, 110(1), 20–35. https://doi.org/10.1037/a0039946

Journal of the Association for Consumer Research / Apr 01, 2018

Zhang, Z., & Patrick, V. M. (2018). Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships. Journal of the Association for Consumer Research, 3(2), 147–162. https://doi.org/10.1086/697074

Journal of Business Research / Jan 01, 2016

Hollenbeck, C. R., & Patrick, V. M. (2016). Mastering survivorship: How brands facilitate the transformation to heroic survivor. Journal of Business Research, 69(1), 73–82. https://doi.org/10.1016/j.jbusres.2015.07.022

Journal of the Association for Consumer Research / Oct 01, 2016

Mead, N. L., Patrick, V. M., Gunadi, M. P., & Hofmann, W. (2016). Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life. Journal of the Association for Consumer Research, 1(4), 527–539. https://doi.org/10.1086/688287

Journal of Marketing / Jun 04, 2021

Zhang, Z., & Patrick, V. M. (2021). Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity. Journal of Marketing, 85(5), 58–73. https://doi.org/10.1177/0022242921996277

International Journal of Research in Marketing / Dec 01, 2012

Patrick, V. M., & Hagtvedt, H. (2012). How to say “no”: Conviction and identity attributions in persuasive refusal. International Journal of Research in Marketing, 29(4), 390–394. https://doi.org/10.1016/j.ijresmar.2012.04.004

Encyclopedia of Creativity / Jan 01, 2011

Patrick, V. M., & Hagtvedt, H. (2011). Advertising with Art: Creative Visuals. Encyclopedia of Creativity, 18–23. https://doi.org/10.1016/b978-0-12-375038-9.00003-0

Journal of Retailing / Dec 01, 2019

Izadi, A., Rudd, M., & Patrick, V. M. (2019). The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement. Journal of Retailing, 95(4), 143–157. https://doi.org/10.1016/j.jretai.2019.10.005

Journal of Business Research / May 01, 2021

Bayuk, J. B., & Patrick, V. M. (2021). Is the uphill road the one more taken? How task complexity prompts action on non-pressing tasks. Journal of Business Research, 128, 436–449. https://doi.org/10.1016/j.jbusres.2021.02.012

Journal of the Association for Consumer Research / Oct 01, 2019

Patrick, V. M., Peracchio, L. A., & Townsend, C. (2019). Introduction to Special Issue: Uncovering the Potential of Aesthetics and Design to Transform Everyday Life. Journal of the Association for Consumer Research, 4(4), 306–312. https://doi.org/10.1086/705027

University of Illinois Press / Apr 20, 2017

Paul, D. C. (2017). Winning Hearts and Minds. University of Illinois Press. https://doi.org/10.5406/illinois/9780252037498.003.0004

Advances in Social Sciences Research Journal / Sep 30, 2014

Mohebbi, Z., & Mohebbi, H. (2014). Unpacking the Black Box of Lexical Inferencing: Briefing the Factors Affecting L2 Learners’ Lexical Inferencing. Advances in Social Sciences Research Journal, 1(5), 22–28. https://doi.org/10.14738/assrj.15.241

Research Handbook on Luxury Branding / Apr 02, 2020

Patrick, V. M., & Basu Monga, A. (Sonia). (2020). Building and growing luxury brands: strategies for pursuing growth while maintaining brand coherence. Research Handbook on Luxury Branding. https://doi.org/10.4337/9781786436351.00018

Academy of Management Proceedings / Aug 01, 2017

Lupu, I., & Rokka, J. (2017). The Busyness Paradox: Overworked Professionals and the Timeflow of Busyness. Academy of Management Proceedings, 2017(1), 17326. https://doi.org/10.5465/ambpp.2017.17326abstract

The Oxford Handbook of Empirical Aesthetics / Jul 09, 2020

Patrick, V. M., & Hagtvedt, H. (2020). The Role of Empirical Aesthetics in Consumer Behavior. The Oxford Handbook of Empirical Aesthetics, 1010–1026. https://doi.org/10.1093/oxfordhb/9780198824350.013.49

