Whether at a societal, organizational, or individual level, my perspective is that many of life’s problems can be solved with more effective communication. Why are people picking my competitor instead of me? Why is no one buying my product? Why don’t we all just recycle? Why won’t he text me back? These are communication questions — and, fundamentally, the solution is better communication. I’ve spent my career understanding communication problems and solutions from two complementary perspectives: As a researcher and practitioner. As a researcher, I have a PhD in Communication from The Ohio State University (O-H!) and have published more than a dozen peer-reviewed articles about proven, evidence-based strategies to engaging and persuasively communicate. I use a quantitative social science approach to run experiments and determine what message features resonate best with particular audiences for specific topics, especially related to health and science information. As a practitioner, I started my career in boutique strategic communication firms and have maintained an active consulting practice since 2017. My clients have included technology startups, digital health companies, government agencies, university offices, and consultancies.