I work with CEOs, CGOs, and innovation leaders at mid-size consumer products companies at the moment when the path forward isn't clear. The category is shifting. The core portfolio feels stale. The team is busy but not making progress on what matters. I come in to answer the question no one has been able to answer cleanly: what should we actually go after, and why will it win? <br> The work moves through three stages. First, I help leaders get clear on where the real opportunity is, using rigorous consumer, technical and market intelligence to separate genuine white space from noise. Second, I build the portfolio case with evidence, the strategic logic, and the internal story that gets leadership aligned and resources committed. Third, I assess what capabilities the organization needs to sustain that momentum, and help build them. Lately, that includes the AI-native tools that let teams sense and act on emerging opportunity faster. The goal is an innovation engine that starts with the right questions, builds confidence at speed and wins in the market.