John Mretais

Content Marketing expert with a strong background in content strategy, project management, editing, and writing in the cryptocurrency and fintech sectors.

About

I am a content leader with extensive experience with content strategy and as a project manager, editor, and writer, in the cryptocurrency and fintech industries. I have demonstrated success navigating the challenges of these rapidly evolving fields and am actively seeking prospects within this dynamic ecosystem. In particular, I am passionate about blockchain technology, Web3, and the fintech sectors. <br> Across my career, I have honed skills critical for translating complex technical jargon into engaging, digestible content that resonates with diverse audiences. I foster environments of innovation, collaboration, and continuous learning while leading several teams of writers. In the crypto space, I have established myself as a thought leader, regularly sharing insights and forecasts that help shape the discourse around blockchain technology and its applications. My ability to stay ahead of trends and developments uniquely positions me to lead content strategy in the Web3 domain.

Education

University of California, Berkeley

MPH, Epidemiology and Biostatistics / May, 2014

Berkeley, California, United States of America

Gwynedd Mercy University

MScEd, Secondary Education and Teaching / May, 2019

Gwynedd Valley, Pennsylvania, United States of America

Experience

Kraken

Technical Writer / June, 2020 — November, 2021

• Content creator and editor for the Kraken Learn Center, with over 250 pieces of educational content published, and experience strategizing and leading educational content development for product announcements. • Collaborated with SEO Lead to optimize marketing messaging and increase organic signups by 20%. • Hired and managed Kraken's freelance writers, resulting in an increase in quality articles published.

Bitstamp

Content Marketing Manager / December, 2021 — September, 2023

• Developed and launched Bitstamp's Learn Center, managing a team of writers and delivering 300+ educational articles and videos that drove +25% total organic traffic for Bitstamp and +15% on Google’s first page via targeted SEO strategy. • Led a cross-functional team to improve the user experience, navigation, and functionality based on user and industry trends, resulting in a 30% increase in traffic to the Learn Center homepage. • Led a broader content marketing strategy that incorporated the Learn Center content across coordinated global campaigns, including social media and CRM, resulting in 5,000 average impressions on X, and 40% CTR on email.

Multiple High Schools

High School Math Teacher / July, 2016 — June, 2020

• Implemented engaging and accessible curricula for AP Statistics, Algebra 1, Algebra 2, Geometry, and Pre-Calculus.

Stanford University

Clinical Research Coordinator / June, 2014 — June, 2015

Collaborated with the Brain Trauma Foundation and the Department of Defense to develop an eye-tracking device to detect and assess the severity of concussions.

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