Journal of Consumer Research / Sep 01, 2005

Johnson, J., Tellis, G. J., & Macinnis, D. J. (2005). Losers, Winners, and Biased Trades. Journal of Consumer Research, 32(2), 324–329. https://doi.org/10.1086/432241

Journal of Communication Management / Jul 01, 2002

Freitag, A. (2002). International media coverage of the Firestone tyre recall. Journal of Communication Management, 6(3), 239–256. https://doi.org/10.1108/13632540210807080

Luxury Strategy in Action

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Resistance to Science in Contemporary American Poetry / Sep 26, 2011

Popularization, Praise, and the Aesthetic Pleasures of Science. (2011). Resistance to Science in Contemporary American Poetry, 23–36. https://doi.org/10.4324/9780203161555-6

Journal of Consumer Research / Dec 01, 2005

Bosmans, A., & Baumgartner, H. (2005). Goal‐Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not. Journal of Consumer Research, 32(3), 424–434. https://doi.org/10.1086/497554

Review of Marketing Research / Aug 01, 2017

Hollenbeck, C. R., & Patrick, V. M. (2017). Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-to-Peer Online Patient Survivor Networks. Qualitative Consumer Research, 139–160. https://doi.org/10.1108/s1548-643520170000014010

Journal of Neurosurgery / Jun 01, 1997

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The Future of Luxury Brands / Feb 07, 2022

Hagtvedt, H. (2022). Chapter 6 Art and Aesthetics in the Future of Luxury. The Future of Luxury Brands, 115–134. https://doi.org/10.1515/9783110732757-006

The Emotional Learner / Dec 14, 2017

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European Journal of Marketing / Dec 01, 2001

Buurma, H. (2001). Public policy marketing: marketing exchange in the public sector. European Journal of Marketing, 35(11/12), 1287–1302. https://doi.org/10.1108/eum0000000006483

Jan 01, 2019

Slaton, K., & Linda, N. S. (2019). Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective. https://doi.org/10.31274/itaa.8468

Brand Enigma / Jan 02, 2012

How the Brand Dream Process Took Shape. (2012). Brand Enigma, 95–122. Portico. https://doi.org/10.1002/9781119207207.ch4

PsycEXTRA Dataset / Jan 01, 2004

Fedorikhin, A. (Sasha), & Patrick, V. (2004). Feeling the urge to splurge: The effect of valence and arousal of consumer mood states on impulsive consumption. PsycEXTRA Dataset. https://doi.org/10.1037/e621312012-072

Get the Job You Want, Even When No One's Hiring / Jun 01, 2009

Verbal Presentations: What to Say and How to Say It. (2009). Get the Job You Want, Even When No One’s Hiring, 61–65. Portico. https://doi.org/10.1002/9781118257951.ch34

Marketing Education Review / Feb 09, 2023

Hollenbeck, C. R., & Patrick, V. M. (2023). A R.E.C.I.P.E. FOR INCLUSION: A SIX-STEP JOURNEY TO TEACHING INCLUSIVE MARKETING ORIENTATION. Marketing Education Review, 33(2), 142–148. https://doi.org/10.1080/10528008.2022.2159439

The Future of Luxury Brands / Feb 07, 2022

Advance Praise for The Future of Luxury Brands: Artification and Sustainability. (2022). The Future of Luxury Brands, V–VIII. https://doi.org/10.1515/9783110732757-202

The Oxford Handbook of Luxury Business / Jul 14, 2021

Wiedmann, K.-P. (2021). Consumers’ Perceptions and Evaluations of Luxury and Luxury Brands. The Oxford Handbook of Luxury Business, 286–308. https://doi.org/10.1093/oxfordhb/9780190932220.013.16

Journal of the Academy of Marketing Science / Mar 14, 2022

Wu, F., Reimann, M., Pol, G., & Park, C. W. (2022). The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-021-00831-w

Research Outreach / Dec 10, 2021

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Central European Business Review / Mar 19, 2021

