Ekaterina Sorokina
A social science Ph.D. with focus on consumer behavior and industry trends
Research Expertise
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Education
Ph.D., Hospitality Management / August, 2019
Experience
Rosen College of Hospitality Management
Research Assistant / August, 2013 — August, 2017
Designed and implemented surveys via Qualtrics and Survey Monkey. Conducted face-to-face, phone, and video interviews. Performed extensive statistical data analysis in SPSS and Excel. Coded qualitative data in MAXQDA and NVivo. Synthesized quantitative and qualitative data to present actionable insights to various audiences. Published highly cited research in internationally recognized journals.
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