Chief Marketing Officer (CMO) / August, 2022 — January, 2025

Led omni-channel marketing, acquisition, retention, data analytics, and operations at HomeServe, managing a $100M budget and 100-person team. Transformed the company’s marketing from direct mail to a digital-first model to attract younger, more affluent homeowners and drive growth. Achieved 60%+ increase in emergency repair subscriptions via digital channels by launching innovative content strategies and investing in new platforms. Built the first scalable Instagram acquisition strategy targeting new homeowners. Improved efficiency by cutting direct mail cycle time by over 10% through automation and AI.

Chief Marketing Officer / June, 2021 — July, 2022

Directed B2B / B2C marketing, encompassing B2B lead generation, content, digital marketing, brand, and communications strategies for complex, multi-faceted business with $2M budget responsibility and oversight of a ten-person team. Kinsa is a Series B-funded healthtech startup specializing in illness insights solutions for commercial companies to optimize supply chain and product marketing, as well as early warning system to detect, respond to, and forecast outbreaks of contagious illnesses nationwide. • Spearheaded initiative to drive fivefold increase in lead generation in 12 months by mobilizing high-performing team of motivated brand managers and media planners. • Strengthened commercial capabilities by onboarding PR agency for B2B marketing and business development, engaging strategic partners, and recruiting two new hires with expertise in digital marketing and product marketing. ••• Landed strong media placements in trade publications, raising awareness in insights solutions space. • Reframed go-to-market strategy for school program, driving high-touch customer experience projected to increase smart thermometer distribution and number of schools enrolled in program nationwide.

COO & Chief Marketing Officer CMO | B2B | Digital Marketing | Strategy / January, 2020 — June, 2021

Served as operating lead and CMO for Future of Work SaaS start-up focused on offering digital and culture change resources for organizations seeking to implement flexible and remote work to increase performance, engagement and well-being.

General Manager / CMO | Consumer & Digital Marketing | Brand | Subscription | CX | Strategy / May, 2014 — January, 2020

As direct report to CEO and Section 16 Officer, owned $1B consumer P&L and architected ROI-driven business strategies to drive profitable, scalable, and sustainable growth. Led organization of 200 to 250 employees through team of seven direct reports. Directed all aspects of consumer, digital, and brand marketing, encompassing strategy and execution of creative services, customer experience, corporate communications, public relations, and consumer analytics. Managed $100M annual budget. Gannett is a publicly traded American media holding company with $3.4B+ in revenue; largest U.S. newspaper publisher by daily circulation • Transformed legacy organization and stagnant marketing function into strategic innovator. Repositioned USA TODAY Network as technology-driven, innovative media brand with advertisers and media buyers. ••• Introduced virtual and augmented reality capabilities that made ad solutions more competitive and attractive. • Established digital startup that consolidated and integrated legacy portfolio of brands (USA TODAY plus 109 local market media brands) into single consumer-facing brand and unified digital network: USA TODAY Network. ••• Delivered record-setting 50%+ YoY growth in digital subscriptions with USA TODAY Network growing from zero to 1M subscribers. ••• Architected global marketing strategies; leveraged data analytics capabilities and actionable segmentation strategies; and invested in data science, AI and personalization technologies, social media content marketing, and mobile app marketing to develop, engage, and convert target audiences. • Built and launched award-winning Customer Experience Practice to drive engagement and issue resolution. ••• Identified and leveraged consumer pain points to inform development of new practice, resulting in record-setting satisfaction levels, strong brand affinity, and more than $10M in financial benefits.

SVP | VP Marketing | CRM | Digital Marketing | Data Analytics | Direct to Consumer / September, 2008 — May, 2014

Led enterprise-wide customer relationship management CRM and digital marketing program development and execution for Viacom. Partnered with network brands to leverage enterprise database, programmatic and direct to consumer marketing capabilities to promote programming & products.

VP, Consumer Marketing | Subscription | CRM | Direct to Consumer | Strategy | B2C | B2B / August, 2005 — August, 2008

Managed newsstand, amenity, corporate & educational marketing programs for The Wall Street Journal and Barron's Magazine (both print & online).

SVP | VP, Marketing | Direct to Consumer | E-commerce | Data Analytics | Strategy | B2C / October, 2002 — July, 2005

In a private equity owned venture (Blackstone), responsible for strategic development and execution on member marketing programs, both digital and direct marketing, for video business.

VP, Platinum & Centurion Card Marketing / September, 2000 — October, 2002

Directed all product management and marketing efforts for American Express' premium card portfolio.