Founder / January, 2022 — Present

It's no surprise when subscription growth stalls. Most ecommerce businesses look at subscriptions as a secondary action to one-time acquisition. Subscriptions are a retention strategy meant to keep people on for as long as possible. Discounts and gifts are the tools most brands employ. But still, growth struggles. How do you unlock subscription growth? We start by understanding the entire customer experience. What and how they buy. What they're looking for. How your product, and the subscription, answers that. We build programs that scale, because we find better insights from your data. Subscription Prescription exists to empower ecommerce brands to new heights of subscription growth. Through content, community, and our unique consulting approach, you'll find the right prescription for your subscription program.

Creator / November, 2021 — Present

Commerce Catalyst was born out of my love for community that both educates and empowers. After two stints building communities with Marketers Unite and Sharehouse, I founded Commerce Catalyst to fully focus on empowering the ecommerce community. Starting in Utah, which has an amazing group of startups, founders, and operators in the ecom space, Commerce Catalyst seeks to bring together the knowledge and support of this community for the benefit of all. Come join our Slack with 600 members or learn about an upcoming event here: https://ccatalyst.co

Head of Partnerships / Cofounder / August, 2023 — Present

Leaning into my superpower around relationships and connectivity, I help build out partnership for QPilot including agency, technical and community partners.

Head of Growth / Cofounder / September, 2020 — August, 2023

Building subscription revenue is a goal for many ecommerce companies, but... Making that happen is harder thank it looks. Customers churn, software is cumbersome, and most marketers don't have a ton of experience in subscriptions. That's where QPilot comes in: subscription software + team of experts. If you need a flexible subscription experience for your customers, with control for them and automations on the backend to make operations easy on you, then QPilot is worth taking a look. Plus, we have an amazing content arm to help educate and provide guidance on how to grow. Come see more at https://qpilot.com.

Vice Chair / January, 2023 — December, 2024

Help setup and run events, spread awareness for the group, and generally build up the Silicon Slopes Marketing Community.

Community Advisory Board Member / October, 2021 — August, 2023

RiseKit is a technology platform that helps underprivileged people get training and find jobs that are meaningful and pay well. I work directly with their CEO on marketing strategy and tactics. Specifically, lead acquisition and scale.

SUBTA Committee - Operations CoChair / March, 2021 — May, 2023

As part of the leadership committee for SUBTA, I am involved in: - Creating relevant content for the community - Driving growth through events, activities, and brand awareness - Quarterly meetings

Founder, Head of Growth + Outreach / May, 2022 — December, 2022

Joined Madelyne van Hoff and Wade Sleater building Sharehouse. Early focus on building community, events, and carving out a space just for ecommerce. Ultimately left to continue this focus through Commerce Catalyst.

Marketing Director / June, 2020 — January, 2021

Create, implement, and manage marketing vision. Step 1: Redo the website with effective messaging, testimonials, and content. Step 2: Create additional collateral for digital marketing, referral, and outside sales channels. Step 3: Implement new technology stack to manage contacts and create some automation for lead nurturing. Step 4: Build out website pillar content on key topics that are valuable to our base. Step 5: Execute a paid digital marketing strategy to generate new leads. Step 6: Optimize.

E-Commerce Manager / March, 2019 — June, 2020

Manage an ecommerce investment and consulting company. Create and implement digital marketing strategies for clients, including SEO, blog, Google Ads, Facebook Ads, Display, Affiliate, and Email. Implementing best practices for conversion optimization of product landing pages and consulting on how to capture the lowest-hanging fruit. Responsible for lead generation and initial screening on investment opportunities for portfolio.

Graphic Designer / Prepress / June, 2017 — January, 2019

Graphic designer and prepress operator. Customer service, some printing and production.

E-Commerce Intern / May, 2018 — August, 2018

Managed customer service team. Worked to devise digital marketing strategy. Analyzed shipping costs and made recommendations for change in policy. Researched tax and notification laws and made recommendations for software implementation to protect business interests. Assisted in website migration from Zencart to Shopify.