Passionate Research & Analytics professional having consulted global organizations like Mars, Dell, CIBC, Uber, Hotels.Com, PepsiCo, Coca-Cola, Adidas, Indeed, Diageo, BCA bank, Samsung, Pfizer, Google, Lafarge on their advertising, media, innovation, and marketing strategies.
I have also helped many startups to scale up their business in Asia and built their business from scratch including challenging markets like India. My biggest achievement is able to grow business from $400K to $2MM by offering innovative solutions incorporating both research and analytics based on the clients' requirements. I strongly believe that the best approach to be at the heart of client business is to communicate with the clients constantly and understand their business requirements. This approach has enabled me to build the right solutions and thus enabling clients to take the right strategic decisions. I am considered an accessible and compassionate leader by the team and take great pride in mentoring them and helping individuals develop their skills and achieve their career goals. I am an organized individual with a keen sense of attention to detail and at ease in a fast-paced and dynamic environment. Key Expertise : \- Research \- Handling different types of research solutions Cross\-Media Research\, Competitive Analysis\, Brand Tracking, Social Research, Customer Journey \- Analytics \- Actively involved in analytical solutions like Forecasting\, Commstracker Modeling\, and descriptive statistics using tools like Tableau, SQL, R. \- Business Development \- Helped in new client acquisition as well as retention of existing clients\, thus enabling strong growth of revenue \- Team Management \- I am currently managing a team of high caliber analytics and research team\, making sure that we are continuously delivering the right solutions based on client requirements \- New Product Development \- Actively work with clients and the Senior Leadership Team of GroupM to develop newer solutions based on the current market demand

Arindam Sengupta

Research and Analytics Professional with strong 20 years of market experience consulting Fortune 100 companies.

About

Passionate Research & Analytics professional having consulted global organizations like Mars, Dell, CIBC, Uber, Hotels.Com, PepsiCo, Coca-Cola, Adidas, Indeed, Diageo, BCA bank, Samsung, Pfizer, Google, Lafarge on their advertising, media, innovation, and marketing strategies. <br> I have also helped many startups to scale up their business in Asia and built their business from scratch including challenging markets like India. My biggest achievement is able to grow business from $400K to $2MM by offering innovative solutions incorporating both research and analytics based on the clients' requirements. I strongly believe that the best approach to be at the heart of client business is to communicate with the clients constantly and understand their business requirements. This approach has enabled me to build the right solutions and thus enabling clients to take the right strategic decisions. I am considered an accessible and compassionate leader by the team and take great pride in mentoring them and helping individuals develop their skills and achieve their career goals. I am an organized individual with a keen sense of attention to detail and at ease in a fast-paced and dynamic environment. Key Expertise : \- Research \- Handling different types of research solutions Cross\-Media Research\, Competitive Analysis\, Brand Tracking, Social Research, Customer Journey \- Analytics \- Actively involved in analytical solutions like Forecasting\, Commstracker Modeling\, and descriptive statistics using tools like Tableau, SQL, R. \- Business Development \- Helped in new client acquisition as well as retention of existing clients\, thus enabling strong growth of revenue \- Team Management \- I am currently managing a team of high caliber analytics and research team\, making sure that we are continuously delivering the right solutions based on client requirements \- New Product Development \- Actively work with clients and the Senior Leadership Team of GroupM to develop newer solutions based on the current market demand

Education

Queen's University

Masters in Management Analytics, Analytics / May, 2017

Kingston, Ontario, Canada

Bharathidasan University

Post Graduate Diploma in Business Management, Marketing / September, 2007

Tiruchchirappalli

University of Kalyani

B.Tech, Information Technology / May, 2004

Kalyani

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