Danni Bayn, PhD
Driven, analytical leader with a strong background in consumer research, marketing analytics, and business planning/optimization.
Research Expertise
About
Publications
Human performance models for response to alarm notifications in the process industries: An industrial case study
PsycEXTRA Dataset / Jan 01, 2004
Reising, D. V. C., Downs, J. L., & Bayn, D. (2004). Human performance models for response to alarm notifications in the process industries: An industrial case study: (577142012-009) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e577142012-009
Education
University of Minnesota
Ph.D., Cognitive Psychology / August, 2008
Experience
FCB Chicago
VP of Strategic Analytics / April, 2021 — June, 2023
Strategic client lead for research and analytics, responsible for +$20M in revenue and contributing to +45% growth over two years. Built out research and measurement learning solutions to support and deliver on AOP efforts. Established track record of driving client engagement and increasing client satisfaction scores. Responsible for handling scoping, research budgets, and investments. ● Built 456 Insights Lab, FCB’s new primary research practice that drove incremental growth across all clients while winning new business. Guided the team on building all processes and templates. Hired and developed research practice team from scratch. Research from the lab is now being used for every new business pitch.
Director of Strategic Analytics / September, 2016 — 2021
Strategic client lead for analytics and research for clients across retail, finance, and healthcare, as well as owning multiple pro-bono and agency initiatives to improve the workplace. Experienced in a wide variety of research methodologies and published work on efficiency and robotic process automation.
Insights' Edge
Research and Strategic Analytics Consultant / July, 2023 — Present
Leveraging a rich leadership background and deep expertise, I collaborate with brands and creative agencies to swiftly identify and capitalize on opportunities rooted in genuine consumer insights, primarily through consumer research. • Utilizing new tools and technology, including generative AI, to gain efficiency and explore opportunities. • Uncovering consumer truths, even within tight deadlines, that drive strategic decisions. • Securing new business and incremental growth by designing and implementing rapid consumer research across sectors including automotive, liquor, and online betting. • Providing comprehensive analysis and visual reports designed with the storytelling needs of new business in mind.
Kohl's
Sr. Insights Analyst / October, 2012 — September, 2016
Uncovered actionable insights on consumer behavior for internal clients. Ensured impactful and automated reports and dashboards for rapid assessment and decision-making.
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