Industrial Marketing Management / Nov 01, 2010

Besharat, A. (2010). How co-branding versus brand extensions drive consumers’ evaluations of new products: A brand equity approach. Industrial Marketing Management, 39(8), 1240–1249. https://doi.org/10.1016/j.indmarman.2010.02.021

International Journal of Research in Marketing / Jun 01, 2017

Langan, R., Besharat, A., & Varki, S. (2017). The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues. International Journal of Research in Marketing, 34(2), 414–429. https://doi.org/10.1016/j.ijresmar.2016.10.004

Journal of Brand Management / Dec 13, 2013

Besharat, A., & Langan, R. (2013). Towards the formation of consensus in the domain of co-branding: Current findings and future priorities. Journal of Brand Management, 21(2), 112–132. https://doi.org/10.1057/bm.2013.25

Marketing Letters / May 19, 2013

Besharat, A., Ladik, D. M., & Carrillat, F. A. (2013). Are maximizers blind to the future? When today’s best does not make for a better tomorrow. Marketing Letters, 25(1), 77–91. https://doi.org/10.1007/s11002-013-9243-4

Psychology & Marketing / Sep 06, 2013

Chen, A. C.-H., Chang, R. Y.-H., Besherat, A., & Baack, D. W. (2013). Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation: BRAND EVALUATIONS IN MULTIPLE CELEBRITY ENDORSEMENTS. Psychology & Marketing, 30(10), 850–860. Portico. https://doi.org/10.1002/mar.20650

Journal of Advertising / Apr 03, 2013

Besharat, A., Kumar, A., Lax, J. R., & Rydzik, E. J. (2013). Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning. Journal of Advertising, 42(2–3), 170–182. https://doi.org/10.1080/00913367.2013.774593

Journal of Public Policy & Marketing / Sep 01, 2014

Besharat, A., Carrillat, F. A., & Ladik, D. M. (2014). When Motivation is against Debtors’ Best Interest: The Illusion of Goal Progress in Credit Card Debt Repayment. Journal of Public Policy & Marketing, 33(2), 143–158. https://doi.org/10.1509/jppm.13.007

Journal of Consumer Psychology / Sep 06, 2014

Besharat, A., Varki, S., & Craig, A. W. (2014). Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts. Journal of Consumer Psychology, 25(2), 311–316. Portico. https://doi.org/10.1016/j.jcps.2014.08.005

Journal of Business Research / Feb 01, 2016

Besharat, A., Langan, R. J., & Nguyen, C. A. (2016). Fashionably late: Strategies for competing against a pioneer advantage. Journal of Business Research, 69(2), 718–725. https://doi.org/10.1016/j.jbusres.2015.08.010

SSRN Electronic Journal / Jan 01, 2017

Lee, Y.-J., Xie, K., Besharat, A., & Tan, Y. (2017). Management Responses to Online WOM: Helpful or Detrimental? SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2919553

European Journal of Marketing / Aug 15, 2018

Saine, R., Nguyen, C. A., Besharat, A., & Trocchia, P. J. (2018). To stay or switch: breaking the habit of status quo through imagery perspective. European Journal of Marketing, 52(9/10), 1864–1885. https://doi.org/10.1108/ejm-03-2016-0188

International Journal of Revenue Management / Jan 01, 2016

Bacon, D. R., Besharat, A., Parsa, H. G., & Smith, S. J. (2016). Revenue management, hedonic pricing models and the effects of operational attributes. International Journal of Revenue Management, 9(2/3), 147. https://doi.org/10.1504/ijrm.2016.077031

Marketing Letters / Jan 13, 2021

Whitler, K. A., Besharat, A., & Kashmiri, S. (2021). Exogenous brand crises: brand infection and contamination. Marketing Letters, 32(1), 129–133. https://doi.org/10.1007/s11002-020-09554-4

Journal of Business Research / Nov 01, 2018

Besharat, A., & Nardini, G. (2018). When indulgence gets the best of you: Unexpected consequences of prepayment. Journal of Business Research, 92, 321–328. https://doi.org/10.1016/j.jbusres.2018.07.051

