Greetings! I'm Michelle Murphy Niedziela (PhD), a dedicated professional with a background in behavioral neuroscience, neuropsychology, and consumer science. With a strong foothold in both academia and industry, I've cultivated a unique blend of expertise that merges the realms of science and market insights. <br> 📚 My academic journey started with a BS in psychology and neuroscience from Florida State University, then led me to Purdue University's IBRC (Ingestive Behavior Research Institute) program, where I earned a PhD and Masters in behavioral neuroscience and behavioral neurogenetics. 🔬 I embarked on my professional journey as a post-doctoral fellow at Monell Chemical Senses Center, contributing to industry-sponsored research on functional ingredients. This ignited my passion for bridging the gap between scientific innovation and practical application. And subsequently taking on the role of technical lead for flavor and fragrance innovation programs at Johnson & Johnson (now Kenvue), followed by impactful Global Sensory work at Mars Chocolate, where I spearheaded global sensory projects and optimized ingredient sourcing. 🚀 Presently, I proudly serve as the VP of Research & Innovation at HCD Research. In this dynamic role, I concentrate on fusing cutting-edge consumer neuroscience tools and emerging technologies with traditional market research methodologies, yielding comprehensive insights into consumer behavior. 🌐 Beyond my professional endeavors, I'm an ardent science advocate and active participant in the scientific community. My contributions extend to organizations such as SSP and ASTM (E18 and D37), where I've engaged for numerous years. I'm also a published author, with articles in peer-reviewed journals, enlightening book chapters, and a regular presence in trade journals and magazines. Furthermore, I co-host the illuminating podcast/vidcast series 'MindSet,' a platform where we delve into intriguing topics at the intersection of behavioral consumer science. 🔍 Let's connect and explore the infinite possibilities at the nexus of neuroscience, psychology, and consumer insights with a behavioral sciences framework.