Joia Spooner-Fleming

Joia transforms product categories and drives billion-dollar brand growth through breakthrough CPG innovation.

Boston, Massachusetts, United States of America

Research Expertise

consumer products, product innovation, growth strategy, organization design, leadership

About

Over her 25-year career, she has led innovation teams across multiple geographies at P&G, including as Vice President of Grooming Front End Innovation, and served as Senior Vice President of Ninja Product at SharkNinja. Her category-transforming work has generated significant revenue growth for global brands. She is an inventor on 14 granted patents. With deep expertise in how AI is transforming CPG innovation, consumer insights, formulated packaged products, devices, Personal Care and Household Goods, Joia helps companies reimagine what's possible in their categories.

Education

Sc.B., Chemical Engineering / June, 2001

Cambridge, Massachusetts, United States of America

Experience

SharkNinja

Senior Vice President / March, 2025 — July, 2021

Ninja Product Development - Outdoor and New Categories

Procter and Gamble

R&D Vice President / April, 2021 — December, 2024

Global Grooming Gillette, Braun, Venus Brands Front End Innovation

Links & Social Media

LinkedIn

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