Journal of Retailing / Sep 01, 2021

Besharat, A., Romero, M., & Haws, K. (2021). Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices. Journal of Retailing, 97(3), 424–438. https://doi.org/10.1016/j.jretai.2020.11.003

Journal of Business Ethics / Jun 03, 2019

Saine, R., Kull, A. J., Besharat, A., & Varki, S. (2019). I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions. Journal of Business Ethics, 168(4), 721–732. https://doi.org/10.1007/s10551-019-04193-w

Journal of Business Ethics / Mar 30, 2023

Besharat, A., Whitler, K. A., & Kashmiri, S. (2023). When CEO Pay Becomes a Brand Problem. Journal of Business Ethics, 190(4), 941–973. https://doi.org/10.1007/s10551-023-05394-0

Journal of Business Research / Apr 01, 2021

Besharat, A., Nardini, G., & Roggeveen, A. L. (2021). Online daily coupons: Understanding how prepayment impacts spending at redemption. Journal of Business Research, 127, 364–372. https://doi.org/10.1016/j.jbusres.2021.01.047

Journal of Advertising / Jul 03, 2014

Kumar, A., Besharat, A., Lindsey, C. D., & Krishnan, S. (2014). Contextual and Competitive Interference: Inhibition or Facilitation? Journal of Advertising, 43(3), 228–243. https://doi.org/10.1080/00913367.2013.853631

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Oct 08, 2014

Besharat, A. (2014). A Step Forward Toward Discernment of Co-Branding Strategy. In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference (pp. 37–37). Springer International Publishing. https://doi.org/10.1007/978-3-319-10864-3_25

Encyclopedia of Medical Decision Making / Jan 01, 2009

Mental Accounting. (2009). In Encyclopedia of Medical Decision Making. SAGE Publications, Inc. https://doi.org/10.4135/9781412971980.n222

Journal of Business Ethics / Apr 14, 2024

Besharat, A., Nardini, G., & Mesler, R. M. (2024). Bringing Ethical Consumption to the Forefront in Emerging Markets: The Role of Product Categorization. Journal of Business Ethics, 191(4), 777–792. https://doi.org/10.1007/s10551-024-05667-2

Journal of Marketing Theory and Practice / Oct 01, 2014

Besharat, A., & Varki, S. (2014). Examining How Self-Regulation Determines Choice-Processing Strategies and Motivations Underlying Attraction Effect. Journal of Marketing Theory and Practice, 22(4), 421–436. https://doi.org/10.2753/mtp1069-6679220405

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Jan 01, 2019

Besharat, A., & Nardini, G. (2019). When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment: An Abstract. In Finding New Ways to Engage and Satisfy Global Customers (pp. 613–614). Springer International Publishing. https://doi.org/10.1007/978-3-030-02568-7_163

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Dec 06, 2017

Nakhata, C., Roggeveen, A., Besharat, A., & Stock, J. (2017). Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract. In Back to the Future: Using Marketing Basics to Provide Customer Value (pp. 221–221). Springer International Publishing. https://doi.org/10.1007/978-3-319-66023-3_82

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Oct 13, 2014

Langan, R., Besharat, A., & Varki, S. (2014). The Influence of Online Product Review Variance on Consumer Evaluations: An Examination of Intrinsic and Extrinsic Cues. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 223–223). Springer International Publishing. https://doi.org/10.1007/978-3-319-10951-0_77

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Oct 08, 2014

Besharat, A. (2014). Investigating the Customers’ Loyalty to Technology-Based Self-Service Coupons. In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference (pp. 66–66). Springer International Publishing. https://doi.org/10.1007/978-3-319-10864-3_42

Journal of Digital & Social Media Marketing / Apr 01, 2021

Dapko, J. L., Boyer, S., & Harris, E. (2021). The importance of timely social media responsiveness. Journal of Digital & Social Media Marketing, 8(4), 358. https://doi.org/10.69554/zacn4611