Christina Maroun

Lead Researcher at Bani Athwal Media & Consulting

New Britain, Connecticut, United States of America

Research Expertise

Neuroscience

Sociology

Product Discovery

Market Research

Public Health

User Research

Biology

About

Christina Maroun is a highly motivated and dedicated individual with a diverse background in both sociology and neuroscience. She earned her B.S. in Sociology and Neuroscience from The Ohio State University in 2020, where she developed a strong foundation in research methods and data analysis. She then went on to pursue a M.S in Biology from Central Connecticut State University, further honing her skills in scientific research and communication. Throughout her academic career, Christina has gained valuable experience in various research roles. She has served as a Research Coordinator at UTHealth, where she oversaw an NIH-funded research study and managed a team of data collectors. She also worked as a Sociology Research Assistant at The Ohio State University, where she assisted with data collection and analysis for a sociological study on police brutality. In addition, she has also worked as a Neuroscience Research Assistant at The Ohio State University, conducting experiments related to interleukin-1 and stress. In addition to her research experience, Christina has recently started her role as a Lead Researcher at Bani Athwal Media & Consulting. In this role, she will collaborate with clients to conduct market research and develop strategic plans for business growth. Christina's strong educational background and diverse research experience make her a well-rounded and knowledgeable individual in the fields of sociology and neuroscience. She is passionate about using her skills and knowledge to make a positive impact in the world through research and data-driven decision making.

Education

The Ohio State University

Bachelor's, Sociology and Neuroscience / May, 2020

Columbus, Ohio, United States of America

Central Connecticut State University

M.S., Biology / May, 2022

New Britain, Connecticut, United States of America

Experience

Extern

Product Discovery Extern / October, 2023 — December, 2023

• Exceeded the predicted cold outreach rate by 100% when identifying early-stage startup founders using Crunchbase and LinkedIn to conduct targeted research and personalized messaging • Assessed user needs and pain points in moderated usability interviews using Google Meet and Otter.ai • Consolidated 18 qualitative interviews for data analysis in Excel to craft a detailed customer profile presentation with product recommendations and key insights for company rebranding • Advised other externs with their market research project questions through Slack

UTHealth

Research Coordinator / January, 2023 — May, 2023

• Executed an NIH-funded public health study by collaborating with researchers through hybrid meetings and submitting project documentation for IRB approval through iRIS • Secured eligible participants with a 92% completion rate of Qualtrics surveys • Enhanced the efficiency of topic modeling with BERT by developing six qualitative categories from a curated list of 118 social media keywords • Assembled, trained, and managed a data collection team of six to conduct and transcribe qualitative interviews through Microsoft Teams • Increased the visibility and timeliness of data collection for a 14-day LifeData EMA (ecological momentary assessment) by creating dashboards to monitor participants’ daily diary entries

The Ohio State University

Sociology Research Assistant / August, 2018 — May, 2020

• Developed a mental health research proposal and qualitative interview question guide by conducting literature reviews and facilitating interviews • Secured Arts and Sciences Undergraduate Research Competition Scholarship and presented the research findings at OSU Undergraduate Research Festival Spring 2020 • Created a codebook to analyze transcribed qualitative interview data using NVivo • Designated lead assistant to quality-check transcriptions completed by other assistants • Recruited participants by sharing research study flyers with community organizations

The Ohio State University

Neuroscience Research Assistant / August, 2017 — May, 2019

• Awarded Second-Year Transformational Program (STEP) grant for interleukin-1 signaling and stress research proposal and presented project poster at the STEP Expo 2018 • Trained research assistants on lab techniques (PCR, IHC, cDNA creation, RNA isolation, cryosectioning) by demonstrating and sharing the written procedures • Discussed papers in neuroimmunology journal club meetings weekly

Bani Athwal Media & Consulting

Lead Researcher / March, 2024 — Present

Links & Social Media

LinkedIn

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