Promothesh Chatterjee

Marketing Professor | Research Interests: Marketing Insights from Text Analytics, Judgment & Decision-making, Pricing

Research Expertise

Consumer Natural Language Processing
Judgment and Decision-making
Behavioral Pricing
Economics and Econometrics
Business and International Management
Marketing
Anthropology
Applied Psychology
Social Psychology
Organizational Behavior and Human Resource Management
Strategy and Management
Sociology and Political Science

About

I am a faculty in the Department of Marketing, Eccles School of Business, University of Utah. My current research interests are in Consumer Natural Language Processing, Behavioral Pricing and Consumer Judgment & Decision-making.

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Publications

Do Payment Mechanisms Change the Way Consumers Perceive Products?
Journal of Consumer Research
2012
Is It Light or Dark? Recalling Moral Behavior Changes Perception of Brightness
Psychological Science
2012
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
Journal of the Academy of Marketing Science
2014
The Endowment Effect as Self-Enhancement in Response to Threat
Journal of Consumer Research
2013
Influence of motivated reasoning on saving and spending decisions
Organizational Behavior and Human Decision Processes
2013
Loss is a loss, why categorize it? Mental accounting across cultures
Journal of Consumer Behaviour
2019
When store credit cards hurt retailers: The differential effect of paying credit card dues on consumers' purchasing behavior
Journal of Business Research
2020
When should we not expect attraction effect? The moderating influence of analytic versus holistic thinking
Journal of Strategic Marketing
2018
Repulsion Effect: An Eye-Tracking Study
Managing Disruptions in Business
2022
Response to Pashler et al. (2016)
Basic and Applied Social Psychology
2016
Machine-Assisted Social Psychology Hypothesis Generation
Unknown Venue
2023
Taking a chance for a discount: An investigation into consumers’ choice of probabilistic vs. sure price promotions
Journal of Business Research
2022
Does the first letter of one’s name affect life decisions? A natural language processing examination of nominative determinism.
Journal of Personality and Social Psychology
2023
It happens because I'm watching it: Observing an uncertain event can affect subjective probability judgments
Journal of Behavioral Decision Making
2021
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
Journal of Marketing Research
2024
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative
Journal of Consumer Behaviour
2022

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