📚 My academic journey started with a BS in psychology and neuroscience from Florida State University, then led me to Purdue University's IBRC (Ingestive Behavior Research Institute) program, where I earned a PhD and Masters in behavioral neuroscience and behavioral neurogenetics. 🔬 I embarked on my professional journey as a post-doctoral fellow at Monell Chemical Senses Center, contributing to industry-sponsored research on functional ingredients. This ignited my passion for bridging the gap between scientific innovation and practical application. And subsequently taking on the role of technical lead for flavor and fragrance innovation programs at Johnson & Johnson (now Kenvue), followed by impactful Global Sensory work at Mars Chocolate, where I spearheaded global sensory projects and optimized ingredient sourcing. 🚀 Presently, I proudly serve as the VP of Research & Innovation at HCD Research. In this dynamic role, I concentrate on fusing cutting-edge consumer neuroscience tools and emerging technologies with traditional market research methodologies, yielding comprehensive insights into consumer behavior. 🌐 Beyond my professional endeavors, I'm an ardent science advocate and active participant in the scientific community. My contributions extend to organizations such as SSP and ASTM (E18 and D37), where I've engaged for numerous years. I'm also a published author, with articles in peer-reviewed journals, enlightening book chapters, and a regular presence in trade journals and magazines. Furthermore, I co-host the illuminating podcast/vidcast series 'MindSet,' a platform where we delve into intriguing topics at the intersection of behavioral consumer science. 🔍 Let's connect and explore the infinite possibilities at the nexus of neuroscience, psychology, and consumer insights with a behavioral sciences framework.
Michelle Niedziela, PhD
🧠 Passionate Behavioral Neuroscience Expert | Bridging Science and Consumer Insights 🌍
Research Expertise
About
Publications
Anterograde tracing method using DiI to label vagal innervation of the embryonic and early postnatal mouse gastrointestinal tract
Journal of Neuroscience Methods / Jul 01, 2007
Murphy, M. C., & Fox, E. A. (2007). Anterograde tracing method using DiI to label vagal innervation of the embryonic and early postnatal mouse gastrointestinal tract. Journal of Neuroscience Methods, 163(2), 213–225. https://doi.org/10.1016/j.jneumeth.2007.03.001
Mice deficient in brain‐derived neurotrophic factor have altered development of gastric vagal sensory innervation
Journal of Comparative Neurology / Jun 01, 2010
Murphy, M. C., & Fox, E. A. (2010). Mice deficient in brain‐derived neurotrophic factor have altered development of gastric vagal sensory innervation. Journal of Comparative Neurology, 518(15), 2934–2951. Portico. https://doi.org/10.1002/cne.22372
Emotion Measurements and Application to Product and Packaging Development
Integrating the Packaging and Product Experience in Food and Beverages / Jan 01, 2016
Spinelli, S., & Niedziela, M. (2016). Emotion Measurements and Application to Product and Packaging Development. In Integrating the Packaging and Product Experience in Food and Beverages (pp. 77–119). Elsevier. https://doi.org/10.1016/b978-0-08-100356-5.00005-x
No effects of monosodium glutamate consumption on the body weight or composition of adult rats and mice
Physiology & Behavior / Oct 01, 2012
Tordoff, M. G., Aleman, T. R., & Murphy, M. C. (2012). No effects of monosodium glutamate consumption on the body weight or composition of adult rats and mice. Physiology & Behavior, 107(3), 338–345. https://doi.org/10.1016/j.physbeh.2012.07.006
The future of consumer neuroscience in food research
Food Quality and Preference / Sep 01, 2021
Niedziela, M. M., & Ambroze, K. (2021). The future of consumer neuroscience in food research. Food Quality and Preference, 92, 104124. https://doi.org/10.1016/j.foodqual.2020.104124
Automating App Testing
iOS Penetration Testing / Jan 01, 2016
Relan, K. (2016). Automating App Testing. In iOS Penetration Testing (pp. 97–118). Apress. https://doi.org/10.1007/978-1-4842-2355-0_6
Factors regulating vagal sensory development: Potential role in obesities of developmental origin
Physiology & Behavior / Apr 01, 2008
Fox, E. A., & Murphy, M. C. (2008). Factors regulating vagal sensory development: Potential role in obesities of developmental origin. Physiology & Behavior, 94(1), 90–104. https://doi.org/10.1016/j.physbeh.2007.11.024
Effect of context on fine fragrance-elicited emotions: Comparison of three experimental methodologies
Food Quality and Preference / Jan 01, 2022
Porcherot, C., Raviot-Derrien, S., Beague, M.-P., Henneberg, S., Niedziela, M., Ambroze, K., & McEwan, J. A. (2022). Effect of context on fine fragrance-elicited emotions: Comparison of three experimental methodologies. Food Quality and Preference, 95, 104342. https://doi.org/10.1016/j.foodqual.2021.104342
Implicit Maternal Intuition Confidence Is Associated With Maternal Well-Being Across Cultures
Frontiers in Psychology / Feb 21, 2020
Gardner, W. L., Rotella, K. N., & Nikolovski, J. (2020). Implicit Maternal Intuition Confidence Is Associated With Maternal Well-Being Across Cultures. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.00289
Neuroscience tools
Emotion Measurement / Jan 01, 2021
Niedziela, M. M., & Ambroze, K. (2021). Neuroscience tools. In Emotion Measurement (pp. 559–592). Elsevier. https://doi.org/10.1016/b978-0-12-821124-3.00017-x
Blacoh Fluid Control receives US patent
World Pumps / Oct 01, 2019
Blacoh Fluid Control receives US patent. (2019). World Pumps, 2019(10), 10–10. https://doi.org/10.1016/s0262-1762(21)00164-4
Can Your Product/service Integration Strategy Create High Long-term Net Cash Flow?