Uslu, O. (2021). “Being Alone Is More Painful than Getting Hurt”: The Moderating Role of Workplace Loneliness in the Association between Workplace Ostracism and Job Performance. Central European Business Review, 10(1), 19–38. https://doi.org/10.18267/j.cebr.257

Journal of Retailing / Mar 01, 2020

Roggeveen, A. L., & Sethuraman, R. (2020). Journal of Retailing Updates. Journal of Retailing, 96(1), 1–2. https://doi.org/10.1016/j.jretai.2020.02.001

Dil Dergisi / Jan 01, 2018

Zeynep, K. (2018). ‘Thank you so much! mystery solved’: online expressions of gratitude by IMDb* members = Çok teşekkürler! gizem çözüldü: IMDb kullanıcılarının çevrimiçi şükran ifadeleri. Dil Dergisi, 0(169), 21–50. https://doi.org/10.1501/dilder_0000000246

Advances in Intelligent Systems and Computing / Jun 24, 2017

Ahmad, B. I., Langdon, P. M., Skrypchuk, L., & Godsill, S. J. (2017). How Does Eye-Gaze Relate to Gesture Movement in an Automotive Pointing Task? Advances in Human Aspects of Transportation, 423–434. https://doi.org/10.1007/978-3-319-60441-1_42

Advances in Chinese Brand Management / Jan 01, 2017

Schmitt, B., & Zhang, S. (2017). Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations. Advances in Chinese Brand Management, 178–192. https://doi.org/10.1057/978-1-352-00011-5_8

The Convergence Tourism Contents Society / Nov 06, 2017

Park, S.-J. (2017). A Study on City Branding Direction: Focused on Tongyeong. The Convergence Tourism Contents Society, 3(2), 29–40. https://doi.org/10.22556/jctc.2017.2.2.29

Food Research International / Sep 01, 2017

Olsen, S. O., & Tuu, H. H. (2017). Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values. Food Research International, 99, 98–105. https://doi.org/10.1016/j.foodres.2017.05.008

The Routledge Companion to Copyright and Creativity in the 21st Century / Nov 25, 2020

Paul, M. (2020). Is a Picture Really Worth More Than a Thousand Words? The Routledge Companion to Copyright and Creativity in the 21st Century, 29–38. https://doi.org/10.4324/9781315658445-5

Emirates Journal of Food and Agriculture / Jan 01, 2015

Ergönül, B., & Ergönül, P. (2015). Consumer motivation for organic food consumption. Emirates Journal of Food and Agriculture, 27(5), 416. https://doi.org/10.9755/ejfa.2015.04.034

American National Biography Online / Feb 01, 2000

Davis, C. (2000). Rudd, Daniel (1854-1933), newspaper editor and Catholic lay leader. American National Biography Online. https://doi.org/10.1093/anb/9780198606697.article.0802173

Advances in Psychological Science / Jun 11, 2013

ZHAN, J., & REN, J. (2013). Self-control and Self-control Resource. Advances in Psychological Science, 20(9), 1457–1466. https://doi.org/10.3724/sp.j.1042.2012.01457

EDIS / Aug 31, 2012

Torres, N. I., Turner, J., & Williams, B. C. (2012). Building a Spending Plan: Step 6 - Sticking to Your Plan. EDIS, 2012(8). https://doi.org/10.32473/edis-he826-2012

Journal of Consumer Psychology / Mar 18, 2021

Patrick, V. M., & Hollenbeck, C. R. (2021). Designing for All: Consumer Response to Inclusive Design. Journal of Consumer Psychology, 31(2), 360–381. Portico. https://doi.org/10.1002/jcpy.1225

Psychology & Marketing / Dec 19, 2019

Izadi, A., & Patrick, V. M. (2019). The power of the pen: Handwritten fonts promote haptic engagement. Psychology & Marketing, 37(8), 1082–1100. Portico. https://doi.org/10.1002/mar.21318

Journal of Retailing / Jun 01, 2020

Chen, H., Pang, J., Koo, M., & Patrick, V. M. (2020). Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice. Journal of Retailing, 96(2), 266–281. https://doi.org/10.1016/j.jretai.2019.08.003