[Vanessa Patrick, PhD.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/") is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.   She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022.   She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition.   She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing. She is the author of a new book The Power of Saying No: The New Science of How to Say No that Puts you in charge of your Life. Visit her at [vanessapatrick.net.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/")