Marketing High Profit Product/Service Solutions / May 06, 2016
Can Your Product/service Integration Strategy Create High Long-term Net Cash Flow? (2016). In Marketing High Profit Product/Service Solutions (pp. 151–182). Routledge. https://doi.org/10.4324/9781315593975-12
Your Money or Your Sense of Smell? A Comparative Analysis of the Sensory and Psychological Value of Olfaction
Brain Sciences / Feb 23, 2022
Herz, R. S., & Bajec, M. R. (2022). Your Money or Your Sense of Smell? A Comparative Analysis of the Sensory and Psychological Value of Olfaction. Brain Sciences, 12(3), 299. https://doi.org/10.3390/brainsci12030299
Leveraging neuro-behavioural tools to enhance sensory research
Digital Sensory Science / Jan 01, 2023
Ambroze, K., & Niedziela, M. M. (2023). Leveraging neuro-behavioural tools to enhance sensory research. In Digital Sensory Science (pp. 135–156). Elsevier. https://doi.org/10.1016/b978-0-323-95225-5.00011-0
Applied Consumer Neuroscience and Behavioral Approaches for Innovation, Product Development, and Communications
Product Innovation Toolbox / Oct 21, 2022
Niedziela, M., & Ambroze, K. (2022, October 21). Applied Consumer Neuroscience and Behavioral Approaches for Innovation, Product Development, and Communications. Product Innovation Toolbox; Wiley; Portico. https://doi.org/10.1002/9781119723226.ch9.2
What the health? Sensory cues in wellness products – perceptions to reality
Science Talks / Jun 01, 2022
Niedziela, M. M., Ambroze, K., Bajec, M., & Gutkowski, A. (2022). What the health? Sensory cues in wellness products – perceptions to reality. Science Talks, 2, 100012. https://doi.org/10.1016/j.sctalk.2022.100012
Judicial coherence in the US and Japanese patent systems
The proposals for a specialised patent court in Europe and the challenges to judicial coherence / Jun 14, 2022
Judicial coherence in the US and Japanese patent systems. (2022). In The proposals for a specialised patent court in Europe and the challenges to judicial coherence (pp. 156–206). Edward Elgar Publishing. https://doi.org/10.4337/9781800880078.00011
The chemical senses—smell and taste
Human Physiology / Dec 07, 2017
Pocock, G., Richards, C. D., & Richards, D. A. (2017). The chemical senses—smell and taste. In Human Physiology. Oxford University Press. https://doi.org/10.1093/hesc/9780198737223.003.0021
DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST
Global Fashion Management Conference / Nov 05, 2020
Gadekar, M., & Brandão, A. (2020). DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST. Global Fashion Management Conference, 2020, 1583–1586. https://doi.org/10.15444/gmc2020.11.05.21
Disruptive innovation strategies in higher education through learning through entrepreneurship projects
2020 3rd International Conference on Education Technology Management / Dec 17, 2020
Reyes, J. (2020, December 17). Disruptive innovation strategies in higher education through learning through entrepreneurship projects. 2020 3rd International Conference on Education Technology Management. https://doi.org/10.1145/3446590.3446603
Correction statement for 'Adult Listening Behaviour, Music Preferences and Emotions in the Mobile Context. Does mobile context affect elicited emotions?'
Cogent Engineering / Jan 01, 2020
Correction statement for “Adult Listening Behaviour, Music Preferences and Emotions in the Mobile Context. Does mobile context affect elicited emotions?” (2020). Cogent Engineering, 7(1), 1787690. https://doi.org/10.1080/23311916.2020.1787690
Full-Bodied Taste: On the Embodied Origins of Product Perception and Sensory Evaluation
Multisensory Packaging / Nov 29, 2018
van Rompay, T. J. L., & Fennis, B. M. (2018). Full-Bodied Taste: On the Embodied Origins of Product Perception and Sensory Evaluation. In Multisensory Packaging (pp. 163–190). Springer International Publishing. https://doi.org/10.1007/978-3-319-94977-2_7
How will mandatory labeling of genetically modified food nudge consumer decision-making?
Journal of Behavioral and Experimental Economics / Dec 01, 2018
McFadden, B. R., & Malone, T. (2018). How will mandatory labeling of genetically modified food nudge consumer decision-making? Journal of Behavioral and Experimental Economics, 77, 186–194. https://doi.org/10.1016/j.socec.2018.09.004
Decision-making in the Tribunal for Consumer Claims: A Critical Review
Proceedings of the International Law Conference / Jan 01, 2018
Safei, S., & Abdullah, N. C. (2018). Decision-making in the Tribunal for Consumer Claims: A Critical Review. Proceedings of the International Law Conference. https://doi.org/10.5220/0010054504240430
Neurotrophin regulation of development of vagal innervation of the gastrointestinal tract
Autonomic Neuroscience / Sep 01, 2007
Fox, E. A., & Murphy, M. C. (2007). Neurotrophin regulation of development of vagal innervation of the gastrointestinal tract. Autonomic Neuroscience, 135(1–2), 32. https://doi.org/10.1016/j.autneu.2007.06.034
Education
Purdue University West Lafayette
PhD, Behavioral Neuroscience & Psychology / December, 2008
Purdue University West Lafayette
Master's, Psychology / August, 2006
Florida State University
B.S, Psychology / August, 2000
Experience
HCD Research, Inc
VP, Research & Innovation / September, 2017 — Present
Scientific Director / January, 2014 — September, 2016
Mars Chocolate
Global Program Manager, Sensory & Consumer Science / February, 2013 — December, 2013
Johnson & Johnson
Senior Scientist / June, 2011 — December, 2012
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